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8 results for Marketing Analytics Specialist in Dearborn, MI

Digital Marketing Analyst

Southfield, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness. Key Responsibilities<ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul>
2026-04-22T00:00:00Z

Digital Marketing Manager

Brighton, MI
onsite
Permanent / Full Time
110000 - 130000 USD / Yearly
This Digital Marketing Manager plays a key role in developing and executing integrated marketing strategies that support customer engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Digital Marketing Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, customer-focused, and measurable. What You’ll Do Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals. Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards. Use customer and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting. Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI. Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts. Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies.
2026-04-15T00:00:00Z

Content Marketing Manager

Ann Arbor, MI
onsite
Temporary to Hire
38 - 44 USD / Hourly
We are looking for an experienced Content Marketing Manager to join our team in Ann Arbor, Michigan. This is a contract-to-permanent position that requires a strategic thinker capable of managing multiple priorities in a fast-paced environment. The ideal candidate will collaborate closely with internal teams to develop and execute comprehensive content strategies that align with business goals. Responsibilities: • Develop and implement content strategies that support integrated marketing initiatives, including PR and social media campaigns. • Collaborate closely with the social media team to create and maintain a content calendar that aligns with organizational objectives. • Oversee the creation and editing of high-quality content across various platforms, including blogs, press releases, and billboard messaging. • Manage both organic and paid social media content to maximize audience engagement and reach. • Provide strategic direction for corporate communications and ensure consistency in messaging. • Analyze content performance metrics to refine strategies and improve effectiveness. • Partner with creative teams to ensure content aligns with branding and marketing goals. • Stay informed about emerging technologies, including AI platforms, to enhance content development processes. • Coordinate with internal and external writers to ensure timely delivery of content. • Maintain a collaborative approach to work, fostering partnerships across departments.
2026-04-03T00:00:00Z

Marketing Automation

Southfield, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI. Key Responsibilities<ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul>
2026-04-22T00:00:00Z

Innovation + Insight Analyst

Brighton, MI
onsite
Permanent / Full Time
90000 - 115000 USD / Yearly
We are looking for an Innovation + Insights Analyst to play a pivotal role in delivering data-driven insights that enhance our understanding of members and markets. In this position, you will collaborate with cross-functional teams to inform strategic decisions about products, experiences, and member engagement. This role offers the opportunity to influence business strategies by transforming complex data into actionable insights. Responsibilities: • Utilize data tools such as Alteryx, Power BI, and Microsoft Excel to analyze and visualize market trends, member behavior, and competitor insights. • Act as the subject matter expert for Integrator Advance, managing data inputs, segmentation logic, and ensuring data accuracy. • Develop and maintain automated workflows and data pipelines to streamline reporting and integrate disparate data sources. • Partner with stakeholders across departments to identify key questions and provide data-driven insights for improved decision-making. • Translate complex datasets into clear, actionable summaries and visualizations tailored for non-technical audiences. • Research and recommend innovative tools, external datasets, and methodologies to enhance analytical capabilities. • Collaborate with marketing and innovation teams to define audience segments, target opportunities, and evaluate campaign performance. • Continuously analyze data to uncover unmet member needs, product gaps, and engagement opportunities. • Present insights and strategic recommendations to leadership through clear and compelling presentations.
2026-04-24T00:00:00Z

Data Security Analyst

Southfield, MI
onsite
Permanent / Full Time
65000 - 75000 USD / Yearly
Our client, a Nationwide benefits consulting organization, is seeking an IS Analyst to support and maintain their core IT infrastructure. The IS Analyst II supports and maintains IT infrastructure, ensuring systems, networks, and applications run reliably. This role serves as a key point of contact for end users and contributes to security, virtualization, and collaboration tools. Key ResponsibilitiesInfrastructure & Hardware Support<ul><li>Install and maintain desktops, servers, and network equipment</li><li>Support telephony, printers, and endpoint devices</li><li>Troubleshoot hardware and connectivity issues</li></ul>Server & Application Support<ul><li>Maintain server operating systems and applications</li><li>Manage user accounts, storage, and backups</li><li>Install, update, and troubleshoot end-user applications</li></ul>User Support<ul><li>Act as primary IT contact for assigned locations</li><li>Diagnose and resolve hardware, software, and network issues</li></ul>Security & Compliance<ul><li>Monitor systems for security risks and vulnerabilities</li><li>Assist with incident response and remediation</li><li>Support audits and ensure compliance with IT security policies</li></ul>Virtualization & Systems<ul><li>Support virtual desktops, servers, and hypervisors</li></ul>Collaboration Tools<ul><li>Implement and maintain collaboration platforms</li><li>Provide user training and documentation</li><li>Integrate tools with email, phone, and other systems</li></ul>
2026-03-26T00:00:00Z

Director of Global Digital Marketing

Farmington Hills, MI
remote
Permanent / Full Time
110000 - 120000 USD / Yearly
We are looking for a highly skilled Director of Global Digital Marketing to lead strategic initiatives across web platforms, social media channels, and digital campaigns. This role requires a dynamic leader who can align global priorities with regional execution, ensuring a cohesive and impactful digital presence. Based in Farmington Hills, Michigan, this position offers the opportunity to shape digital strategies that drive engagement and deliver measurable results. This is a remote flexible opportunity, but looking for local Michigan based Global Marketing Directors open to travel as needed. Responsibilities:• Develop and execute content strategies for websites and social media channels to ensure alignment with organizational objectives and standards.• Collaborate with senior leadership and global digital teams to prioritize initiatives and maintain consistency across platforms.• Oversee the architecture, content governance, and performance optimization of global websites and social media accounts.• Lead the creation and implementation of regional social media strategies across platforms such as LinkedIn, Instagram, and X.• Manage and guide global support staff to ensure smooth day-to-day operations and high performance.• Coordinate with web development teams to handle site enhancements, migrations, and new launches across regions.• Drive search engine optimization (SEO) efforts and manage external SEO partners to enhance regional search visibility.• Lead digital campaigns and audience acquisition through engaging web experiences and targeted social media efforts.• Monitor and evaluate digital performance metrics using tools like Google Analytics, SEMrush, and Brandwatch, delivering actionable insights to stakeholders.• Collaborate with marketing and communications teams to ensure digital efforts support overall business goals and key service lines.
2026-04-16T00:00:00Z

Financial Analyst

Toledo, OH
onsite
Permanent / Full Time
60000 - 70000 USD / Yearly
Robert Half has partnered with an industry-leading manufacturing organization as they look for an Analyst to join their team. Are you 1-3 years into your career and looking to expand your skillset with a growing company? This might be the ideal role for you! Each day, you will potentially handle/support the following: <ul><li>Daily cash flow activities, ensuring adequate liquidity for business operations.</li><li>Prepare and update short-term and long-term cash flow projections to support strategic decision-making.</li><li>Cost modeling & analysis </li><li>Developing data to support strategic planning </li><li>Initiating & developing process improvements </li></ul>Interested in learning more about this incredible growth opportunity? Apply now and let's chat!
2026-04-08T00:00:00Z