We are looking for a highly driven and creative Digital Marketing Specialist to join our team in Bethlehem, Pennsylvania. This role offers an exciting opportunity to shape marketing strategies and develop engaging content across multiple platforms. Ideal candidates are motivated self-starters who enjoy collaborating while taking ownership of projects that enhance brand visibility.<br><br>Responsibilities:<br>• Conduct detailed market research to guide strategic marketing decisions and messaging.<br>• Create and implement effective social media campaigns to drive engagement and brand awareness.<br>• Write and edit diverse marketing materials, including blogs, promotional content, and campaign messaging.<br>• Capture and edit video and photography content during field visits to support marketing initiatives.<br>• Oversee billboard advertising and contribute to the execution of broader promotional efforts.<br>• Optimize website content and ensure alignment with SEO best practices.<br>• Coordinate print marketing projects, such as flyers and signage, to support campaigns.<br>• Work closely with company leadership to align marketing strategies with brand objectives.<br>• Manage multiple projects and deadlines efficiently, ensuring timely delivery of all initiatives.<br>• Assist with additional marketing-related tasks as needed to support the team.
We are looking for a dedicated Paid Social Manager to oversee and optimize our social advertising initiatives. This role requires a blend of creative insight and analytical expertise to drive impactful campaigns that resonate with our audience. Based in New York, New York, you will play a key part in shaping our advertising strategy and maintaining our competitive edge.<br><br>Responsibilities:<br>• Develop and implement comprehensive paid social strategies, covering all aspects from planning to execution and performance analysis.<br>• Design and execute a testing roadmap to enhance channel performance, scalability, and overall effectiveness.<br>• Partner with the creative team and external collaborators to produce high-performing advertisements that align with customer preferences and insights.<br>• Monitor and manage campaigns to ensure optimal results, maintaining channel integrity and applying key learnings to future efforts.<br>• Research and adopt emerging trends in the industry, introducing innovative approaches to keep campaigns fresh and competitive.<br>• Analyze campaign performance using tools like Google Analytics, creating detailed reports to guide decision-making.<br>• Maintain a consistent focus on improving ROI by identifying and implementing strategies for efficiency.<br>• Collaborate with cross-functional teams to align advertising efforts with broader company goals.
We are looking for a dynamic Communications and Events Manager to lead strategic initiatives that amplify our mission and create meaningful connections with global audiences. In this role, you will develop impactful content strategies, oversee high-profile events, and ensure brand-aligned messaging across platforms. Ideal candidates are highly organized individuals with expertise in storytelling, project management, and cross-functional collaboration.<br><br>Responsibilities:<br>• Develop and implement annual communication strategies and content plans in partnership with senior leadership to enhance awareness and engagement.<br>• Create and manage content across various platforms, including websites, newsletters, blogs, PR campaigns, and educational materials, while ensuring brand consistency.<br>• Plan and execute mission-driven events such as conferences, galas, and virtual speaker series, handling logistics, branding, and post-event reporting.<br>• Collaborate with vendors, venues, and creative partners to ensure seamless event execution, adherence to budgets, and exceptional audience experiences.<br>• Lead public relations efforts, including PR calendar development, media tracking, and managing storytelling pipelines.<br>• Work closely with marketing and digital teams to align content strategies with visual and social media initiatives.<br>• Supervise and mentor design interns, fostering their growth while maintaining brand standards.<br>• Conduct audits of digital and print materials to ensure accuracy and relevance, implementing improvements based on performance metrics.<br>• Track and analyze engagement metrics for digital content, PR campaigns, and events to optimize future initiatives.<br>• Collaborate with subject matter experts to create educational resources, grant templates, and mission-aligned collateral.
We are looking for an experienced and innovative Marketing Manager to join our team in New York, New York on a Contract to permanent basis. In this role, you will be responsible for driving audience growth, boosting event participation, and enhancing member engagement for a leading cultural institution. This position offers a unique opportunity to combine traditional marketing strategies with data-driven audience outreach to attract and retain members from diverse industries such as media, sports, gaming, entertainment, and technology.<br><br>Responsibilities:<br>• Develop and implement marketing strategies to increase daily visitation and achieve audience growth goals.<br>• Drive attendance at events, including family programs, screenings, and gaming tournaments.<br>• Collaborate with internal teams to create engaging member experiences and promotional campaigns.<br>• Lead targeted outreach initiatives to recruit and retain members, focusing on diverse industries like media, sports, and entertainment.<br>• Represent the organization as a brand ambassador during public events and across communication channels.<br>• Support the planning and execution of exclusive events, such as exhibition previews, galas, and receptions.<br>• Manage the creation of marketing materials, including brochures, newsletters, and digital content.<br>• Analyze campaign performance and provide regular reports on trends and opportunities for improvement.<br>• Work closely with the Development team to enhance member engagement through marketing and social media outreach.
