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4 results for Paid Media Specialist in Atlanta, GA

Director of Social & Paid Media (Part-Time / Fractional)

Atlanta, GA
onsite
Temporary / Contract
0 - 0 USD / Yearly
Director of Social & Paid Media (Part-Time / Fractional)Location: Atlanta, GA (Hybrid - 1 day/week in-office)Role Type: ContractDuration: Mid-June 2026 – January 1, 2027Commitment: 15–25 hours per week Position OverviewWe are seeking a strategic and hands-on Director of Social & Paid Media to provide interim leadership for our social and influencer team. This role oversees strategy, paid social execution (primarily Meta and TikTok), and influencer marketing programs across a diverse portfolio of national and franchise brands. The ideal candidate is a "player-coach" who can manage a team and maintain high-level client relationships while ensuring tactical execution remains flawless. Key Responsibilities<ul><li>Team Leadership: Manage and direct the social media and influencer team, setting weekly priorities, workflows, and deliverables while maintaining quality control.</li><li>Paid Social Oversight: Oversee the planning, execution, and optimization of Meta boosting campaigns; monitor performance metrics (CPM, CPC, ROI) and manage budget allocations.</li><li>Influencer Management: Guide influencer campaign planning, creator selection, and negotiations, ensuring all partnerships meet brand standards.</li><li>Strategic Client Lead: Serve as the senior point of contact for key accounts, participating in client calls and translating high-level goals into actionable social strategies.</li><li>Optimization: Refine KPIs, reporting frameworks, and internal workflows to improve execution and identify opportunities to scale successful campaigns.</li></ul>
2026-04-23T00:00:00Z

PR Specialist

Atlanta, GA
onsite
Permanent / Full Time
60000 - 70000 USD / Yearly
We are looking for a PR Specialist to lead local public relations initiatives for consumer-facing restaurant and retail brands in Atlanta, Georgia. This position plays a central role in shaping market visibility through thoughtful campaign planning, media engagement, and launch support for key brand moments. The ideal candidate brings strong regional media knowledge, excellent communication skills, and the ability to manage multiple projects in a fast-moving environment. Responsibilities: • Create and carry out localized public relations plans that support seasonal promotions, major marketing initiatives, holiday activations, and new location launches. • Coordinate campaign schedules, organize outreach efforts, and support on-the-ground event logistics to ensure timely execution. • Work closely with marketing teams, operational partners, and store-level leadership to align public relations activity with broader business goals. • Monitor market trends and audience interests to strengthen campaign relevance and improve visibility in the Atlanta area. • Cultivate and maintain productive relationships with local and regional media contacts to expand press opportunities. • Prepare press materials such as news releases, media alerts, and supporting campaign communications tailored to each initiative. • Serve as a point of coordination for interview requests, incoming media questions, and earned media opportunities. • Measure publicity results using industry platforms and reporting tools, then translate findings into recommendations for future campaigns.
2026-05-01T00:00:00Z

Marketing Automation Manager

Alpharetta, GA
onsite
Permanent / Full Time
100000 - 125000 USD / Yearly
We are looking for a Marketing Automation Manager to lead the strategy and execution of scalable, data-driven campaign programs in Alpharetta, Georgia. This role combines technical platform expertise with a strong understanding of customer journeys, lead management, and performance analysis to improve marketing effectiveness. You will work across marketing, sales operations, content, and analytics to build efficient automation processes and turn campaign data into meaningful business insights. Responsibilities: • Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo. • Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow. • Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance. • Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes. • Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals. • Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health. • Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities. • Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement. • Provide direction and support to less experienced team members involved in marketing operations or campaign automation work.
2026-05-01T00:00:00Z

Lifecycle Marketing Specialist (Contract)

Atlanta, GA
onsite
Temporary / Contract
0 - 0 USD / Yearly
Lifecycle Marketing Specialist (Contract) - MUST HAVE MARKETO -Location: Hybrid (Atlanta, GA | Miami, FL | Austin, TX)Duration: 9 MonthsCommitment: Full-time hours (approx. 40 hours/week) Position OverviewWe are seeking an execution-focused Lifecycle Marketing Specialist to join our team for a 9-month contract engagement. In this role, you will act as an embedded extension of the Lifecycle Marketing team, focusing on building automated nurture programs, scaling our communications infrastructure, and improving execution velocity across our marketing technology stack.The ideal candidate is a Marketo expert who balances technical precision with the ability to navigate complex, cross-functional environments. Key Responsibilities<ul><li>Lifecycle Automation: Build, test, and deploy end-to-end customer journey programs and nurture streams.</li><li>Trust Communications: Establish and manage the infrastructure for critical customer trust communications.</li><li>Segmentation & Data: Implement an improved segmentation framework tied to product and account data to reduce manual list-building.</li><li>Omnichannel Execution: Coordinate cohesive email and in-app messaging programs (via Pendo) to ensure a seamless customer experience.</li><li>Process Standardization: Develop and document standardized Marketo templates and lifecycle processes to ensure long-term sustainability.</li><li>Optimization: Monitor performance metrics and provide regular recommendations for campaign and journey improvements.</li></ul>
2026-04-23T00:00:00Z