We are looking for a Digital Marketing Manager to join a healthcare-focused organization in Irvine, California on a Contract basis. This position will lead multi-channel marketing efforts by coordinating campaign execution, shaping audience journeys, and turning performance data into actionable improvements. The ideal candidate brings a strong mix of digital campaign management, analytics, and cross-functional collaboration to support engagement and conversion goals.<br><br>Responsibilities:<br>• Direct the day-to-day planning of content and campaign schedules, keeping marketing activity aligned with key enrollment periods, promotional initiatives, and organizational objectives.<br>• Coordinate the full campaign delivery process, including timeline development, setup, quality checks, launch execution, and post-campaign analysis.<br>• Develop target audience segments and structured communication journeys that improve relevance, strengthen engagement, and increase conversion performance.<br>• Produce clear dashboards and executive-ready reports that translate campaign results into meaningful insights for leadership and partner teams.<br>• Use AI-enabled tools to evaluate marketing data, uncover patterns, and refine messaging and strategy based on performance trends.<br>• Work closely with teams across product, content, creative, admissions, and technology to deliver cohesive and effective integrated campaigns.<br>• Drive ongoing campaign improvement through experimentation, data review, and optimization informed by audience behavior and response metrics.