<p>We are looking for an experienced Digital Strategist to join our team on a contract basis in Philadelphia, Pennsylvania. This role is ideal for someone who excels in managing digital platforms, vendor relationships, and marketing strategies within the financial services industry. As part of this position, you will play a key role in optimizing self-service platforms for our Financial Advisors and ensuring seamless integrations with existing systems.</p><p><br></p><p>Responsibilities:</p><p>• Evaluate and recommend self-service platforms to enhance marketing capabilities for Financial Advisors.</p><p>• Manage relationships with third-party vendors, ensuring alignment with organizational goals and priorities.</p><p>• Oversee the implementation and integration of digital platforms, collaborating closely with IT and internal stakeholders.</p><p>• Analyze platform performance and user feedback to drive improvements and optimize functionality.</p><p>• Develop and execute strategies for platform enhancements, ensuring they meet business objectives.</p><p>• Provide guidance on platform functionalities and limitations to cross-functional teams.</p><p>• Act as a key point of contact for resolving complex issues related to vendor management or platform integration.</p><p>• Conduct research and stay updated on industry trends to identify innovative solutions for digital strategy.</p><p>• Facilitate effective communication regarding platform updates and integrations across departments.</p>
We are looking for a skilled Digital Strategist to join our team on a long-term contract basis in Philadelphia, Pennsylvania. In this role, you will play a key part in designing and executing impactful digital campaigns that align with brand standards and drive client engagement. This position offers an exciting opportunity to collaborate with internal teams, external agencies, and compliance partners to optimize digital strategies and ensure seamless customer experiences.<br><br>Responsibilities:<br>• Develop engaging content to nurture prospects and strengthen relationships with existing clients.<br>• Collaborate with cross-functional teams to plan and execute multi-channel campaigns, including digital, social media, and events.<br>• Ensure all digital touchpoints deliver a cohesive and compliant experience, guiding prospects through the client journey.<br>• Conduct keyword research and integrate priority keywords into web and content assets to enhance visibility.<br>• Create messaging and content that aligns with brand guidelines and adheres to compliance standards.<br>• Partner with external media and creative agencies to implement campaign concepts and refine targeting strategies.<br>• Review creative assets, ad copy, and targeting strategies to ensure alignment with campaign goals and compliance requirements.<br>• Monitor campaign performance using engagement and conversion data, recommending optimizations to improve results.<br>• Utilize data-driven insights and marketing automation tools to enhance campaign effectiveness and customer engagement.
We are looking for an experienced IT Director to spearhead the development of innovative digital strategies that align with our business objectives. Based in Danboro, Pennsylvania, this leadership role will focus on modernizing operations, driving technological advancements, and enhancing customer engagement. The ideal candidate will possess a strong aptitude for strategic thinking and the ability to implement transformative initiatives across a global organization.<br><br>Responsibilities:<br>• Develop and execute a comprehensive digital strategy to advance organizational goals and improve operational efficiency.<br>• Lead the adoption of AI, Data Science, and Automation tools to drive innovation and optimize business processes.<br>• Oversee the integration and optimization of CRM systems to enhance customer relationships and streamline workflows.<br>• Collaborate with cross-functional teams to ensure alignment between technology solutions and business needs.<br>• Establish and maintain a robust IT infrastructure to support scalable growth and global operations.<br>• Monitor emerging industry trends and technologies to identify opportunities for continuous improvement.<br>• Manage IT budgets and resources effectively, ensuring cost-efficient technology investments.<br>• Provide strategic leadership to the IT department, fostering innovation and growth.<br>• Ensure compliance with data security and privacy regulations across all digital platforms.<br>• Build strong partnerships with external vendors and stakeholders to enhance technological capabilities.
