<p>We are seeking an experienced and results-driven <strong>Product Marketing Manager</strong> to lead the creation and execution of brand strategies that fuel growth and deepen customer engagement. In this role, you will shape compelling product messaging, manage marketing assets, and leverage market insights to strengthen competitive positioning. This is a highly collaborative role with opportunities to influence cross-functional initiatives, enhance marketing performance, and drive the brand’s long-term success.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute go-to-market (GTM) strategies for new product launches and feature releases.</li><li>Craft clear, differentiated messaging and positioning that communicates product value and drives market demand.</li><li>Partner with product management to understand the roadmap, gather customer insights, and influence product direction.</li><li>Enable sales teams with effective tools, presentations, and competitive intelligence to support successful selling.</li><li>Collaborate with demand generation, brand, and digital teams to create targeted campaigns that drive awareness and adoption.</li><li>Conduct market research and competitor analysis to identify opportunities and refine strategic direction.</li><li>Analyze product performance, customer engagement, and market feedback to optimize marketing strategies and inform future decisions.</li><li>Serve as a key storyteller—turning data, insights, and customer success stories into compelling narratives across marketing channels.</li></ul><p><br></p>
We are looking for an experienced Marketing Content Manager to lead the development and execution of dynamic content strategies that drive brand engagement and business growth. This role requires a creative and analytical thinker who can manage a team, optimize content performance, and align marketing efforts with organizational objectives. If you thrive in a fast-paced environment and enjoy creating impactful content, this position is ideal for you.<br><br>Responsibilities:<br>• Develop and implement strategic content marketing plans that align with overall business goals and objectives.<br>• Oversee the creation and management of high-quality content across multiple formats while maintaining brand consistency.<br>• Lead and mentor a team of content creators, ensuring timely and cohesive project delivery.<br>• Collaborate cross-functionally with design, product, and marketing teams to streamline processes and enhance content output.<br>• Analyze key performance metrics to optimize content strategies and improve engagement and ROI.<br>• Manage and enhance on-page SEO strategies to boost organic traffic and search engine visibility.<br>• Conduct audience research and competitive analysis to inform content decisions and improve targeting.<br>• Utilize analytics tools to generate reports and provide actionable insights for continuous improvement.<br>• Identify opportunities for process optimization and implement changes to improve efficiency.
We are looking for a skilled Product Analyst to join our team in Atlanta, Georgia. The ideal candidate will play a key role in bridging the gap between business needs and technical solutions, ensuring the effective implementation of promotional strategies and system enhancements. This role offers the opportunity to work closely with stakeholders, analyze data, and drive impactful decisions.<br><br>Responsibilities:<br>• Collaborate with business stakeholders to convert promotion planning needs into actionable system features and workflows.<br>• Evaluate promotional and optimization data to uncover trends, insights, and opportunities for better decision-making.<br>• Propose and implement process improvements to streamline and standardize trade promotion operations.<br>• Create detailed documentation to validate new business requirements and ensure clear communication across teams.<br>• Support testing, deployment, and training activities to facilitate successful adoption of new solutions.<br>• Advocate for change by guiding teams through the adoption of innovative tools, processes, and methodologies.
<p>As a Product Marketing Manager, you will drive brand strategy, strengthen end-user engagement, and develop compelling product messaging aligned with overall business objectives. In this role, you’ll collaborate cross-functionally, manage content for retail and in-store initiatives, oversee packaging development, and support competitive market positioning to enhance brand visibility and customer experience.</p><p><br></p><ul><li>Develop end-user demand by shaping long-term brand strategies and executing integrated marketing plans.</li><li>Maintain brand standards and ensure consistency across all communication channels.</li><li>Lead product packaging initiatives, establishing clear communication hierarchy and partnering with design teams for visual execution.</li><li>Craft differentiated product messaging that elevates market presence and drives engagement.</li><li>Produce content for in-store activations, including videos, merchandisers, and point-of-purchase materials.</li><li>Oversee creation and distribution of product launch materials, coordinating with print and fulfillment partners.</li><li>Manage sales collateral inventory and recommend updates or new materials as needed.</li><li>Serve as a market intelligence resource, analyzing consumer purchasing behavior and key buying criteria.</li><li>Monitor the competitive landscape and assess shifts in industry positioning.</li><li>Evaluate the effectiveness of marketing initiatives and recommend improvements based on performance insights.</li><li>Manage updates and functionality enhancements for brand websites in partnership with external vendors.</li><li>Perform additional responsibilities to support brand positioning and product engagement initiatives.</li></ul><p><br></p><p><br></p>
