<p>Robert Half Marketing and Creative has a client is looking for a results-driven <strong>Media Planner</strong> to oversee the execution, optimization, and performance analysis of digital media and paid social campaigns across multiple client accounts. This role is ideal for a detail-oriented marketing professional with strong platform knowledge, analytical skills, and experience managing campaigns in a fast-paced, client-facing environment. Based on general knowledge.</p><p>The Media Manager will act as a key point of contact for clients, helping ensure campaigns are launched accurately, monitored effectively, and optimized to achieve business goals. The ideal candidate is comfortable working across a variety of digital channels, translating performance data into actionable recommendations, and building strong client relationships. Based on general knowledge.</p><p>Key Responsibilities</p><ul><li>Manage digital media and paid social campaigns from setup through reporting, including trafficking, QA, pacing, optimization, and performance analysis. Based on general knowledge.</li><li>Execute campaigns across platforms such as Google Ads, DV360, Amazon DSP, YouTube, Meta, Pinterest, TikTok, and LinkedIn. Based on general knowledge.</li><li>Serve as a day-to-day client contact for campaign updates, performance insights, and strategic recommendations. Based on general knowledge.</li><li>Lead recurring client meetings to review campaign results, explain performance trends, and identify next steps. Based on general knowledge.</li><li>Monitor budgets across daily, weekly, monthly, and quarterly timelines to ensure effective spend management. Based on general knowledge.</li><li>Maintain a high level of campaign accuracy through detailed QA and troubleshooting. Based on general knowledge.</li><li>Optimize campaigns against key performance indicators including ROAS, CPA, CPC, and CTR. Based on general knowledge.</li><li>Analyze campaign reporting in Looker and translate findings into clear, actionable insights for clients and internal teams. Based on general knowledge.</li><li>Prepare and present client-facing reports, test results, and recommendations for growth opportunities. Based on general knowledge.</li><li>Identify opportunities to expand client media programs and improve overall campaign performance. Based on general knowledge.</li><li>Partner with media vendors and managed-service teams to strengthen campaign outcomes. Based on general knowledge.</li><li>Develop and execute testing strategies across ad copy, creative, landing pages, formats, and beta opportunities. Based on general knowledge.</li><li>Support onboarding activities for new clients, including account setup, billing coordination, pixel implementation, audience creation, and QA. Based on general knowledge.</li><li>Mentor and support junior team members, including Media Coordinators. Based on general knowledge.</li></ul><p><br></p>