<p>We’re looking for a highly creative and strategic Email Marketing Manager to lead the development and execution of compelling email campaigns that engage, inform, and convert. This role is ideal for someone who thrives at the intersection of storytelling, design, and digital strategy, and who understands how to craft content that resonates with diverse audiences.</p><p><br></p><p>Key Responsibilities</p><ul><li>Content Strategy & Creation</li><li>Develop and manage the editorial calendar for email campaigns, ensuring alignment with brand voice, seasonal trends, and marketing goals.</li><li>Write and edit engaging email copy that drives action and reflects our brand personality.</li><li>Collaborate with design teams to produce visually appealing email templates and assets.</li><li>Campaign Management</li><li>Own the end-to-end process of email campaign execution—from concept to deployment.</li><li>Segment audiences and personalize content to improve engagement and conversion rates.</li><li>Monitor campaign performance metrics (open rates, click-through rates, conversions) and use insights to refine content and strategy.</li><li>Conduct A/B testing on subject lines, content, and design elements to continuously improve results.</li><li>Stay current on email marketing trends, tools, and best practices.</li></ul><p><br></p><p><br></p>
We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to the education industry.<br>• Lead the planning and management of email campaigns to maximize audience engagement.<br>• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.<br>• Oversee digital marketing efforts, including social media, SEO, and paid advertising.<br>• Analyze campaign performance data to identify opportunities for improvement and optimization.<br>• Collaborate with cross-functional teams to ensure brand consistency across all platforms.<br>• Create and manage budgets for marketing campaigns to ensure cost-effective execution.<br>• Research market trends and competitor activities to inform strategic decisions.<br>• Foster brand awareness through innovative campaigns and targeted messaging.<br>• Monitor industry advancements to incorporate new tools and techniques into marketing plans.
We are looking for a highly skilled Digital Marketing Specialist to join our team on a long-term contract basis. This role requires expertise in driving online marketing strategies, optimizing campaigns, and utilizing data insights to enhance performance. Based in New York, New York, the position offers an exciting opportunity to contribute to impactful digital initiatives.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to achieve business goals.<br>• Manage and optimize Google Ads campaigns to maximize ROI and drive targeted traffic.<br>• Analyze website and campaign performance using Google Analytics to identify trends and opportunities.<br>• Oversee email marketing campaigns, ensuring content is engaging and aligned with brand guidelines.<br>• Conduct keyword research and implement SEO tactics to improve website visibility.<br>• Monitor and report on the effectiveness of digital campaigns, providing actionable recommendations.<br>• Collaborate with cross-functional teams to ensure consistent messaging across all digital platforms.<br>• Stay updated on industry trends and emerging technologies to maintain competitive advantage.<br>• Create and maintain detailed documentation of campaigns, processes, and analytics.<br>• Provide training or support to team members on digital tools and strategies as needed.
<p>Robert Half has a client seeking a Social Media Director with strong experience in the pharmaceutical industry. This is a long-term consulting opportunity that can be done remotely (EST). You will develop and implement digital strategies to connect with patients and healthcare professionals, while ensuring strict compliance with industry regulations. You will be responsible for creating compliant and engaging content, monitoring social channels for adverse events and patient feedback, managing paid advertising campaigns, and analyzing data to optimize performance and build brand trust, all while collaborating closely with legal and compliance teams.</p><p> </p><p>Responsibilities include:</p><ul><li>Develop and execute a social media strategy, create a content calendar, and produce engaging and compliant content for platforms like LinkedIn, X (formerly Twitter), and others. </li><li>Ensure all social media content and activities comply with complex pharmaceutical regulations, working closely with Legal, Medical, and Regulatory (MLR) teams. </li><li>Actively monitor social channels to identify and respond to adverse events, product complaints, patient inquiries, and misinformation.</li><li>Run and manage paid social media campaigns, optimizing ad spend and targeting to reach the right audiences.</li><li>Track key performance indicators (KPIs), analyze campaign data, and prepare reports to demonstrate success and inform future strategies.</li></ul><p><br></p>
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
We are looking for a skilled Paid Media Manager to oversee and optimize our digital advertising strategies across multiple platforms. This role offers an exciting opportunity to drive impactful campaigns that focus on lead generation, e-commerce growth, and full-funnel performance. Based in Lower Gwynedd, Pennsylvania, you will collaborate with cross-functional teams to ensure alignment between creative assets, audience targeting, and campaign objectives.<br><br>Responsibilities:<br>• Develop and implement paid media strategies across platforms such as Google Ads, Meta (Facebook/Instagram), Microsoft, YouTube, and other paid social channels.<br>• Manage high-budget campaigns, focusing on lead generation, e-commerce, and full-funnel growth to achieve measurable results.<br>• Optimize audience segmentation, retargeting, and remarketing flows within search and social ecosystems.<br>• Collaborate with creative teams to produce ad creatives and landing pages that enhance funnel performance.<br>• Monitor and analyze campaign performance using tools like Google Analytics and platform-specific analytics, delivering actionable insights.<br>• Stay up-to-date with industry trends and platform updates to ensure strategies remain innovative and effective.<br>• Prepare and present detailed reports for executive leadership, highlighting campaign results and scalability opportunities.<br>• Oversee the execution of Performance Max, Shopping, Search, Display, Video, and Paid Social campaigns to drive growth.<br>• Lead cross-departmental collaboration to align media strategies with broader business objectives.
