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9 results for Digital Marketing Manager in Mount Laurel, NJ

Digital Marketing Director

Fort Washington, PA
remote
Permanent / Full Time
145000 - 160000 USD / Yearly
We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels. Responsibilities:• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D
2026-06-01T00:00:00Z

Director of Marketing

Wilmington, DE
remote
Permanent / Full Time
125000 - 170000 USD / Yearly
Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. Key Responsibilities • Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.• Support the rebuild and scale of the regional strategy function as the team is re-established. Data, Analytics & Tools• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets.
2026-06-01T00:00:00Z

Digital Project Manager

Philadelphia, PA
onsite
Temporary / Contract
39.5865 - 45.837 USD / Hourly
Robert Half has a client seeking a Digital Marketing Lead with strong project management skills local to Philadelphia, PA. You’ll lead the management and coordination of digital initiatives across websites, platforms, and channels, serving as the primary point of contact for marketing stakeholders. In this role, you’ll partner closely with enterprise digital, CRM, and analytics teams to drive alignment, ensure timely delivery, and maintain a high standard of execution across all digital efforts. This position is instrumental in connecting digital experiences with Salesforce CRM and broader digital channels, helping to create seamless engagement for both prospective and current members. You’ll also support and contribute to larger enterprise digital marketing strategies and objectives. Responsibilities include:<ul><li>Lead the development and maintenance of digital project plans, balancing immediate priorities with long-term initiatives and supporting a broader website and digital roadmap aligned to business objectives.</li><li>Serve as the central point of contact for digital efforts, fostering strong partnerships with Marketing teams and key stakeholders to understand needs and drive initiatives forward.</li><li>Oversee the intake and prioritization of digital work, advising teams on updates, enhancements, and evolving marketing strategies to ensure alignment and feasibility.</li><li>Manage project intake and execution through RoboHead, ensuring requests are clearly defined, properly scoped, and efficiently delivered.</li><li>Provide regular updates and reporting on project status, offering visibility into timelines, risks, dependencies, and key milestones.</li><li>Partner with enterprise digital, CRM, and campaign teams to align digital channels with Salesforce CRM, supporting:</li><li>Integration between website activity, campaigns, and CRM workflows</li><li>Effective collection and use of engagement data</li><li>Consistent, seamless experiences across prospective and current member journeys</li><li>Support the execution of integrated, multi-channel initiatives across web, email, paid media, and CRM-driven communications, ensuring cohesive planning and delivery.</li><li>Maintain and update website content in Adobe Experience Manager (AEM), collaborating with the digital content team to:</li><li>Publish and manage content, images, and documents</li><li>Uphold brand standards, user experience, accessibility, and compliance requirements</li><li>Contribute to digital strategy development by sharing insights and recommendations grounded in performance data, stakeholder input, and market trends.</li><li>Assist in monitoring digital performance, identifying opportunities to improve content effectiveness, user experience, and overall engagement.</li></ul>
2026-05-19T00:00:00Z

Social Media Specialist

Warminster, PA
remote
Temporary / Contract
32 - 37 USD / Hourly
We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations. Responsibilities: • Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement. • Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences. • Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility. • Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests. • Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging. • Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts. • Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed. • Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
2026-05-28T00:00:00Z

Content Strategist

Philadelphia, PA
onsite
Temporary / Contract
40 - 43 USD / Hourly
Robert Half is partnering with our client in this search, a Fortune 500 leader in the telecommunications and media industry, to hire a Content Strategist to support enterprise digital experiences. Location: Philadelphia, PA (onsite 4 days/week, 1 day remote)Duration: 7-month contractHours: 40 hours/weekPay Rate: $40–43/hour (W2) Position Overview:The Content Strategist will drive content governance, editorial quality, and scalable operations across a complex digital ecosystem. This role is ideal for a detail-oriented professional with strong systems thinking and experience working within enterprise design systems. Blending strategy and execution, the position ensures content aligns with global standards, supports Answer Engine Optimization (AEO), and delivers consistent, high-quality user experiences within a collaborative Experience Design and Digital Marketing organization. AEO & Design System Support<ul><li>Audit and optimize taxonomy, metadata, and structured content to improve discoverability and support AEO and personalization strategies</li><li>Identify content gaps and recommend enhancements to improve visibility in AI-generated summaries and search experiences</li><li>Tag and structure content in alignment with enterprise taxonomy and global content strategy</li><li>Document and maintain content specifications and usage guidelines within the design system</li><li>Manage and update content templates, ensuring consistency across all digital properties and vendor deliverables</li><li>Partner cross-functionally to evolve editorial standards and maintain a cohesive style guide</li><li>Support sitewide governance initiatives to drive consistency, scalability, and compliance</li><li>Own end-to-end QA for content updates, including thought leadership, merchandising, and page-level changes</li></ul> Editing & Quality Assurance<ul><li>Conduct sitewide audits to identify inconsistencies, gaps, and opportunities for improvement</li><li>Collaborate with stakeholders to prioritize and implement content updates within BAU workflows</li><li>Ensure accuracy and alignment of copy across design files and production environments</li><li>Proofread and edit content for clarity, consistency, and adherence to brand standards</li><li>Proactively improve editorial quality and maintain long-term content integrity</li></ul> Merchandising & Content Support<ul><li>Support ongoing content updates tied to merchandising, campaigns, and enterprise learning initiatives</li><li>Maintain and update thought leadership and event-related content across the site</li><li>Manage time-sensitive and high-priority content requests</li><li>Contribute to documentation and processes that support scalable content operations</li></ul>
2026-06-01T00:00:00Z

