We are looking for a UI Designer to support the continued growth and enhancement of our ecommerce experience in Laguna Beach, California. This Long-term Contract position is ideal for a hands-on designer who can shape intuitive digital journeys, improve online performance, and turn insights into effective user experiences. The role blends visual design, usability thinking, and commerce-focused problem solving to help create engaging shopping experiences that drive customer satisfaction and business results.<br><br>Responsibilities:<br>• Create wireframes, interactive prototypes, and high-quality interface designs for new pages, features, and site enhancements using Figma or comparable design tools.<br>• Build and refine a scalable design system that brings consistency to components, typography, color usage, spacing, and imagery across ecommerce properties.<br>• Design responsive, mobile-first shopping experiences that remain visually strong, easy to use, and performant across devices.<br>• Improve key customer journeys such as navigation, search, category browsing, product detail pages, cart, and checkout to reduce friction and support conversion growth.<br>• Conduct usability reviews, gather customer feedback, and apply research findings to strengthen design decisions before and after launch.<br>• Partner with developers by preparing detailed design documentation, delivering assets, and reviewing implemented work to ensure alignment with the intended user experience.<br>• Lead testing and optimization efforts across landing pages, merchandising experiences, and site content to improve conversion rate, add-to-cart behavior, and checkout completion.<br>• Apply on-site SEO and Answer Engine Optimization strategies by improving content structure, metadata, internal linking, schema, and site architecture for stronger discoverability in search and AI-driven platforms.<br>• Evaluate and implement relevant AI-enabled and ecommerce tools that enhance personalization, product discovery, operational efficiency, and the overall digital customer experience.<br>• Use analytics, heatmaps, and behavioral data to identify opportunities, prioritize enhancements, and collaborate with creative, marketing, product, and merchandising teams on high-impact improvements.