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3 results for Performance Marketing Manager in New Castle, DE

Director of Marketing

Wilmington, DE
remote
Permanent / Full Time
125000 - 170000 USD / Yearly
Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. Key Responsibilities • Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.• Support the rebuild and scale of the regional strategy function as the team is re-established. Data, Analytics & Tools• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets.
2026-05-05T00:00:00Z

Product Manager IV

Philadelphia, PA
onsite
Temporary / Contract
55 - 60 USD / Hourly
Senior Product Manager (Product Manager IV)Location: Philadelphia, PA 19103Work Arrangement: Hybrid – 4 days onsite per week Position OverviewWe are seeking an experienced Senior Product Manager to lead feature development and product delivery within a complex enterprise ecosystem. This role is responsible for translating business needs into well-defined product requirements and ensuring successful delivery across cross-functional teams.The ideal candidate thrives in ambiguous environments, quickly establishes context, and independently drives outcomes while collaborating closely with engineering, design, and operations teams. This role requires deep engagement in both business and technical considerations, with ownership from concept through delivery. Key ResponsibilitiesProduct Strategy & Requirements Ownership<ul><li>Define and deliver product features by translating business needs into user stories, acceptance criteria, and solution documentation</li><li>Own product requirements lifecycle from concept through delivery</li><li>Analyze customer behavior and workflows to drive product improvements</li></ul>Cross-Functional Collaboration<ul><li>Act as the primary liaison between product, engineering, QA, and business stakeholders</li><li>Align cross-functional teams on product goals, dependencies, and timelines</li><li>Partner with large, distributed teams to ensure successful delivery</li></ul>Agile Delivery & Execution<ul><li>Support Agile workflows, including backlog grooming, sprint planning, and feature refinement</li><li>Provide ongoing support to engineering teams throughout the development lifecycle</li><li>Track feature progress and deliver incremental product value</li></ul>Technical & Solution Alignment<ul><li>Work closely with architects and engineers to validate technical approaches</li><li>Ensure product solutions align with system capabilities and operational workflows</li><li>Navigate complex systems and interdependencies across multiple teams</li></ul>
2026-05-15T00:00:00Z

Sr. Product Manager

Fort Washington, PA
remote
Permanent / Full Time
125000 - 155000 USD / Yearly
We are looking for an experienced and strategic Senior Product Manager to lead the development and execution of product initiatives for Label Traxx. This role involves crafting a clear product vision, driving a roadmap that aligns with business objectives, and collaborating across teams to deliver impactful solutions that enhance customer value and foster company growth. Ideal candidates will possess industry expertise in labels and packaging, coupled with a strong ability to translate business and customer needs into innovative product strategies. Responsibilities: • Develop and oversee the product vision, strategy, and roadmap for Label Traxx, ensuring alignment with organizational goals. • Collaborate with leadership teams to integrate product initiatives into broader business objectives. • Gather insights from customer feedback, market trends, and competitive analysis to inform product decisions. • Define and prioritize product requirements, including epics and user stories, to guide development efforts. • Work closely with Engineering, UX, Sales, and Support teams to ensure seamless product delivery. • Manage sprint planning, backlog grooming, and release schedules to optimize development workflows. • Establish and monitor key performance indicators to evaluate product success and performance. • Coordinate go-to-market strategies in collaboration with Marketing and Sales teams. • Communicate product updates, strategic plans, and roadmap progress to internal and external stakeholders. • Serve as the subject matter expert for Label Traxx features and industry developments.
2026-04-16T00:00:00Z