<p>We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Pottstown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates.</p><p>• Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing.</p><p>• Analyze marketing performance metrics and refine strategies based on actionable data insights.</p><p>• Assist in creating and executing trade show booths, branded displays, and promotional trailers.</p><p>• Coordinate logistics for events, ensuring seamless setup and consistent brand representation.</p><p>• Represent the brand at industry events, trade shows, and activations to strengthen its presence.</p><p>• Design and oversee the production of branded merchandise, aligning it with the brand identity.</p><p>• Manage sourcing, sampling, and production processes for apparel and promotional goods.</p><p>• Collaborate with internal teams to plan merchandise launches and promotional campaigns.</p><p>• Ensure all brand touchpoints maintain a premium and performance-focused aesthetic.</p>
<p>We are seeking a <strong>results-driven Digital Marketing Manager</strong> to lead online marketing strategy and enhance the customer journey for a growing, multi-location consumer-focused organization. This role blends strategic planning with hands-on execution, with a strong emphasis on <strong>driving measurable growth across digital channels, improving website performance, and increasing lead conversion</strong>.</p><p>The ideal candidate will collaborate closely with internal stakeholders and external partners to align marketing initiatives with broader business objectives and elevate the overall customer experience.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute <strong>integrated digital marketing strategies</strong> across paid media, online marketplaces, and internal campaigns to drive traffic and qualified leads</li><li>Manage relationships with <strong>external agencies and vendors</strong>, ensuring strong performance, accountability, and alignment with goals</li><li>Optimize <strong>website performance and user experience</strong>, improving conversion rates across key pages and digital touchpoints</li><li>Support initiatives that enhance the <strong>online-to-offline customer journey</strong>, increasing engagement and conversion opportunities</li><li>Analyze <strong>campaign and channel performance data</strong> to identify trends, measure ROI, and continuously improve outcomes</li><li>Establish <strong>KPIs and reporting frameworks</strong> to guide budget allocation and strategic decision-making</li><li>Lead and develop a small team, fostering a culture of <strong>accountability, collaboration, and execution excellence</strong></li><li>Partner with senior leadership to align marketing strategies with <strong>sales goals, product priorities, and operational needs</strong></li><li>Stay current on <strong>emerging tools, platforms, and market trends</strong> to enhance marketing effectiveness and reach</li></ul><p><br></p>