We are looking for a Media Buyer to join a team in Shelton, Connecticut on a Long-term Contract basis. This position is ideal for someone who can manage complex advertising placements, evaluate opportunities with a strategic lens, and strengthen partnerships across media vendors and account teams. The role focuses on building effective media strategies, monitoring campaign performance, and ensuring every placement is executed accurately to support client goals.<br><br>Responsibilities:<br>• Direct media purchasing activity from initial opportunity review through negotiation, placement, and ongoing performance refinement across multiple campaigns and broadcast partners.<br>• Build productive relationships with station and network contacts to expand available inventory, improve collaboration, and uncover options aligned with campaign objectives.<br>• Assess media opportunities by using industry research platforms and audience data to support informed planning and buying decisions.<br>• Create media plans, presentation materials, test frameworks, and growth recommendations while guiding weekly adjustments to improve results.<br>• Partner closely with account teams to review campaign outcomes, identify efficiency gains, and recommend tactical changes based on performance insights.<br>• Advise clients and stakeholders on market developments, emerging media trends, and the potential effect on campaign KPIs.<br>• Apply strong knowledge of linear buying principles, pricing models, audience delivery metrics, reach and frequency analysis, attribution methods, and creative testing approaches.<br>• Maintain strict accuracy across orders and campaign details, confirming spots run as scheduled and pursuing make-goods or credits when delivery issues arise.<br>• Manage a high volume of vendor agreements and ensure all required documentation is completed and approved in a timely manner.
We are looking for a Social Media Account Manager to lead organic social strategy and day-to-day channel execution for a growing brand presence in Westbrook, Connecticut. This role combines content planning, performance analysis, community engagement, and cross-functional collaboration to strengthen audience connection and support broader marketing goals. The ideal candidate brings a strong command of major social platforms, a data-informed approach to optimization, and the ability to create compelling content in both office and on-site environments.<br><br>Responsibilities:<br>• Build and manage editorial calendars across assigned social platforms, ensuring content is timely, consistent, and aligned with brand priorities.<br>• Create, refine, and publish daily social posts that capture attention and encourage meaningful audience interaction.<br>• Oversee community engagement by monitoring comments, messages, and activity across channels, responding in a thoughtful voice that reflects the brand.<br>• Evaluate campaign and channel performance using analytics, testing methods, and key metrics to identify opportunities for stronger results.<br>• Track emerging platform trends, audience behaviors, and industry developments, then recommend updates to improve social media effectiveness.<br>• Provide coaching to store-level teams on platform standards, brand guidelines, and practical approaches for successful social media execution.<br>• Review locally managed social accounts to confirm compliance with established policies and suggest improvements to content quality and consistency.<br>• Use platforms such as Sprout Social and HubSpot to streamline scheduling, monitoring, reporting, and overall workflow efficiency.<br>• Capture and develop fresh content on location at stores, events, and boat shows when needed, working closely with internal teams and external partners.<br>• Align organic social activity with paid initiatives, while sharing progress updates and performance insights with stakeholders on a regular basis.
<p>Robert Half is looking for a freelance Web Copywriter to support a corporate website refresh initiative. This role will focus on updating and modernizing existing website content, refining messaging across business units, and developing new page copy as needed. The ideal candidate is a mid-level writer with experience translating complex corporate information into clear, engaging digital content. </p><p><br></p><p><strong> Responsibilities </strong></p><ul><li>Rewrite and refresh existing corporate website copy to improve clarity, tone, and engagement </li><li>Update messaging across multiple business segments and business-unit pages </li><li>Draft and refine content for new website pages and sections </li><li>Ensure all content aligns with established brand voice and business objectives </li><li>Collaborate with internal stakeholders to gather input and incorporate feedback </li><li>Support content reorganization as part of a broader website redesign and migration </li><li>Simplify and translate complex business concepts into user-friendly web copy</li></ul><p><br></p>