We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to the education industry.<br>• Lead the planning and management of email campaigns to maximize audience engagement.<br>• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.<br>• Oversee digital marketing efforts, including social media, SEO, and paid advertising.<br>• Analyze campaign performance data to identify opportunities for improvement and optimization.<br>• Collaborate with cross-functional teams to ensure brand consistency across all platforms.<br>• Create and manage budgets for marketing campaigns to ensure cost-effective execution.<br>• Research market trends and competitor activities to inform strategic decisions.<br>• Foster brand awareness through innovative campaigns and targeted messaging.<br>• Monitor industry advancements to incorporate new tools and techniques into marketing plans.
We are looking for an experienced Demand Generation Manager to lead strategic initiatives that increase brand awareness and drive customer acquisition. In this role, you will develop and execute multi-channel campaigns to generate leads and optimize conversion rates. Join our team in Pearl River, New York, and play a pivotal role in expanding our market reach.<br><br>Responsibilities:<br>• Plan and implement comprehensive demand generation strategies across multiple digital channels.<br>• Analyze campaign performance using digital analytics tools to identify opportunities for improvement.<br>• Develop and manage marketing campaigns using platforms such as HubSpot.<br>• Drive lead generation efforts by creating compelling content and targeted outreach initiatives.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Optimize media campaigns to ensure maximum engagement and ROI.<br>• Monitor industry trends and competitor activities to refine and enhance marketing efforts.<br>• Create detailed reports on campaign outcomes to inform future decision-making.<br>• Manage budgets effectively to maximize the impact of marketing activities.<br>• Ensure all campaigns comply with brand guidelines and deliver a consistent message.
We are looking for an experienced PPC Specialist to join our team on a contract basis in New York, New York. In this role, you will take ownership of paid search campaigns across a variety of clients, ensuring optimal performance and identifying opportunities for growth. This is an exciting opportunity to collaborate with cross-functional teams and drive measurable results for our clients.<br><br>Responsibilities:<br>• Manage and optimize paid search campaigns across multiple clients, ensuring high performance and ROI.<br>• Collaborate closely with teams such as paid social, programmatic, and creative to develop cohesive, integrated marketing strategies.<br>• Monitor campaign performance data, identify trends, and propose actionable solutions to improve results.<br>• Take full accountability for campaign outcomes, challenging strategies when necessary to achieve better results.<br>• Regularly analyze data to uncover growth opportunities and implement strategic adjustments.<br>• Communicate effectively with internal teams, providing insights and recommendations to enhance campaign success.<br>• Stay current with industry trends and platform updates to ensure best practices are applied.<br>• Proactively identify areas for improvement and initiate changes to drive optimal campaign performance.<br>• Maintain meticulous attention to detail while managing multiple campaigns simultaneously.
We are looking for a talented and experienced Business Development and Marketing Senior Specialist to join our team in New York, New York. In this role, you will work closely with attorneys and firm leadership to create and execute strategic marketing initiatives that drive business growth and strengthen our firm's market presence. This is a unique opportunity for an individual with a strong background in legal marketing to contribute to the success of key practice areas.<br><br>Responsibilities:<br>• Collaborate with practice groups to design and implement targeted marketing strategies that align with business development objectives.<br>• Manage directory submissions and ensure accuracy and timeliness in updating attorney bios, practice descriptions, and related materials.<br>• Support the creation and dissemination of client alerts, articles, blog posts, and other thought leadership content to highlight the firm's expertise.<br>• Develop and maintain compelling attorney profiles, practice overviews, and case studies for use in pitches and marketing collateral.<br>• Organize speaking engagements, webinars, and presentations to enhance the visibility of the firm's attorneys.<br>• Provide assistance with target account planning, including relationship mapping and tracking business development activities.<br>• Prepare high-quality materials for client meetings, proposals, and new business pitches.<br>• Monitor and evaluate digital marketing metrics to optimize campaign performance and refine online visibility strategies.<br>• Coordinate firm-sponsored events and relationship-building initiatives to strengthen client connections.
We are looking for a skilled Marketing Analyst to join our team on a contract basis in New York, New York. In this role, you will analyze marketing data to provide actionable insights and optimize strategies across various platforms. The ideal candidate will have expertise in digital analytics tools and a strong ability to translate data into impactful business decisions.<br><br>Responsibilities:<br>• Analyze marketing performance data to identify trends, patterns, and actionable insights.<br>• Utilize tools such as Google Analytics, Adobe Analytics, and Google AdWords to monitor and improve campaign effectiveness.<br>• Collaborate with marketing and sales teams to enhance CRM strategies and customer engagement.<br>• Develop and present comprehensive reports to communicate findings and recommendations to stakeholders.<br>• Conduct competitor analysis to assess market positioning and opportunities.<br>• Optimize digital advertising campaigns based on performance metrics and analytics.<br>• Support data-driven decision-making by providing accurate and timely analysis.<br>• Ensure data accuracy and integrity in all analytics processes.<br>• Stay updated with the latest trends in marketing analytics and tools.
