We are looking for a strategic and hands-on marketing leader to guide brand growth for a consumer products organization in Avondale, Pennsylvania. This role partners closely with executive leadership to shape marketing direction, strengthen customer engagement, and support revenue-focused initiatives across multiple channels. The ideal candidate brings a balance of planning, creativity, and analytical thinking, along with the ability to turn business goals into effective campaigns and scalable marketing practices.<br><br>Responsibilities:<br>• Create and carry out multi-channel marketing plans that support company objectives, brand visibility, and sales growth.<br>• Identify the most effective acquisition and awareness channels, then allocate efforts toward the highest-value opportunities.<br>• Build product positioning, launch plans, and go-to-market messaging for new and existing offerings in partnership with cross-functional teams.<br>• Oversee digital marketing initiatives, including email programs, paid media efforts, and campaign performance analysis to improve results over time.<br>• Direct social media strategy and content priorities while providing day-to-day guidance to the Social Media Coordinator.<br>• Develop and manage relationships with influencers, affiliates, ambassadors, agencies, and other external partners to expand reach and engagement.<br>• Maintain the marketing calendar, coordinate campaign timelines, and ensure consistent execution across channels and customer touchpoints.<br>• Track key performance indicators, prepare performance updates, and use data-driven insights to refine strategy and recommend growth opportunities.<br>• Establish repeatable marketing processes and infrastructure that can support the continued expansion of the organization and team.
<p>We have a client seeking a Marketing Coordinator to support the sales and marketing functions. This is a full-time contract opportunity with the possibility for extension or conversion to a permanent position. This position requires working onsite in Newtown Square, PA Monday-Friday.</p><p> </p><p>This person will provide day-to-day administrative and project support, including data entry, calendar coordination, preparation of marketing/event materials, and general organization of ongoing initiatives.</p><p> </p><p>The coordinator will also help manage incoming leads and funnel them to the appropriate Sales Counselor, maintain information within internal systems, assist with marketing events, and coordinate quarterly check-ins.</p>