We are looking for a talented Content Strategist to join our team in Houston, Texas. In this role, you will be responsible for shaping and executing impactful content strategies that align with business objectives and engage target audiences. The ideal candidate will bring creativity, strategic thinking, and expertise in content creation across multiple platforms.<br><br>Responsibilities:<br>• Develop and implement comprehensive content strategies that support business goals and drive audience engagement.<br>• Create high-quality, compelling content tailored to various platforms including websites, blogs, social media, and marketing materials.<br>• Optimize content for search engines (SEO) to enhance visibility and performance.<br>• Manage social media channels, including planning, scheduling, and publishing content to maximize audience reach.<br>• Design and execute social media campaigns that align with broader marketing strategies.<br>• Collaborate with internal teams to ensure content consistency and alignment with brand voice.<br>• Analyze content performance metrics and use insights to refine strategies and improve results.<br>• Coordinate with stakeholders for event-related content, including trade shows and promotional materials.<br>• Oversee the creation of graphics and visual assets for social media and marketing initiatives.<br>• Stay updated on industry trends and emerging tools to enhance content effectiveness.
We are looking for a creative and self-directed Digital Marketing Specialist to support marketing initiatives for the Parking & Ground Transportation team in Galveston, Texas. This contract-to-permanent opportunity is ideal for someone who enjoys producing engaging digital content across social media, email, video, and web platforms while collaborating with internal marketing partners. The role requires a hands-on, detail-oriented individual who can capture content onsite, shape compelling visual stories, and help maintain a consistent online presence.<br><br>Responsibilities:<br>• Develop and publish digital content for social platforms, email communications, and web channels to strengthen audience engagement.<br>• Produce video projects from planning through final edit, including onsite filming, footage selection, and post-production enhancements.<br>• Design marketing assets such as graphics, promotional visuals, and short-form multimedia content using industry-standard creative tools.<br>• Update and maintain website content in WordPress, ensuring information remains accurate, timely, and visually aligned with brand standards.<br>• Partner with the Parking & Ground Transportation team, the Digital Marketing Coordinator, and other stakeholders to execute marketing priorities and campaign deliverables.<br>• Monitor digital campaign performance using analytics tools and apply insights to improve reach, interaction, and overall effectiveness.<br>• Create and distribute email marketing materials and newsletters that support departmental communications and ongoing promotions.<br>• Stay current on emerging social media trends, content formats, and platform best practices to keep campaigns fresh and relevant.