<p>We are looking for an innovative Content Creator to join our client near Ambler, PA. The ideal candidate will excel in creating engaging digital content across multiple platforms, including social media, and will have a strong background in photography and videography. This role offers an exciting opportunity to shape the brand's online presence and connect with audiences in meaningful ways. <strong>Automotive industry experience is required.</strong></p><p><br></p><p>Responsibilities:</p><p>• Plan, write, and produce standout content including blogs, video, product features, infographics, and more.</p><p>• Develop and execute creative content strategies tailored to various social media platforms, including TikTok, Facebook, and Instagram.</p><p>• Produce high-quality photos and videos that align with the brand's voice and aesthetic.</p><p>• Manage social media accounts by posting content, engaging with followers, and monitoring performance metrics.</p><p>• Collaborate with marketing and design teams to ensure cohesive messaging across all campaigns.</p><p>• Stay updated on industry trends and emerging technologies to enhance content creation and delivery.</p><p>• Plan and execute video shoots, including filming, and editing.</p><p>• Optimize content for web and social media to maximize reach and engagement.</p><p>• Analyze audience engagement data to refine strategies and improve content performance.</p><p>• Coordinate with external vendors or freelancers when necessary to meet project goals.</p><p>• Ensure all content adheres to brand guidelines and maintains consistency.</p><p>• Use data, SEO best practices, and creativity to develop content that attracts and converts.</p><p><br></p>
We are looking for a Social Media Specialist to shape and manage engaging digital campaigns that strengthen brand presence and support client growth. Based in Philadelphia, Pennsylvania, this role combines strategic planning, content development, paid media execution, and performance analysis across multiple social platforms. The ideal candidate brings a strong grasp of both organic and paid social tactics and can translate insights into effective recommendations for a range of client needs.<br><br>Responsibilities:<br>• Design and refine social media approaches that expand reach, encourage audience interaction, and support overall marketing goals.<br>• Plan, write, organize, and publish content across social channels while maintaining detailed editorial calendars for multiple accounts.<br>• Capture, curate, and edit visual and written assets to produce compelling platform-specific content.<br>• Launch and manage paid social initiatives that align campaign activity with client objectives and budget expectations.<br>• Oversee advertising efforts across platforms such as Meta, LinkedIn, TikTok, and other relevant emerging channels.<br>• Track key campaign metrics, evaluate results, and adjust targeting, creative, and spend based on performance trends.<br>• Partner with creative, web, and account teams to deliver cohesive messaging and coordinated marketing programs.<br>• Prepare clear reports on organic and paid performance, highlighting insights and recommending next steps.<br>• Contribute to strategy development and presentation materials for prospective client opportunities.
<p>Robert Half has a client seeking an experienced Digital Marketing / Paid Media Specialist for an ongoing part-time freelance engagement. This individual will be responsible for the hands-on management, optimization, testing, and reporting of paid digital campaigns. Working onsite in Plymouth Meeting, PA is required.</p><p> </p><p>The ideal candidate has strong recent experience directly managing Google Ads, paid search, and Performance Max campaigns with meaningful advertising budgets. Paid search expertise is the highest priority, with additional experience across Meta and LinkedIn strongly preferred.</p><p> </p><p>This person must be comfortable working directly within advertising platforms rather than operating solely from a strategy or account-management perspective.</p><p> </p><p>Responsibilities will include monitoring campaign performance, making day-to-day optimizations, developing testing plans, analyzing results, and translating campaign data into actionable insights and recommendations.</p><p>Experience with Looker Studio is preferred, along with strong reporting and analytical capabilities.</p><p> </p>