We are looking for an experienced Chief Marketing Officer (CMO) to lead and innovate our marketing strategies in New York, New York. This long-term contract position requires a forward-thinking individual who can drive impactful campaigns, enhance brand visibility, and align marketing efforts with overarching business goals. The ideal candidate will bring a wealth of expertise in digital marketing, brand development, and integrated marketing initiatives.<br><br>Responsibilities:<br>• Develop and oversee comprehensive marketing strategies that align with the company's vision and objectives.<br>• Lead the creation and execution of integrated marketing campaigns to enhance brand recognition and engagement.<br>• Analyze market trends and consumer insights to inform strategic decision-making and identify growth opportunities.<br>• Collaborate with cross-functional teams to ensure consistency in messaging and brand representation.<br>• Manage the digital marketing strategy, including SEO, social media, and content marketing, to drive online presence.<br>• Oversee the development and implementation of brand marketing initiatives to strengthen market positioning.<br>• Monitor the performance of marketing campaigns and use data-driven insights to optimize results.<br>• Foster relationships with external partners and agencies to expand the reach and effectiveness of marketing efforts.<br>• Provide mentorship and leadership to the marketing team, nurturing talent and encouraging innovation.
<p>We’re looking for a strategic, hands-on VP of Editorial Content to lead this transformation. You’ll shape our editorial vision, scale multi-format content, and build a brand that resonates with health care professionals. Our client is looking to build platform that informs, entertains and connects with their audience. Candidates must have HCP audience experience. </p><p><br></p><p>Responsibilities:</p><ul><li>Define and execute a bold, differentiated editorial strategy aligned with our brand and audience goals.</li><li>Lead and mentor a lean team of editors and freelancers, fostering creativity, accountability, and innovation.</li><li>Launch and scale new content formats—podcasts, videos, explainers, quizzes, and more.</li><li>Use data and insights to drive editorial decisions, optimize performance, and deepen engagement.</li><li>Collaborate cross-functionally with product, marketing, and data science to align content with user needs and business goals.</li><li>Champion the voice of the HCP audience, creating content that speaks to their professional and personal lives.</li></ul>
We are looking for an experienced Director of Marketing & eCommerce to lead our digital strategy and drive growth for our retail business in Teaneck, New Jersey. This role is ideal for a visionary leader passionate about marketing innovation and eCommerce excellence. The ideal candidate will oversee campaigns, enhance brand visibility, and optimize online experiences to expand our company's reach.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.<br>• Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.<br>• Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.<br>• Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.<br>• Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.<br>• Collaborate with cross-functional teams to create impactful marketing collateral and content.<br>• Monitor market trends and competitor activities to identify opportunities and refine strategies.<br>• Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.<br>• Manage budgets effectively, allocating resources to maximize ROI.<br>• Provide leadership and mentorship to the marketing team, fostering growth and development.
We are looking for a dynamic Director of Marketing to lead strategic initiatives and drive brand growth in the healthcare industry. This role requires expertise in digital marketing, event planning, and analytics to enhance audience engagement and achieve business objectives. The ideal candidate will excel in managing agency relationships and crafting innovative strategies to elevate brand presence.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to healthcare audiences.<br>• Oversee the planning and execution of events designed to promote the brand and engage stakeholders.<br>• Utilize digital tools and analytics platforms, such as Google Analytics, to monitor campaign performance and optimize results.<br>• Collaborate with external agencies to ensure alignment with brand goals and marketing objectives.<br>• Drive initiatives to enhance brand awareness and visibility across multiple channels.<br>• Manage budgets and resources effectively to maximize the impact of marketing campaigns.<br>• Lead and mentor a marketing team, fostering a collaborative and results-driven environment.<br>• Stay abreast of industry trends and emerging technologies to incorporate innovative strategies.<br>• Evaluate and refine marketing tactics to support organizational goals.<br>• Ensure all marketing efforts comply with relevant regulations and standards within the healthcare sector.
