<p><strong>Marketing Strategist</strong></p><p>Location: Irving, TX 75062 (Onsite 5 days/week)</p><p>Duration: 3 month contract to hire</p><p><br></p><p>We are seeking a Marketing Strategist to join our team on a contract-to-hire basis. This role is fully onsite in Irving and will play a key role in driving brand awareness, supporting sales through channel partners, and optimizing go-to-market strategy. The ideal candidate brings a strong mix of analytical thinking and creative execution, along with experience in B2B environments.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Plan and execute trade show participation and customer-facing events to promote products and build relationships</li><li>Develop and implement marketing strategies aligned with company goals, target audiences, and market trends</li><li>Conduct competitive analysis, market research, and customer segmentation to inform strategy</li><li>Design and manage integrated marketing campaigns across digital, print, events, and trade channels</li><li>Oversee email marketing, SEO/SEM, and content strategies to drive lead generation and retention</li><li>Ensure consistent brand messaging across all marketing channels</li><li>Partner with sales teams to create tools and materials that support lead nurturing and conversion</li><li>Analyze campaign performance and optimize based on ROI and sales impact</li><li>Manage digital presence including website performance, social media, PPC, and marketing automation platforms</li><li>Implement and manage tracking tools such as Google Analytics and Looker Studio to measure KPIs</li><li>Attend trade shows, open houses, trainings, and other customer-facing events</li></ul>