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2 results for Marketing in Detroit, MI
- Southfield, MI
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p>We are seeking a data-driven Marketing Analyst to join our team. The Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that improve campaign performance, customer engagement, and overall business results. This role works closely with marketing, sales, and leadership teams to measure effectiveness, identify trends, and support strategic decision-making.</p><p>Key Responsibilities</p><ul><li>Analyze marketing campaign performance across digital and traditional channels, including email, social media, paid advertising, website traffic, and lead generation.</li><li>Develop and maintain reports, dashboards, and KPIs to track marketing effectiveness and ROI.</li><li>Monitor customer behavior, market trends, and competitive activity to identify opportunities for growth.</li><li>Gather, clean, and interpret data from multiple sources, including CRM systems, marketing automation platforms, web analytics tools, and databases.</li><li>Provide recommendations to optimize marketing strategies, audience targeting, and campaign performance.</li><li>Conduct ad hoc analyses and present findings to stakeholders in a clear and actionable manner.</li><li>Partner with cross-functional teams including marketing, sales, finance, and operations to support business objectives.</li><li>Measure customer acquisition, retention, engagement, and conversion metrics.</li><li>Assist with forecasting, budgeting, and marketing performance planning.</li><li>Ensure data accuracy and maintain reporting integrity across platforms.</li></ul><p>Qualifications</p><ul><li>Bachelor's degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field.</li><li>2+ years of experience in marketing analytics, business intelligence, digital marketing, or a related analytical role.</li><li>Strong analytical and problem-solving skills with the ability to translate data into business insights.</li><li>Experience with reporting and visualization tools such as Tableau, Power BI, Looker, or Google Data Studio.</li><li>Proficiency in Microsoft Excel, including pivot tables, formulas, and data analysis functions.</li><li>Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.</li><li>Familiarity with web analytics platforms, including Google Analytics.</li><li>Strong communication and presentation skills.</li><li>Ability to manage multiple projects and deadlines in a fast-paced environment.</li></ul><p>Key Performance Indicators (KPIs)</p><ul><li>Campaign ROI</li><li>Lead generation performance</li><li>Conversion rates</li><li>Cost per lead/customer acquisition cost</li><li>Website traffic and engagement metrics</li><li>Marketing-sourced pipeline and revenue</li><li>Customer retention and engagement metrics</li></ul><p><br></p>
- 2026-10-08T00:00:00Z
- Troy, MI
- onsite
- Temporary / Contract
- 27.7115 - 32.087 USD / Hourly
- We are looking for a creative and highly organized Marketing/Communications Coordinator to support brand-building efforts for a manufacturing company in Troy, Michigan. This Contract position will focus on developing compelling content, coordinating communications across multiple channels, and helping deliver a consistent brand presence both internally and externally. The role offers the opportunity to partner closely with leadership while managing marketing initiatives that strengthen visibility, engagement, and company culture.<br><br>Responsibilities:<br>• Develop written content for blogs, newsletters, web pages, email campaigns, social media, and other promotional materials while maintaining a consistent and clear brand voice.<br>• Manage day-to-day social media activity by planning content calendars, preparing posts, tracking audience interaction, and identifying ways to improve reach and engagement.<br>• Capture and organize visual content, including photos and videos, to highlight workplace culture, events, and business achievements across marketing channels.<br>• Maintain company websites using WordPress and Elementor by updating existing pages, publishing new content, and building landing pages that support marketing goals.<br>• Coordinate trade shows, company gatherings, customer-facing events, conferences, and employee celebrations by handling logistics, vendor communication, materials, and onsite preparation.<br>• Support internal communication efforts through employee updates, leadership announcements, newsletters, and digital campaigns designed to keep teams informed and connected.<br>• Lead culture-focused initiatives by helping organize recognition programs, volunteer activities, and team-building events that contribute to a positive employee experience.<br>• Work with leadership and marketing partners to execute campaigns and communications projects that enhance brand awareness and reinforce company messaging standards.
- 2026-09-17T00:00:00Z