We are looking for a Marketing Analyst to support marketing automation initiatives for a healthcare organization in Golden Valley, Minnesota. This Long-term Contract position will focus on improving campaign execution, audience targeting, and performance tracking across digital channels. The role partners with marketing, technical, and business teams to turn operational needs into scalable workflows that strengthen engagement, lead management, and compliance-ready processes.<br><br>Responsibilities:<br>• Direct marketing technology initiatives by building and improving automated workflows, audience segmentation plans, and cross-channel campaigns that increase engagement and measurable performance.<br>• Partner with marketing stakeholders to develop, deploy, and evaluate campaigns using Dynamics 365 Marketing or comparable automation platforms.<br>• Facilitate user onboarding and educational sessions that help teams adopt new automation capabilities and use platform features effectively.<br>• Assess and enhance the Dynamics 365 marketing environment to better support lead generation efforts, sales alignment, and ongoing customer engagement activities.<br>• Gather business requirements from stakeholders and convert them into practical automation solutions, including lead scoring structures and journey-based campaign logic.<br>• Review nurture programs regularly and refine them based on audience behavior, channel effectiveness, and patient engagement objectives.<br>• Perform system audits and uphold data quality standards to support regulatory expectations and privacy requirements within a healthcare setting.<br>• Coordinate with technical teams on integrations connecting CRM, marketing systems, and compliance-related tools to improve operational efficiency.<br>• Contribute to the expansion of digital marketing processes and technologies that support continued commercial growth.
We are looking for a Paid Social Media Specialist to lead high-impact social advertising initiatives in Minneapolis, Minnesota. This role focuses on building and refining campaigns across major platforms while turning performance data into practical recommendations. You will work closely with internal partners to connect paid media efforts with creator, influencer, and content strategies, while helping identify new opportunities in the evolving social landscape.<br><br>Responsibilities:<br>• Lead the planning, launch, and ongoing management of paid social programs across platforms such as Meta, TikTok, Pinterest, LinkedIn, and Snapchat.<br>• Develop media approaches that define audience targeting, spending distribution, campaign timing, experimentation plans, and measurement methods.<br>• Monitor campaign pacing, spending levels, and audience response each day, making timely optimizations to improve efficiency and results.<br>• Review performance data to identify meaningful trends, uncover opportunities, and recommend adjustments that strengthen future outcomes.<br>• Prepare clear performance updates and insight-driven summaries for both internal stakeholders and client-facing communications.<br>• Support paid amplification efforts tied to influencer, creator, and affiliate partnerships to expand campaign reach and effectiveness.<br>• Manage creator content whitelisting on key platforms, including Meta and TikTok, to improve distribution and engagement.<br>• Collaborate with cross-functional teams to align paid media activity with content development, creative direction, and influencer initiatives.<br>• Evaluate emerging ad products, beta features, policy updates, and platform changes to keep campaigns current and competitive.<br>• Contribute strategic perspective on the future of paid social, influencer marketing, and creator-led media opportunities.