<p>Marketing Manager needed for a full-time, fully onsite position in Central Massachusetts. Looking for someone with 7+ years of experience in the B2B professional services space and who can be a marketing team of one. Looking for someone who can help our client consolidate several external vendors and bring the digital marketing function back in-house. Must be strong technically and be able to update and optimize their website. Must be strong with email marketing, SEO, and social media including Facebook, Instagram, and Tik Tok. This is a fully onsite position so only local candidates who can work fully onsite in Central MA will be considered. Target salary is 80-100K depending on experience.</p>
<p>Robert Half is currently seeking a service-oriented Marketing Specialist for a leading organization. This role offers the opportunity to work directly with business development and operations teams, supporting initiatives designed to secure new business and drive organizational growth. The role is 40 hours per week and hybrid on site 3 days a week!</p><p> </p><p>Key Responsibilities: </p><ul><li>Prepare and manage responses for RFPs and RFQs, ensuring proposals meet client specifications </li><li>Develop client-specific portfolio books and information packages to support outreach efforts </li><li>Maintain accurate project descriptions in internal databases </li><li>Create team and individual resumes as needed Identify and pursue opportunities for press releases and creative projects </li><li>Design and maintain marketing collateral templates Coordinate administrative, support, and production activities as required</li></ul>
<p>Senior Manager, SEO with 10+ years of experience needed for a full-time, hybrid position in Boston. MUST be a player-coach who is comfortable with both strategy and execution. MUST have experience with AEO and LLMs (non-negotiable). Only local candidates who can work hybrid in Boston will be considered. Salary is 150-160K.</p><p><br></p><p>***Please note that this is the same position we were working on in the fall but the client is now open to fully remote candidates as long as they're able to work east coast hours.***</p><p><br></p><p>We are seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive our organic search strategy into the future. This role goes beyond traditional SEO practices, requiring a leader who understands the evolution of search through user experience, Generative AI, Answer Engine Optimization (AEO), and large language models (LLMs). You will develop and execute a "Search Everywhere" strategy to enhance visibility, increase organic traffic, and attract high-value, converting users. This role will be instrumental in incorporating these practices into product and business development to meet the needs of our diverse audience.</p><p><br></p><p>This is an exciting opportunity for a forward-thinking individual who is eager to lead in a rapidly evolving digital landscape, driving innovation and growth through cutting-edge search strategies.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Strategic Leadership:</strong> Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals.</li><li><strong>Roadmap Execution:</strong> Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale.</li><li><strong>Data Analysis:</strong> Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives.</li><li><strong>Cross-Functional Collaboration:</strong> Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements.</li><li><strong>Discoverability:</strong> Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes.</li><li><strong>Ecosystem Management:</strong> Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge.</li><li><strong>Innovation:</strong> Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.</li><li><strong>Expert Consultation:</strong> Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance.</li></ul>
