<p>We are seeking an experienced and strategic Marketing Manager to lead integrated marketing efforts for a diverse portfolio of programs and services. This role is ideal for a creative, data-driven marketing professional who thrives in a collaborative environment and can manage campaigns that engage multiple audience segments and support key organizational goals.</p><p><br></p><p>The Marketing Manager will provide leadership and oversight across marketing strategy, brand management, campaign execution, publications, and marketing operations. This individual will also supervise team members, support budget management, and help optimize marketing systems and processes to improve performance and conversion outcomes.</p><p><br></p><p>Key Responsibilities</p><ul><li>Plan, develop, and manage integrated marketing campaigns aligned with organizational goals and strategic priorities.</li><li>Create data-driven marketing communications plans with a strong focus on driving enrollment, engagement, and conversion.</li><li>Partner with executive leadership and cross-functional stakeholders to develop and implement marketing strategies.</li><li>Mentor and supervise a team of five Marketing and Communications Coordinators.</li><li>Evaluate and improve departmental processes to enhance communication, service, productivity, and efficiency.</li><li>Ensure consistent brand execution across paid, owned, and earned channels.</li><li>Provide campaign and brand direction to internal marketing and communications stakeholders.</li><li>Assist with management of the marketing and communications budget, with a focus on offline paid media and print collateral.</li><li>Serve as the department’s CRM and marketing automation subject matter expert, partnering with admissions and other teams to improve workflows and communications throughout the enrollment funnel.</li><li>Build, deliver, and analyze automated communications designed to improve conversion rates.</li><li>Oversee production of institutional publications, including brochures, flyers, newsletters, catalogs, schedules, and handbooks, to ensure quality and brand consistency.</li><li>Use available data and reporting tools to track progress, measure campaign performance, and maintain records and archives.</li><li>Perform other duties as assigned.</li></ul><p><br></p>
We are looking for a dedicated Associate, Global Product Management to oversee operational tools and automation solutions that enhance efficiency and reduce manual efforts within the organization. This high-impact role requires strategic thinking, collaboration with stakeholders, and the ability to deliver products that improve operational workflows and data quality. This is a long-term contract position based in Chicago, Illinois.<br><br>Responsibilities:<br>• Develop and manage a comprehensive roadmap for operational tools, workflows, and automation solutions that mitigate risks and streamline processes.<br>• Design platform strategies, including interaction patterns, automation frameworks, and system integration decisions to optimize operational efficiency.<br>• Identify opportunities to replace fragmented tools or manual processes with automated solutions, prioritizing investments based on operational impact.<br>• Define and monitor key performance indicators (KPIs) to measure adoption rates, cost savings, efficiency improvements, and stakeholder satisfaction.<br>• Maintain data quality as a core product discipline, utilizing dashboards and scoring frameworks to ensure reliable and trustworthy data.<br>• Lead the execution of site onboarding processes through the Minimum Viable Infrastructure framework, aligning cross-functional inputs to establish priorities.<br>• Collaborate with operations teams to gather requirements, validate concepts, and translate needs into actionable product specifications.<br>• Advocate for the operational perspective in product decisions, ensuring risks such as tool fragmentation are identified and mitigated early.<br>• Manage the product backlog, refining user stories with clear acceptance criteria and maintaining a pipeline of prioritized deliverables.<br>• Partner closely with the Product Manager to ensure timely delivery of solutions that align with organizational goals.