We are looking for a Director of Marketing and Brand Strategy to shape how our communities are introduced, differentiated, and represented across a national multifamily portfolio in Los Angeles, California. This leader will guide brand direction, marketing performance, and customer-facing experiences to strengthen market presence and support business goals. The ideal candidate brings a balance of strategic thinking, creative leadership, and analytical decision-making in a multi-location environment.<br><br>Responsibilities:<br>• Lead the development and execution of brand and marketing strategies that support portfolio growth across multiple properties and markets.<br>• Direct the creation and review of visual and written marketing assets, including digital campaigns, photography, signage, collateral, and other brand-facing materials.<br>• Monitor campaign results, lead sources, and performance trends to identify opportunities and recommend improvements based on measurable outcomes.<br>• Oversee online reputation, customer feedback channels, and experience-driven marketing efforts to strengthen brand perception and engagement.<br>• Build and evaluate partnerships, promotional programs, and customer acquisition initiatives that expand visibility and enhance the resident experience.<br>• Manage marketing budgets and allocate investment toward channels and initiatives that align with business priorities and return expectations.<br>• Supervise external agencies, creative partners, media vendors, and marketing technology providers to ensure quality execution and consistency.<br>• Establish scalable brand standards while adapting strategies for the needs of individual markets, properties, or audience segments.<br>• Collaborate with cross-functional leaders in operations, asset management, sales, and revenue-focused teams to align marketing plans with broader portfolio objectives.
We are looking for a strategic and results-driven Director of Marketing to lead integrated campaigns that strengthen brand visibility, increase product adoption, and deepen customer engagement across the ophthalmic and optometric markets. This position blends high-level planning with day-to-day execution, requiring a strong grasp of clinical communication, market positioning, and practitioner-focused marketing. Based in California, this leader will work closely with cross-functional teams to deliver impactful programs that support business growth and resonate with eye care professionals.<br><br>Responsibilities:<br>• Develop and lead annual marketing strategies for assigned product portfolios, ensuring initiatives align with commercial goals and market opportunities.<br>• Oversee go-to-market planning for new product introductions, coordinating timelines, messaging, and promotional activities across relevant channels.<br>• Partner with sales leaders and industry experts to create programs that reflect evolving clinical practice needs and patient care trends.<br>• Monitor campaign performance using CRM, automation, and analytics tools, then refine tactics to improve engagement, lead quality, and return on investment.<br>• Build and maintain relationships with industry associations and external partners to expand market presence and strengthen brand credibility.<br>• Drive practitioner engagement through educational programs, webinars, conferences, and events that showcase product value and differentiation.<br>• Work closely with regulatory and compliance stakeholders to ensure all promotional content meets applicable medical marketing standards.<br>• Manage budgets, agency and vendor relationships, and project schedules to keep initiatives on track and within scope.
We are looking for an experienced Director of Marketing to lead digital growth initiatives and strengthen customer acquisition efforts. This role combines strategic planning with hands-on execution across paid media, demand generation, analytics, and conversion improvement. The ideal candidate brings strong business acumen, deep performance marketing expertise, and the ability to partner across teams to deliver measurable results.<br><br>Responsibilities:<br>• Shape and lead a multi-channel digital marketing roadmap that supports revenue growth, pipeline development, and brand visibility goals.<br>• Direct large-scale paid media investments, balancing budget allocation, forecasting, and ongoing optimization to improve marketing return.<br>• Use performance data and attribution insights to refine acquisition strategies, increase lead quality, and improve conversion outcomes across campaigns.<br>• Build and manage relationships with leading media and publishing partners to expand reach through sponsored content, native placements, and audience development programs.<br>• Guide search engine optimization efforts, including technical improvements, keyword planning, and content enhancement to strengthen organic traffic performance.<br>• Partner with creative, content, web, sales, and executive stakeholders to deliver digital experiences that increase engagement and support business objectives.<br>• Oversee landing page strategy, website updates, and conversion rate initiatives to create a more effective path from interest to lead.<br>• Evaluate campaign effectiveness through tools such as Google Analytics and advertising platforms, translating insights into actionable recommendations for growth.<br>• Establish clear performance indicators, growth projections, and reporting frameworks that inform leadership decisions and support marketing accountability.
<p>We are looking for a Sr. Creative Strategist to shape high-impact marketing ideas that connect brand storytelling with measurable business results in Los Angeles, California. This position is ideal for a commercially focused marketer who can interpret consumer behavior, performance signals, and market trends to guide content and campaign direction across the full customer journey. You will work cross-functionally with brand, creative, acquisition, and analytics partners to develop messaging and concepts that strengthen awareness, improve consideration, and increase conversion.</p><p><br></p><p>Responsibilities:</p><p>• Define and refine the creative strategy by combining audience insights, brand priorities, competitive context, and campaign performance findings.</p><p>• Build messaging frameworks, campaign angles, and content concepts that translate brand positioning into persuasive consumer communications.</p><p>• Map content needs across the funnel so marketing assets support discovery, education, objection handling, and conversion at the appropriate moments.</p><p>• Establish stage-specific success measures to evaluate awareness, consideration, and conversion efforts based on the role each asset plays.</p><p>• Partner with acquisition and analytics teams to assess paid channel results and identify patterns in winning messages, formats, hooks, and offers.</p><p>• Create structured testing plans that explore new ideas while also improving proven concepts through iteration, audience expansion, and format experimentation.</p><p>• Use customer feedback, reviews, social listening, service insights, and behavioral trends to uncover motivations, objections, and unmet needs.</p><p>• Prepare clear creative briefs and strategic guidance for designers, editors, creators, AI-supported resources, and production partners to ensure execution aligns with insight-driven goals.</p><p>• Serve as a guardian of brand consistency while evolving the creative approach to remain distinctive, relevant, and growth-oriented.</p>
<p>We are looking for a Marketing Manager to lead brand-building and demand-generation efforts for a commercial art & interior design company in La Mirada, California. This position oversees daily marketing execution while shaping data-informed strategies that expand customer reach, strengthen engagement, and support long-term growth. The role works closely with creative, sales, operations, web, and production partners to translate business priorities into effective campaigns and measurable outcomes.</p><p><br></p><p>Responsibilities:</p><p>• Lead the planning and execution of integrated marketing initiatives that increase brand visibility, generate demand, and support customer engagement goals.</p><p>• Build and refine acquisition and retention strategies by analyzing campaign performance, audience behavior, and channel effectiveness.</p><p>• Partner with creative leadership to develop compelling messaging, campaign themes, and content plans that align with brand standards.</p><p>• Manage marketing calendars, priorities, and deliverables, ensuring projects move forward efficiently across multiple teams and external partners.</p><p>• Direct multi-channel campaign execution across digital and email marketing programs, monitoring results and adjusting tactics to improve performance.</p><p>• Define campaign requirements and success metrics, then report on outcomes with clear recommendations for future optimization.</p><p>• Coordinate with web, production, event, and technical teams to support launches, promotional initiatives, and marketing-related project needs.</p><p>• Oversee approved agency or freelance marketing resources, providing direction, feedback, and accountability for timely, high-quality execution.</p>