<p>This Digital Marketing Manager plays a key role in developing and executing integrated marketing strategies that support customer engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Digital Marketing Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, customer-focused, and measurable. </p><p><br></p><p>What You’ll Do </p><p>Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals. </p><p>Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards. </p><p>Use customer and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting. </p><p>Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI. </p><p>Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts. </p><p>Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies. </p><p><br></p>
We are looking for an experienced Social Media Coordinator to join our team in Ann Arbor, Michigan. This Contract to permanent position is ideal for a creative and strategic individual with a strong background in managing corporate social media platforms and building engaging content strategies. You will play a key role in enhancing the organization's online presence, collaborating with external partners, and staying ahead of social media trends.<br><br>Responsibilities:<br>• Develop and execute comprehensive social media strategies across multiple platforms, including Meta, LinkedIn, TikTok, Reddit, YouTube, and Instagram.<br>• Create and manage content calendars, ensuring timely delivery of high-quality posts, including short-form videos, reels, hashtags, and curated copy.<br>• Monitor and analyze social media trends, adapting strategies to align with current events and audience preferences.<br>• Collaborate with sports teams and other external partners to create engaging and brand-aligned content.<br>• Utilize digital asset management tools to organize and manage multimedia content effectively.<br>• Implement both organic and paid social media campaigns to drive engagement and achieve marketing objectives.<br>• Represent the organization through external posts, maintaining professionalism and brand consistency.<br>• Provide after-hours availability as needed to respond to trends and events occurring during evenings or weekends.<br>• Work closely with internal teams to establish a structured approach to social media planning and execution.<br>• Produce and edit video and photo content to support dynamic social media campaigns.