<p>Robert Half has a client seeking an experienced Digital Marketing / Paid Media Specialist for an ongoing part-time freelance engagement. This individual will be responsible for the hands-on management, optimization, testing, and reporting of paid digital campaigns. Working onsite in Plymouth Meeting, PA is required.</p><p> </p><p>The ideal candidate has strong recent experience directly managing Google Ads, paid search, and Performance Max campaigns with meaningful advertising budgets. Paid search expertise is the highest priority, with additional experience across Meta and LinkedIn strongly preferred.</p><p> </p><p>This person must be comfortable working directly within advertising platforms rather than operating solely from a strategy or account-management perspective.</p><p> </p><p>Responsibilities will include monitoring campaign performance, making day-to-day optimizations, developing testing plans, analyzing results, and translating campaign data into actionable insights and recommendations.</p><p>Experience with Looker Studio is preferred, along with strong reporting and analytical capabilities.</p><p> </p>
We are seeking a results-driven Digital Marketing Manager to lead online marketing strategy and enhance the customer journey for a growing, multi-location consumer-focused organization. This role blends strategic planning with hands-on execution, with a strong emphasis on driving measurable growth across digital channels, improving website performance, and increasing lead conversion. The ideal candidate will collaborate closely with internal stakeholders and external partners to align marketing initiatives with broader business objectives and elevate the overall customer experience. <br> Key Responsibilities Develop and execute integrated digital marketing strategies across paid media, online marketplaces, and internal campaigns to drive traffic and experience in leads Manage relationships with external agencies and vendors, ensuring strong performance, accountability, and alignment with goals Optimize website performance and user experience, improving conversion rates across key pages and digital touchpoints Support initiatives that enhance the online-to-offline customer journey, increasing engagement and conversion opportunities Analyze campaign and channel performance data to identify trends, measure ROI, and continuously improve outcomes Establish KPIs and reporting frameworks to guide budget allocation and strategic decision-making Lead and develop a small team, fostering a culture of accountability, collaboration, and execution excellence Partner with senior leadership to align marketing strategies with sales goals, product priorities, and operational needs Stay current on emerging tools, platforms, and market trends to enhance marketing effectiveness and reach
We are looking for a Programmatic Strategist to lead audience-first media planning and campaign execution for digital advertising initiatives in New York, New York. This hybrid role is ideal for someone who can translate business goals into data-informed programmatic strategies, optimize performance across DSP environments, and collaborate effectively with internal and external partners. The position offers the opportunity to shape campaign direction, uncover growth opportunities, and drive measurable outcomes through smart media investment decisions.<br><br>Responsibilities:<br>• Develop end-to-end programmatic media strategies aligned with campaign objectives, target audiences, and performance goals.<br>• Manage campaign activation, pacing, and optimization across DSP platforms, with a strong emphasis on The Trade Desk.<br>• Analyze delivery, engagement, and conversion trends to refine bidding, targeting, inventory selection, and budget allocation.<br>• Partner with cross-functional stakeholders to build media recommendations, present insights, and support strategic decision-making.<br>• Monitor campaign health proactively and implement adjustments that improve efficiency, scale, and return on ad spend.<br>• Evaluate audience, contextual, and inventory opportunities to strengthen media performance and expand reach.<br>• Prepare clear performance updates and post-campaign recaps that highlight learnings, results, and next-step recommendations.
<p>We have a client seeking a Graphic Designer to support a variety of print and digital communications projects. This is a part-time opportunity that requires working onsite in Allentown, PA. This person will work within established brand guidelines to refresh existing materials and create polished, cohesive new collateral.</p><p> </p><p>Responsibilities include designing and updating flyers, brochures, handouts, annual reports, calendars, and other community-facing materials; refreshing older assets to align with current brand standards; and supporting larger document and layout projects.</p><p> </p><p>The ideal candidate has professional graphic or production design experience, strong layout and typography skills, experience working within established brand guidelines, and a portfolio demonstrating print and digital design work. Education, nonprofit, agency, or community-focused experience is a plus.</p>
We are looking for an Email Marketing Specialist to support the planning, execution, and optimization of email initiatives for a team based in Fort Washington, Pennsylvania. This Long-term Contract position is ideal for someone who combines strong project coordination skills with hands-on email production expertise, ensuring campaigns are delivered accurately, on time, and in alignment with brand standards. The role will work closely with marketing and creative partners to manage campaign schedules, review content, and turn performance data into actionable recommendations.<br><br>Responsibilities:<br>• Coordinate the end-to-end delivery of email marketing campaigns, from intake and scheduling through final deployment.<br>• Build and format email assets using HTML and CSS while maintaining visual consistency and quality standards.<br>• Partner with marketing, operations, and creative teams to organize campaign plans and keep projects moving according to deadlines.<br>• Review campaign content carefully to verify accuracy, proofread messaging, and incorporate requested updates before launch.<br>• Monitor campaign timelines and resolve production issues that could affect delivery or performance.<br>• Track reporting metrics and analyze campaign results to uncover insights that support stronger engagement and lead generation efforts.<br>• Maintain campaign records and support database-related activities that improve audience targeting and execution efficiency.<br>• Help manage revisions and approvals to ensure each campaign reflects brand guidelines and business objectives.