<p>We’re seeking a strategic and hands-on <strong>Director of Omnichannel Marketing</strong> to lead the development and execution of cohesive, data-driven marketing campaigns across multiple channels. This role will start as a player/coach, building the foundation for omnichannel excellence and evolving into a leadership position with a growing team.</p><p><br></p><p>You’ll be responsible for unifying our messaging across platforms, leveraging customer data platforms (CDPs), and driving audience intelligence to inform segmentation, journey design, and campaign execution. This is a high-impact role for someone who thrives in fast-paced environments and is passionate about marketing technology, customer insights, and innovation.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead and grow a high-performing omnichannel marketing team</li><li>Develop and execute unified marketing strategies across email, SMS, social media, and emerging channels.</li><li>Own message mapping to ensure consistent and cohesive communication across all touchpoints.</li><li>Design and optimize customer journeys using 1P/3P data and CDPs (e.g., Segment, mParticle, Tealium).</li><li>Collaborate with analytics teams to interpret marketing performance reports and present insights to executive leadership.</li><li>Launch and expand presence across social media platform</li><li>Expertise driving acquisition and retention strategies using platforms like Iterable, Braze, SFMC, Marketo, Adobe, or HubSpot.</li><li>Build and refine audience segmentation and lifecycle marketing strategies.</li><li>Partner cross-functionally with product, sales, and data teams to align marketing efforts with business goals.</li></ul><p><br></p>
We are looking for a skilled Email Marketing Manager to oversee the creation, execution, and optimization of email campaigns tailored to a high-end luxury clientele. This is a long-term contract position that requires a strong understanding of digital marketing strategies and analytics to drive engagement and conversions. Ideal candidates will have expertise in email marketing platforms, a keen attention to detail, and the ability to work independently or collaboratively within a fast-paced environment.<br><br>Responsibilities:<br>• Develop and manage email marketing campaigns targeting high-end luxury audiences, ensuring alignment with overall brand strategy.<br>• Optimize campaign performance through A/B testing, segmentation, and other techniques to improve open rates, click-through rates, and conversions.<br>• Utilize analytics tools to monitor key performance indicators (KPIs) and provide actionable insights to stakeholders.<br>• Collaborate with design and content teams to create visually appealing and engaging email templates.<br>• Ensure all email campaigns comply with relevant regulations and follow best practices for deliverability and user experience.<br>• Manage paid social and Google Ad campaigns to complement email marketing efforts.<br>• Conduct regular reporting to measure campaign success and recommend improvements.<br>• Research and implement innovative marketing strategies to enhance audience engagement.<br>• Maintain a strong understanding of industry trends to stay ahead of competitors.<br>• Coordinate with cross-functional teams to ensure seamless execution of marketing initiatives.
We are looking for a creative and strategic Social Media Manager to lead digital marketing efforts and enhance brand visibility across platforms. Based in Edison, New Jersey, this role requires expertise in crafting compelling content, analyzing performance metrics, and executing targeted campaigns to engage audiences effectively. The ideal candidate will bring a strong blend of technical skills and innovative thinking to drive social media success.<br><br>Responsibilities:<br>• Develop and implement comprehensive social media strategies that align with business goals and enhance brand presence.<br>• Design visually appealing and impactful content using tools like Adobe Creative Cloud and Canva.<br>• Manage editorial calendars to ensure consistent and timely delivery of content across platforms.<br>• Monitor and analyze performance metrics using tools such as Facebook Insights and Google Analytics to refine strategies.<br>• Create engaging advertisements tailored to the target audience and optimize them for maximum impact.<br>• Stay updated on industry best practices and emerging trends to maintain a competitive edge in social media marketing.<br>• Write and publish blogs that align with brand messaging and resonate with the audience.<br>• Collaborate with cross-functional teams to ensure cohesive branding and messaging.<br>• Increase brand awareness by fostering community engagement and building strong relationships with followers.<br>• Conduct research to identify opportunities for growth and innovation in social media campaigns.
We are looking for a Digital Marketing Specialist to join our dynamic team in Princeton, New Jersey. This role is ideal for someone who thrives in a fast-paced environment and is eager to make a significant impact by driving innovative marketing strategies for eCommerce brands. If you have a passion for data-driven storytelling and a desire to shape the future of digital marketing, this position is perfect for you.<br><br>Responsibilities:<br>• Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Amazon Seller Central.<br>• Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI to generate actionable insights.<br>• Create compelling reports and presentations to share data-driven findings with clients and internal teams.<br>• Lead team training sessions to ensure alignment with the latest marketing strategies and technological advancements.<br>• Mentor and guide team members to encourage growth and enhance paid media expertise.<br>• Collaborate with eCommerce clients to understand their goals and recommend tailored marketing strategies.<br>• Utilize advanced AI marketing tools like LXRInsights to optimize campaign performance.<br>• Stay ahead of industry trends, especially in AI and digital marketing, to maintain a competitive edge.<br>• Serve as a subject matter expert, providing strategic guidance to clients and internal teams.
