We are looking for a talented Digital Marketing Specialist to design and implement customer journeys through Salesforce platforms, including Pardot and Sales Cloud. This role involves creating seamless marketing automation workflows, optimizing engagement strategies, and ensuring alignment across marketing and sales initiatives. This is a long-term contract position based in Norwalk, Connecticut.<br><br>Responsibilities:<br>• Develop and implement customer journey strategies that align with business goals and campaign objectives.<br>• Design and execute marketing automation workflows, engagement programs, and lead nurturing processes using Salesforce Pardot.<br>• Optimize Sales Cloud configurations, including lead routing, opportunity management, and reporting functionalities.<br>• Establish best practices for data management, segmentation, and attribution to improve campaign effectiveness.<br>• Collaborate with cross-functional teams to align marketing automation processes with sales and operational goals.<br>• Act as a Salesforce subject matter expert, guiding teams on platform capabilities and providing training as needed.<br>• Create and maintain dashboards and reports to track key performance metrics and present insights to stakeholders.<br>• Continuously evaluate and refine customer journeys based on performance data and user feedback.<br>• Lead workshops and strategy sessions to communicate roadmaps, campaign outcomes, and system enhancements.<br>• Provide guidance to less experienced team members and foster a collaborative, test-and-learn approach to marketing initiatives.
<p>Location: Please note, this role is located in Stamford, Connecticut, on-site. Please only apply if you are local to Stamford, CT as only local candidates will be considered.</p><p><br></p><p>The <strong><u>Digital Transformation Change Manager</u></strong> is responsible for ensuring the successful adoption of new ways of working as the company transitions to its next-generation operating platform. This role exists to drive the people side of change across one of the company’s most critical initiatives—focusing on stakeholder engagement, communication, training, and behavior adoption to ensure that the technology transformation delivers lasting business value. Through proactive change planning, close partnership with functional leaders, and a deep understanding of organizational dynamics, the Change Manager helps teams navigate change, minimize resistance, and build sustained commitment to transformation goals.</p><p><br></p><p><strong><u>Responsibilities</u></strong>:</p><p>• Define, evolve, and implement the change management strategy to support enterprise transformation goals, ensuring alignment with overall business objectives.</p><p>• Integrate change plans with broader digital transformation milestones and timelines to drive cohesive execution.</p><p>• Build trust with senior leaders, functional teams, and transformation stakeholders to promote alignment, secure buy-in, and address concerns early.</p><p>• Develop and deliver clear, consistent messaging that connects the “why” behind changes to individual and team impact.</p><p>• Lead the implementation of detailed change plans, including readiness assessments, training plans, and feedback loops across business units.</p><p>• Track adoption, identify resistance or gaps, and adjust strategies to ensure successful uptake and minimal disruption.</p><p>• Drive behavioral change by supporting teams through the emotional and operational impacts of change, fostering a forward-looking, adaptable culture.</p><p>• Equip employees and leaders with the tools, knowledge, and support needed to operate effectively in the future state.</p><p>• Develop and deploy scalable, role-specific training to support adoption, working closely with functional leads and subject matter experts to ensure relevance and clarity.</p>
We are looking for an experienced Director of Marketing & eCommerce to lead our digital strategy and drive growth for our retail business in Teaneck, New Jersey. This role is ideal for a visionary leader passionate about marketing innovation and eCommerce excellence. The ideal candidate will oversee campaigns, enhance brand visibility, and optimize online experiences to expand our company's reach.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.<br>• Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.<br>• Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.<br>• Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.<br>• Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.<br>• Collaborate with cross-functional teams to create impactful marketing collateral and content.<br>• Monitor market trends and competitor activities to identify opportunities and refine strategies.<br>• Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.<br>• Manage budgets effectively, allocating resources to maximize ROI.<br>• Provide leadership and mentorship to the marketing team, fostering growth and development.
