<p>We are seeking a Marketing Automation Specialist to support our marketing team on a part-time contract basis (~20 hours per week). This role will focus on building, managing, and optimizing automated marketing campaigns that drive customer engagement, lead generation, and conversion.</p><p>The ideal candidate has experience working with marketing automation platforms, CRM systems, and digital marketing campaigns, and understands how to use automation to improve the customer journey and marketing performance.</p><p>Key Responsibilities</p><ul><li>Build, manage, and optimize automated marketing campaigns across email, CRM, and digital marketing platforms</li><li>Develop and maintain lead nurturing workflows and automated customer journeys</li><li>Collaborate with marketing, content, and digital teams to support campaign launches and lifecycle marketing initiatives</li><li>Segment audiences and manage contact databases to ensure targeted messaging and campaign effectiveness</li><li>Monitor campaign performance and provide reporting and insights on key marketing metrics</li><li>Implement and test A/B experiments to improve engagement and conversion rates</li><li>Ensure data accuracy and proper integration between marketing platforms and CRM systems</li></ul><p><br></p>