Growth Marketing Analyst

Malvern, PA
onsite
Permanent / Full Time
75000 - 85000 USD / Yearly
We are looking for a Growth Marketing Analyst to help shape data-driven marketing strategies. This position is 5 days per week in the office. This position focuses on turning audience insights into smarter targeting, stronger campaign performance, and more effective engagement across digital channels. The ideal candidate combines analytical thinking with hands-on marketing expertise to support segmentation, persona development, and campaign optimization. Responsibilities:<ul><li>Analyze campaign performance data and turn it into clear, actionable insights</li><li>Partner across teams to identify data gaps and help solve integration challenges at a strategic level</li><li>Support and optimize email marketing programs, including A/B testing subject lines, CTAs, and messaging</li><li>Build and refine workflows, automations, and marketing processes</li><li>Contribute to long-term growth strategy through customer insights and data trends</li><li>Expand into multi-channel execution, including paid social and digital campaigns</li><li>Examine customer and prospect intent signals from platforms such as Bombora, ZoomInfo, Lead Forensics, and marketing automation tools to uncover trends that improve digital marketing results.</li><li>Build and maintain audience segmentation frameworks, data flows, and activation processes that support targeted outreach across campaigns and channels.</li><li>Translate behavioral, engagement, and account-level insights into actionable recommendations for content alignment, product messaging, and channel strategy.</li><li>Evaluate campaign effectiveness across email, paid social, search, and other digital programs using analytics to identify growth opportunities.</li></ul>
2026-06-01T00:00:00Z

Sr. Product Manager

Fort Washington, PA
remote
Permanent / Full Time
125000 - 155000 USD / Yearly
We are looking for an experienced and strategic Senior Product Manager to lead the development and execution of product initiatives for Label Traxx. This role involves crafting a clear product vision, driving a roadmap that aligns with business objectives, and collaborating across teams to deliver impactful solutions that enhance customer value and foster company growth. Ideal candidates will possess industry expertise in labels and packaging, coupled with a strong ability to translate business and customer needs into innovative product strategies. Responsibilities: • Develop and oversee the product vision, strategy, and roadmap for Label Traxx, ensuring alignment with organizational goals. • Collaborate with leadership teams to integrate product initiatives into broader business objectives. • Gather insights from customer feedback, market trends, and competitive analysis to inform product decisions. • Define and prioritize product requirements, including epics and user stories, to guide development efforts. • Work closely with Engineering, UX, Sales, and Support teams to ensure seamless product delivery. • Manage sprint planning, backlog grooming, and release schedules to optimize development workflows. • Establish and monitor key performance indicators to evaluate product success and performance. • Coordinate go-to-market strategies in collaboration with Marketing and Sales teams. • Communicate product updates, strategic plans, and roadmap progress to internal and external stakeholders. • Serve as the subject matter expert for Label Traxx features and industry developments.
2026-06-02T00:00:00Z

Director of Retail

Philadelphia, PA
onsite
Permanent / Full Time
120000 - 150000 USD / Yearly
Robert Half is looking for an accomplished Director of Retail to drive commercial growth and strengthen strategic partnerships across major retail channels at our client located in the Philadelphia area. This Director of Retail role will shape go-to-market plans, guide revenue performance, and identify new opportunities to expand market presence with key grocery, mass, and club accounts. The ideal candidate brings strong analytical judgment, customer-facing leadership, and a proven ability to translate market insights into effective sales strategies. Responsibilities:<ul><li>Develop and lead a multi-channel retail strategy spanning natural, conventional, mass, and club accounts to accelerate sales performance.</li><li>Set clear commercial objectives for revenue, distribution, and sales productivity, and track results through defined metrics and performance dashboards.</li><li>Evaluate regional, retailer, and category trends to uncover untapped growth opportunities and refine channel priorities.</li><li>Direct annual business planning, including sales forecasting, trade investment decisions, and account-level growth plans.</li><li>Use syndicated market data and internal reporting to inform recommendations, support buyer discussions, and strengthen category storytelling.</li><li>Build and manage senior-level relationships with key retail partners while leading joint business planning and long-term account development.</li><li>Oversee the full account lifecycle, including prospecting, presentations, negotiations, line reviews, and in-market execution.</li></ul>
2026-05-15T00:00:00Z

Manager, Data Governance

Philadelphia, PA
onsite
Permanent / Full Time
100000 - 150000 USD / Yearly
We are looking for an experienced Manager, Data Governance to lead enterprise data governance efforts for a higher education organization in Philadelphia, Pennsylvania. This role will shape the framework, policies, and operating model that improve data quality, accountability, and compliance across departments. The ideal candidate brings deep experience guiding governance programs in complex environments and can connect technical data issues to practical institutional impact. Responsibilities: • Create and maintain enterprise data governance standards, policy documentation, and operating procedures that support consistent data practices across the organization. • Partner with data stewards and business stakeholders to roll out governance processes covering metadata, cataloging, data quality, privacy, and policy adoption. • Work closely with technology teams to evaluate, implement, and optimize governance platforms and supporting data management tools. • Review datasets and data definitions to detect quality concerns, resolve inconsistencies, and strengthen trust in institutional information. • Build governance structures and decision-making forums that address cross-functional dependencies, escalate issues, and reinforce compliance expectations. • Lead governance councils, working groups, and project teams to coordinate initiatives, assign ownership, and drive alignment on shared data priorities. • Develop and execute short- and long-range data governance plans that support organizational goals and sustainable program maturity. • Monitor adherence to governance policies and promote the accuracy, completeness, and consistency of data assets throughout the enterprise.
2026-05-19T00:00:00Z