We are looking for a Content Strategist to shape and refine compelling content initiatives for a Long-term Contract position based in Boston, Massachusetts. This role focuses on developing thoughtful messaging, producing high-quality written materials, and ensuring content aligns with brand goals and audience needs. The ideal candidate brings a strong editorial perspective, excellent writing skills, and the ability to use performance insights to strengthen content effectiveness.<br><br>Responsibilities:<br>• Develop and maintain content plans that support business objectives, audience engagement, and consistent brand messaging.<br>• Create original written materials for a range of channels, ensuring clarity, accuracy, and relevance for the intended audience.<br>• Edit and refine copy to improve readability, tone, structure, and overall quality before publication.<br>• Collaborate with cross-functional partners to translate ideas and campaign goals into effective content deliverables.<br>• Use content strategy principles to identify opportunities for new topics, formats, and storytelling approaches.<br>• Review performance data, including insights from Google Analytics 4, to evaluate content results and recommend improvements.<br>• Ensure published materials reflect editorial standards, content guidelines, and user-focused best practices.
<p>Robert Half's marketing & creative client is seeking a Copywriter for a 6-month contract opportunity in Boston, MA. This is a hybrid, 40 hour-per-week opportunity; candidates must be able to work onsite 3 days/week. The Copywriter will join an in-house creative team supporting a top consumer brand, helping develop compelling content across a wide range of marketing channels and consumer touchpoints. This is an excellent opportunity for brand copywriter who enjoys working across integrated campaigns, digital marketing, paid media, product storytelling, and brand content.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Develop copy across integrated campaigns, digital marketing, and consumer-facing channels</li><li>Write for social, paid media, email, web, product, and brand content initiatives</li><li>Support campaign concepting, messaging development, and creative execution</li><li>Adapt content across multiple channels while maintaining a consistent brand voice</li><li>Partner with creative, marketing, and cross-functional teams to bring campaigns to market</li><li>Translate briefs and business objectives into compelling consumer-facing content</li><li>Ensure copy aligns with brand standards, messaging frameworks, and legal requirements</li><li>Contribute to both global and regional marketing campaigns</li><li>Stay current on industry, cultural, and content trends to inform creative development</li></ul>