We are looking for an Email Marketing Specialist to support high-impact digital marketing initiatives. This long-term contract position is ideal for someone who can coordinate campaign execution, maintain strong quality standards, and turn performance data into actionable recommendations. The role will partner with creative and marketing teams to deliver effective email communications that strengthen brand visibility and support lead generation goals.<br><br>Responsibilities:<br>• Plan, build, and launch email marketing campaigns that align with broader promotional objectives and audience engagement strategies.<br>• Coordinate timelines, schedules, and campaign deliverables to keep projects moving efficiently across marketing and operational teams.<br>• Review email content, layouts, and links to confirm accuracy, brand alignment, and readiness before deployment.<br>• Work closely with creative partners to incorporate revisions, maintain visual consistency, and deliver effective customer-facing communications.<br>• Monitor campaign results and prepare reports that highlight performance trends, audience insights, and opportunities for improvement.<br>• Support lead generation efforts by organizing targeted email initiatives designed to increase response and engagement.<br>• Troubleshoot campaign issues, resolve deployment challenges, and help maintain smooth execution throughout the production cycle.<br>• Contribute to database-related marketing activities that improve audience segmentation, campaign planning, and communication effectiveness.
We are looking for a creative and strategic Content Creator to join our team on a contract basis. This role supports marketing efforts within the transport industry by developing compelling content that strengthens brand presence and connects with target audiences. The ideal candidate combines strong storytelling ability with practical execution, using insights and performance data to shape content that drives engagement and business growth.<br><br>Responsibilities:<br>• Build and carry out a content plan that supports marketing objectives, brand visibility, and lead generation efforts.<br>• Produce high-quality written and visual materials such as articles, blog features, graphics, videos, and other digital assets for multiple campaigns.<br>• Tailor messaging for different audience groups by applying customer insights and market understanding to improve relevance and impact.<br>• Improve content discoverability by applying search optimization best practices to digital publications and campaign materials.<br>• Organize and manage an editorial schedule to keep production on track and maintain a steady publishing cadence.<br>• Review engagement and performance metrics to identify opportunities, adjust content direction, and improve results over time.<br>• Partner with marketing leadership to ensure content aligns with social media activity, campaign priorities, and overall brand messaging.<br>• Uphold a consistent voice and visual identity across all materials while reflecting the company’s values and positioning.<br>• Stay informed on emerging trends, tools, and effective approaches in content marketing to bring fresh ideas into the work.
<p>We are looking for an innovative Content Creator to join our client near Ambler, PA. The ideal candidate will excel in creating engaging digital content across multiple platforms, including social media, and will have a strong background in photography and videography. This role offers an exciting opportunity to shape the brand's online presence and connect with audiences in meaningful ways. <strong>Automotive industry experience is required.</strong></p><p><br></p><p>Responsibilities:</p><p>• Plan, write, and produce standout content including blogs, video, product features, infographics, and more.</p><p>• Develop and execute creative content strategies tailored to various social media platforms, including TikTok, Facebook, and Instagram.</p><p>• Produce high-quality photos and videos that align with the brand's voice and aesthetic.</p><p>• Manage social media accounts by posting content, engaging with followers, and monitoring performance metrics.</p><p>• Collaborate with marketing and design teams to ensure cohesive messaging across all campaigns.</p><p>• Stay updated on industry trends and emerging technologies to enhance content creation and delivery.</p><p>• Plan and execute video shoots, including filming, and editing.</p><p>• Optimize content for web and social media to maximize reach and engagement.</p><p>• Analyze audience engagement data to refine strategies and improve content performance.</p><p>• Coordinate with external vendors or freelancers when necessary to meet project goals.</p><p>• Ensure all content adheres to brand guidelines and maintains consistency.</p><p>• Use data, SEO best practices, and creativity to develop content that attracts and converts.</p><p><br></p>
<p>We have a client seeking a Video Content Producer to create polished video content supporting district communications, leadership initiatives, events, and community engagement. This is a long-term consulting opportunity that requires working onsite in Allentown, PA 5x a week. </p><p> </p><p>This person will film and edit content across schools and district locations, producing event recaps, leadership videos, promotional content, and other professional communications pieces. Responsibilities include shooting footage, editing, adding graphics, titles, music, and audio, and collaborating with the Communications team to turn scripts and ideas into finished video content.</p><p> </p><p>The ideal candidate has professional videography, video production, or content creation experience, strong editing and post-production skills, and a portfolio demonstrating polished video work. Basic AV knowledge, including presentations, embedded video, microphones, and sound troubleshooting, is helpful but is not the primary focus of the role.</p><p> </p><p>Education, nonprofit, agency, government, or community-focused experience is a plus.</p>