<p>The Event Planner will oversee the coordination and execution of a variety of client and internal events, including:</p><ul><li>Managing client office visits for TV, radio, and VIP guests</li><li>Planning and executing internal training events (30–60 attendees; approximately six per year)</li><li>Tracking and reconciling event expenses while maintaining accurate records</li><li>Building and managing event registrations and workflows in Cvent</li><li>Providing general event support as needed</li></ul><p>The ideal candidate is professional, highly communicative, and thrives in a collaborative environment. They are self-driven, able to work independently, prioritize effectively, and proactively engage team members to meet deadlines.</p><p><br></p>
<p>Demand Generation & ABM Coordinator (Contract)</p><p><strong>Contract Duration:</strong> March - July</p><p><strong>Reports to:</strong> ABM Contractor / Global Campaigns Lead</p><p>Role Overview</p><p><br></p><p>We are seeking a proactive, execution-oriented <strong>Demand Generation & ABM Coordinator</strong> to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision.</p><p><br></p><p>While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.</p><p>Key Responsibilities</p><ul><li><strong>Campaign Deployment:</strong> Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts.</li><li><strong>MarTech Orchestration:</strong> Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations.</li><li><strong>Account-Based Logistics:</strong> Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered.</li><li><strong>Data Management:</strong> Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action.</li><li><strong>Sales Enablement:</strong> Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach.</li><li><strong>Performance Tracking:</strong> Assist in pulling data for weekly reports to show how target accounts are engaging with our content.</li></ul><p>Required Qualifications</p><ul><li><strong>1–2 years of experience</strong> in B2B Demand Generation, Marketing Operations, or Digital Marketing.</li><li><strong>Hands-on Tool Experience:</strong> You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce).</li><li><strong>Process-Driven:</strong> You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch.</li><li><strong>Collaborative Spirit:</strong> You can work cross-functionally with Content, Design, and Sales to get things across the finish line.</li><li><strong>Fast Learner:</strong> You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting.</li></ul><p><br></p>
We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies aligned with organizational objectives.<br>• Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics.<br>• Manage the marketing budget, ensuring effective allocation of resources to various initiatives.<br>• Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation.<br>• Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans.<br>• Research market trends, customer preferences, and competitor activities to inform marketing plans.<br>• Recommend operational and service changes based on market insights and analysis.<br>• Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans.<br>• Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts.<br>• Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement.