We are looking for a skilled Data Analyst with expertise in marketing analytics and reporting to join our team on a long-term contract basis. This role will focus on transforming data from various digital marketing channels into actionable insights that drive strategic decision-making. Based in Somerville, New Jersey, you will collaborate with cross-functional teams to optimize campaign performance and user experience through data-driven solutions.<br><br>Responsibilities:<br>• Design and manage dashboards and reports using tools such as Power BI, Tableau, or Looker to monitor key performance indicators across marketing initiatives.<br>• Utilize SQL and Python to extract, clean, and analyze large datasets from multiple sources, including websites and advertising platforms.<br>• Conduct audits of website and organic search health using tools like Screaming Frog, identifying opportunities to enhance visibility and traffic.<br>• Analyze user behavior through platforms like HotJar to uncover UX insights and recommend actionable improvements.<br>• Collaborate with teams to define measurement requirements and implement effective tracking solutions.<br>• Develop and maintain scalable LookML models and explore layers in Looker to support self-service reporting.<br>• Provide regular summaries of campaign performance, including forecasting models and data analyses, to stakeholders.<br>• Automate routine reporting processes to ensure efficient and consistent data delivery.<br>• Present complex data findings in visually compelling formats, translating them into practical recommendations for marketing strategies.
<p>We are looking for an experienced Director of Marketing to lead and execute strategic marketing initiatives for our client in Philadelphia. This role requires a dynamic leader with expertise in brand development, digital marketing, and communications strategy, particularly within law firm/legal services industry. You will be responsible for driving brand awareness, optimizing marketing operations, and implementing innovative strategies to achieve business goals.</p><p><br></p><p>Responsibilities:</p><p>• Develop and oversee comprehensive marketing strategies that enhance brand visibility and align with organizational goals.</p><p>• Lead the creation and execution of digital marketing campaigns, including SEO, paid search, and paid social initiatives.</p><p>• Manage brand development and ensure consistency across all marketing channels.</p><p>• Implement effective marketing automation tools to improve campaign efficiency and deliver measurable results.</p><p>• Build and execute a robust content strategy that supports business growth and engages target audiences.</p><p>• Drive social media marketing efforts to expand reach and foster meaningful engagement.</p><p>• Analyze marketing performance using tools like Google Analytics to identify opportunities for improvement.</p><p>• Collaborate with cross-functional teams to ensure alignment with business objectives and industry best practices.</p><p>• Develop and maintain strong relationships with external partners and vendors to support marketing initiatives.</p><p>• Monitor industry trends and competitor activities to inform strategic decisions.</p>
<p>We are looking for a Media Talent Director to lead strategic initiatives in press and talent relations, helping to enhance brand visibility and engagement. This role requires a dynamic individual with expertise in media relations, digital communication strategies, and corporate communications to support the organization’s mission in clinical, scientific, and public education domains.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute comprehensive press and talent relations strategies to maximize brand exposure and visibility.</p><p>• Collaborate with senior leadership and stakeholders to align media and talent initiatives with organizational goals.</p><p>• Draft and edit press materials, including press releases, advisories, statements, and briefing documents, to ensure consistent messaging.</p><p>• Monitor and maintain press tracking systems to analyze media coverage and measure campaign effectiveness.</p><p>• Design and implement publicity plans for brand-building campaigns to enhance public recognition.</p><p>• Provide strategic guidance on media relations and talent engagement to amplify the organization's mission and goals.</p><p>• Build and maintain relationships with key media outlets, entertainment industry professionals, and influencers.</p><p>• Prepare message guidance, fact sheets, and other supporting materials for media outreach and talent engagements.</p><p>• Manage photography for events and communication strategies across digital platforms to optimize visibility and engagement.</p><p><br></p>
<p>Robert Half has a client seeking a part-time Social Media Consultant with strong writing skills to elevate its digital presence. This position will be 20 hours per week and onsite in Philadelphia, PA. </p><p> </p><p>Key responsibilities include:</p><ul><li>Create and schedule engaging posts for primarily LinkedIn and Instagram</li><li>Assist in updating the company website</li><li>Evaluate and refine the existing social media plan</li><li>Help develop and execute social media strategies </li><li>Stay up to date with best practices for social media content creation and campaign management</li></ul>
We are looking for an experienced Demand Generation Manager to lead strategic marketing initiatives that drive customer acquisition and engagement. This role emphasizes the development and execution of targeted campaigns, leveraging data analytics and marketing tools to optimize performance. Based in Warren, New Jersey, you will play a pivotal role in expanding brand awareness and generating leads through demonstrated expertise.<br><br>Responsibilities:<br>• Design and implement comprehensive demand generation strategies to support business growth.<br>• Lead the execution of digital media campaigns across multiple channels, ensuring alignment with company goals.<br>• Utilize data-driven insights and analytics to refine marketing approaches and measure campaign success.<br>• Manage and optimize marketing automation tools, including HubSpot, to streamline operations and enhance lead nurturing.<br>• Collaborate with cross-functional teams to develop compelling content and promotional materials.<br>• Track and report on lead generation metrics, providing actionable recommendations to improve performance.<br>• Identify new opportunities for audience engagement and brand expansion.<br>• Maintain up-to-date knowledge of industry trends and emerging technologies to inform strategy.<br>• Ensure marketing initiatives comply with best practices and align with the overall vision of the organization.
