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3 results for Brand Manager in Dearborn, MI
- Brighton, MI
- onsite
- Permanent / Full Time
- 95000 - 120000 USD / Yearly
- <p>We’re partnering with a fast-growing organization in Brighton, MI looking to bring in a Product Strategy Leader to define and lead the direction of their consumer and business product portfolio. </p><p>This is a newly created, highly visible role, offering the rare opportunity to build product strategy from the ground up and play a central role in how the organization grows, innovates, and serves its customers. This role will lead the strategy, development, and evolution of consumer and business product solutions. </p><p>You’ll evaluate the current product portfolio, identify gaps and white space, and build a forward-looking roadmap that aligns with business goals and member needs. You’ll work at the intersection of product, marketing, lending, digital, analytics, and executive leadership, helping bring new ideas to life and ensuring products are impactful, competitive, and built for long-term growth. </p><p><br></p><p>Job Duties: </p><ul><li>Create and drive a comprehensive product strategy and multi-year roadmap aligned to growth priorities and customer expectations </li><li>Own the full product lifecycle — from ideation and business case through launch, optimization, and retirement </li><li>Evaluate existing financial services products and recommend improvements to strengthen competitiveness and customer experience Identify opportunities to attract new clients and deepen relationships through product innovation, bundling, and customer‑focused design </li><li>Partner cross-functionally with digital, tech, operations, compliance, marketing, and analytics to deliver seamless product experiences </li><li>Use market research, competitive insights, member behavior, and performance data to guide decisions and prioritize initiatives </li><li>Define success metrics, monitor performance, and continuously refine the product strategy </li><li>Develop products that remove friction, improve accessibility, and support long-term financial well-being</li></ul>
- 2026-10-22T00:00:00Z
- Southfield, MI
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p>We are seeking a data-driven Marketing Analyst to join our team. The Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that improve campaign performance, customer engagement, and overall business results. This role works closely with marketing, sales, and leadership teams to measure effectiveness, identify trends, and support strategic decision-making.</p><p>Key Responsibilities</p><ul><li>Analyze marketing campaign performance across digital and traditional channels, including email, social media, paid advertising, website traffic, and lead generation.</li><li>Develop and maintain reports, dashboards, and KPIs to track marketing effectiveness and ROI.</li><li>Monitor customer behavior, market trends, and competitive activity to identify opportunities for growth.</li><li>Gather, clean, and interpret data from multiple sources, including CRM systems, marketing automation platforms, web analytics tools, and databases.</li><li>Provide recommendations to optimize marketing strategies, audience targeting, and campaign performance.</li><li>Conduct ad hoc analyses and present findings to stakeholders in a clear and actionable manner.</li><li>Partner with cross-functional teams including marketing, sales, finance, and operations to support business objectives.</li><li>Measure customer acquisition, retention, engagement, and conversion metrics.</li><li>Assist with forecasting, budgeting, and marketing performance planning.</li><li>Ensure data accuracy and maintain reporting integrity across platforms.</li></ul><p>Qualifications</p><ul><li>Bachelor's degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field.</li><li>2+ years of experience in marketing analytics, business intelligence, digital marketing, or a related analytical role.</li><li>Strong analytical and problem-solving skills with the ability to translate data into business insights.</li><li>Experience with reporting and visualization tools such as Tableau, Power BI, Looker, or Google Data Studio.</li><li>Proficiency in Microsoft Excel, including pivot tables, formulas, and data analysis functions.</li><li>Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.</li><li>Familiarity with web analytics platforms, including Google Analytics.</li><li>Strong communication and presentation skills.</li><li>Ability to manage multiple projects and deadlines in a fast-paced environment.</li></ul><p>Key Performance Indicators (KPIs)</p><ul><li>Campaign ROI</li><li>Lead generation performance</li><li>Conversion rates</li><li>Cost per lead/customer acquisition cost</li><li>Website traffic and engagement metrics</li><li>Marketing-sourced pipeline and revenue</li><li>Customer retention and engagement metrics</li></ul><p><br></p>
- 2026-10-08T00:00:00Z
- Royal Oak, MI
- onsite
- Temporary / Contract
- 50 - 65 USD / Hourly
- <p>A specialized marketing and branding agency serving the automotive, mobility, industrial, and defense sectors is seeking a Senior Account Director to lead key client relationships, drive complex branding initiatives, and serve as the primary point of contact for strategic accounts globally.</p><p>This role is ideal for a senior-level account leader who can confidently engage with executive stakeholders, oversee multidisciplinary projects from concept through launch, manage internal and freelance resources, and identify opportunities to expand client partnerships. The successful candidate will play a critical role in managing a newly awarded global brand launch initiative while also assuming ownership of several existing accounts.</p><p>Key Responsibilities</p><ul><li>Serve as the primary client contact for 2-3 strategic accounts, fostering trusted relationships with executive and board-level stakeholders.</li><li>Lead day-to-day account management activities, including project oversight, client communications, status meetings, and strategic planning sessions.</li><li>Manage large-scale branding, rebranding, and go-to-market initiatives from discovery through launch.</li><li>Facilitate weekly client meetings, establish project priorities, and ensure deliverables remain on schedule and within scope.</li><li>Coordinate internal teams and external freelance partners across creative, digital marketing, content, video production, branding, research, and web-related initiatives.</li><li>Monitor project progress, identify risks, and proactively solve challenges to maintain exceptional client service.</li><li>Collaborate closely with agency leadership to reduce executive involvement in day-to-day account management while maintaining high client satisfaction.</li><li>Develop a deep understanding of each client's business, industry, and growth objectives.</li><li>Identify opportunities to expand services, increase account revenue, and strengthen long-term partnerships.</li><li>Support brand strategy, market positioning, messaging development, naming initiatives, and launch planning efforts.</li><li>Manage budgets, scopes of work, timelines, and resource allocation across multiple projects simultaneously.</li><li>Work alongside creative, strategy, and digital teams to deliver integrated marketing and branding solutions.</li></ul><p><br></p>
- 2026-10-13T00:00:00Z