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1 result for Communications Specialist in Houston, TX
- Houston, Texas
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p>Our client, a B2B company in Houston, is seeking Marketing Automation Specialist to own and optimize its marketing technology stack. This person will build and manage automated campaigns, maintain data integrity across platforms, and partner with sales and marketing to turn leads into pipeline. It's a hands-on role for someone who enjoys both the technical build and the strategy behind it.</p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Build, launch, and manage email nurture programs, drip campaigns, and lifecycle workflows in HubSpot and/or Salesforce Marketing Cloud.</li><li>Develop and maintain lead scoring, lead routing, and segmentation models in partnership with sales</li><li>Manage CRM integration and ensure clean, accurate data flow between marketing automation and Salesforce</li><li>Create landing pages, forms, and email templates, and maintain brand consistency</li><li>Run A/B tests on subject lines, content, and timing to improve open, click, and conversion rates</li><li>Track and report campaign performance, including MQL-to-SQL conversion and pipeline contribution</li><li>Audit databases regularly for list hygiene, deliverability, and compliance with CAN-SPAM and GDPR</li><li>Evaluate and recommend new MarTech tools and integrations</li></ul>
- 2026-09-24T00:00:00Z