<p><strong>Senior Media Planner</strong> with 3-6+ years of relevant experience needed for a full-time, hybrid (3/2) position within an award-winning agency. Agency has offices in Central CT and NYC so the <strong>Senior Media Planner</strong> can work hybrid in either office. Salary range is 80-100K with some flex as needed. Get a great package of benefits, including a hybrid schedule, health/dental/vision insurance, 401(k) plan/generous match, HSA and FSA.</p><p> </p><p>Must have agency experience working in all channels but with a focus on digital and social. Must be comfortable with both strategy and planning. Must be client-facing and have a service mindset.</p><p> </p><p>The <strong>Senior Media Planner</strong> will support media strategy, tactical planning, campaign execution, and optimization across integrated channels. This role works closely with internal teams and clients to deliver strong campaign performance while helping mentor junior team members.</p><p><br></p><p> This is an excellent opportunity for a media professional who enjoys both strategy and hands-on execution in a collaborative agency environment.</p><p> </p><p><strong>Responsibilities</strong></p><ul><li>Partner with media leadership to develop and execute cross-channel media plans</li><li>Support strategy across digital, social, programmatic, and traditional media</li><li>Monitor campaign performance, pacing, targeting, placements, and creative alignment to ensure goals and KPIs are met</li><li>Identify optimization opportunities and recommend actionable improvements</li><li>Collaborate with creative, analytics, PR, and brand teams to align messaging and campaign execution</li><li>Present recommendations, updates, and performance insights to clients and internal stakeholders</li><li>Help manage vendor relationships and stay current on industry trends, platforms, and best practices</li><li>Support reporting timelines and overall campaign accountability</li></ul><p><br></p>
<p>We are looking for a Marketing Manager to lead client relationships and shape strategic marketing initiatives for our client in Central Connecticut. This position is a combination of project management and account management. This role blends account leadership, business development, and cross-functional coordination to ensure strong campaign execution and long-term client success. The ideal candidate brings a consultative mindset, strong commercial awareness, and the ability to guide clients through complex marketing decisions while maintaining high standards of quality and performance.</p><p><br></p><p>Responsibilities:</p><p>• Serve as a trusted advisor to clients by developing a strong understanding of their business goals, market landscape, and competitive environment.</p><p>• Lead new client onboarding and oversee project intake to establish clear expectations, timelines, and strategic direction from the start.</p><p>• Present recommendations and campaign concepts with confidence, while clearly communicating value and addressing client feedback constructively.</p><p>• Oversee account performance by tracking profitability, reviewing progress regularly, and identifying opportunities to strengthen results.</p><p>• Measure client satisfaction on an ongoing basis and take prompt action to resolve concerns, including sensitive budget and scope discussions.</p><p>• Partner with internal teams to build integrated marketing, media, public relations, digital, and social strategies aligned with client objectives.</p><p>• Prepare persuasive proposals and strategic recommendations for existing accounts, and contribute to new business proposals when needed.</p><p>• Identify opportunities to expand client engagements by recommending additional services that support evolving business needs.</p><p>• Maintain accurate revenue projections and contribute to account planning that supports sustainable growth and healthy client partnerships.</p><p>• Take ownership of overall account health by ensuring deliverables meet strategic expectations and contribute to successful client outcomes.</p>