We are looking for a Social Media Account Manager to lead organic social strategy and day-to-day channel execution for a growing brand presence in Westbrook, Connecticut. This role combines content planning, performance analysis, community engagement, and cross-functional collaboration to strengthen audience connection and support broader marketing goals. The ideal candidate brings a strong command of major social platforms, a data-informed approach to optimization, and the ability to create compelling content in both office and on-site environments.<br><br>Responsibilities:<br>• Build and manage editorial calendars across assigned social platforms, ensuring content is timely, consistent, and aligned with brand priorities.<br>• Create, refine, and publish daily social posts that capture attention and encourage meaningful audience interaction.<br>• Oversee community engagement by monitoring comments, messages, and activity across channels, responding in a thoughtful voice that reflects the brand.<br>• Evaluate campaign and channel performance using analytics, testing methods, and key metrics to identify opportunities for stronger results.<br>• Track emerging platform trends, audience behaviors, and industry developments, then recommend updates to improve social media effectiveness.<br>• Provide coaching to store-level teams on platform standards, brand guidelines, and practical approaches for successful social media execution.<br>• Review locally managed social accounts to confirm compliance with established policies and suggest improvements to content quality and consistency.<br>• Use platforms such as Sprout Social and HubSpot to streamline scheduling, monitoring, reporting, and overall workflow efficiency.<br>• Capture and develop fresh content on location at stores, events, and boat shows when needed, working closely with internal teams and external partners.<br>• Align organic social activity with paid initiatives, while sharing progress updates and performance insights with stakeholders on a regular basis.
We are looking for a creative and detail-oriented Marketing Associate to join our team in Jericho, New York. In this role, you will play a key part in executing marketing campaigns, managing social media channels, and producing engaging content. This is an excellent opportunity to contribute to a dynamic environment while honing your skills in digital marketing and event coordination.<br><br>Responsibilities:<br>• Develop and implement social media strategies to enhance brand visibility and engagement.<br>• Monitor and analyze social media analytics to measure the effectiveness of campaigns and identify areas for improvement.<br>• Create compelling content, including graphics, videos, and written materials, tailored to various platforms.<br>• Edit video content to align with brand guidelines and ensure high-quality production.<br>• Coordinate events and assist in the planning and execution of marketing-related activities.<br>• Support marketing operations by managing workflows and ensuring alignment with overall strategies.<br>• Collaborate with cross-functional teams to ensure consistent messaging across all channels.<br>• Utilize Adobe tools for graphic design and content creation projects.<br>• Stay updated on industry trends and incorporate innovative ideas into marketing efforts.