We are looking for an experienced Demand Generation Manager to lead strategic initiatives that increase brand awareness and drive customer acquisition. In this role, you will develop and execute multi-channel campaigns to generate leads and optimize conversion rates. Join our team in Pearl River, New York, and play a pivotal role in expanding our market reach.<br><br>Responsibilities:<br>• Plan and implement comprehensive demand generation strategies across multiple digital channels.<br>• Analyze campaign performance using digital analytics tools to identify opportunities for improvement.<br>• Develop and manage marketing campaigns using platforms such as HubSpot.<br>• Drive lead generation efforts by creating compelling content and targeted outreach initiatives.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Optimize media campaigns to ensure maximum engagement and ROI.<br>• Monitor industry trends and competitor activities to refine and enhance marketing efforts.<br>• Create detailed reports on campaign outcomes to inform future decision-making.<br>• Manage budgets effectively to maximize the impact of marketing activities.<br>• Ensure all campaigns comply with brand guidelines and deliver a consistent message.
We are looking for a skilled Email Marketing Specialist to drive impactful email campaigns and enhance customer engagement. This role requires expertise in crafting compelling email strategies, leveraging Salesforce Marketing Cloud, and collaborating with internal teams to achieve outstanding results. Join our dynamic team based in New York, New York, and contribute to the success of our credit union.<br><br>Responsibilities:<br>• Develop and execute email marketing campaigns that align with organizational goals and resonate with targeted audiences.<br>• Manage and optimize the use of Salesforce Marketing Cloud to ensure the effective delivery of personalized content.<br>• Design visually appealing and user-friendly email templates, adhering to brand guidelines.<br>• Collaborate with internal teams to gather insights and align email strategies with broader marketing objectives.<br>• Monitor campaign performance metrics and provide actionable recommendations for improvement.<br>• Implement A/B testing to refine email designs, subject lines, and content for maximum engagement.<br>• Ensure compliance with email marketing regulations and best practices.<br>• Maintain and update subscriber lists, ensuring data integrity and segmentation.<br>• Provide regular reporting and analysis of campaign outcomes to stakeholders.<br>• Stay updated on industry trends to continuously improve email marketing efforts.
We are looking for a skilled Communication Specialist to join our team on a contract basis. This position is based in New York, New York, and involves managing social media community engagement for a dynamic B2C services company. The role includes regular weekday coverage, as well as limited weekend responsibilities, making it ideal for individuals with a passion for digital communication and social media strategy.<br><br>Responsibilities:<br>• Oversee social media community management during designated hours from Monday to Friday, ensuring timely responses to inbound messages.<br>• Provide weekend coverage once a month, checking and managing social media channels three times daily.<br>• Develop and execute engaging content strategies, including copywriting tailored for various platforms.<br>• Collaborate with internal teams to align communication plans with broader corporate objectives.<br>• Monitor and analyze social media metrics, delivering insights to optimize audience engagement.<br>• Manage inbound queries and interactions, maintaining a consistent and meticulous brand voice.<br>• Create structured reports summarizing social media activity and performance.<br>• Assist in the development of internal communication plans to support team objectives.<br>• Ensure brand messaging is consistent across all communication channels.<br>• Stay updated on social media trends and best practices to enhance community management efforts.
