We are looking for an experienced Event Manager to lead demand generation and attendee acquisition for a portfolio of continuing education-eligible events in Georgia. This role is focused on building the marketing strategy that drives relevant decision-makers to attend introductory programs, client engagement events, specialty sessions, and large-scale conferences. The ideal candidate brings a strong direct-response mindset, excels at managing performance against attendance goals, and collaborates effectively with internal teams and external partners to deliver measurable results.<br><br>Responsibilities:<br>• Create and oversee the yearly event marketing roadmap, including campaign timing, promotional strategy, and budget management across multiple event types.<br>• Define target audiences and develop segmentation and list strategies for prospects, active clients, members, and former participants to improve outreach effectiveness.<br>• Manage the full webinar-to-registration journey, from shaping topics and promotions to increasing conversions into paid event attendance.<br>• Lead attendee generation efforts for partner-led and joint promotional events by coordinating shared campaigns, aligning outreach plans, and driving registration targets.<br>• Develop and optimize registration experiences, including pricing structures, deposit options, deadlines, and other conversion-focused mechanics.<br>• Build communication workflows that increase attendance, including reminder campaigns, confirmation touchpoints, and pre-event messaging that prepares registrants to participate.<br>• Monitor registration performance against established milestones, identify pacing risks early, and recommend corrective actions to improve event fill rates.<br>• Establish clear event marketing measurement standards, maintain reliable reporting baselines, and track return on investment across campaigns and channels.<br>• Partner with creative, paid media, member marketing, and strategic alliance teams by setting campaign direction, developing briefs, and ensuring execution meets performance goals.
<p>Robert Half Marketing and Creative has an immediate need for a fulltime contractor for a Production Manager job with our client. This person will sit onsite fulltime in Atlanta. </p><p> </p><p>· Lead production and management of marketing collateral. Provide print procurement and coordination of all marketing collateral projects to include setting timelines, defining accurate estimate specifications, supplier negotiations, fulfillment and logistic distribution.</p><p>· Gather print requirements and data files for current and anticipated projects. Consult with the team regarding the print manufacturing process and the various requirements needed to efficiently (cost and time) produce print and print related collateral.</p><p>· Provide recommendations to process improvements to bolster improved quality, increased productivity and lower operating costs.</p><p><br></p>
<p>Robert Half Marketing and Creative has an immediate need for a fulltime contractor for a Production Manager job with our client. This person will sit onsite fulltime in Atlanta. </p><p> </p><p>· Lead production and management of marketing collateral. Provide print procurement and coordination of all marketing collateral projects to include setting timelines, defining accurate estimate specifications, supplier negotiations, fulfillment and logistic distribution.</p><p>· Gather print requirements and data files for current and anticipated projects. Consult with the team regarding the print manufacturing process and the various requirements needed to efficiently (cost and time) produce print and print related collateral.</p><p>· Provide recommendations to process improvements to bolster improved quality, increased productivity and lower operating costs.</p><p><br></p>
<p>Job Title: Conversation Designer (Contract)</p><p><strong>Locations (Hybrid):</strong> Atlanta, GA | Nashville, TN <em>(Must reside near and be able to work 1 day/week in-office in either Atlanta or Nashville)</em></p><p><strong>Duration:</strong> 4–6 Week Project (Potential for extension based on project scope and needs)</p><p><strong>Weekly Hours:</strong> 30 Hours / Week to start</p><p><strong>Employment Type:</strong> Contract / Freelance</p><p><br></p><p>About the Role</p><p>We are seeking a talented, detail-oriented <strong>Conversation Designer</strong> to join our team for a 4 to 6-week project sprint with potential for extension. In this role, you will be responsible for crafting natural, engaging, and efficient conversational flows for AI-driven assistants, chatbots, and interactive voice/text experiences.</p><p><br></p><p>Working closely with product managers, UX designers, and AI engineers, you will bridge human language with technical systems—turning complex user intents into clear, helpful, and brand-aligned dialogue flows.</p><p><br></p><p>Key Responsibilities</p><ul><li><strong>Conversational Flow & Dialogue Design:</strong> Craft end-to-end conversation flows, turn-by-turn dialogues, user journeys, and fallback scenarios for AI chatbots, virtual assistants, or interactive voice systems.</li><li><strong>Intent Mapping & System Logic:</strong> Collaborate with engineering teams to define user intents, entities, sample utterances, prompt logic, and repair strategies to handle ambiguous or out-of-scope inputs gracefully.</li><li><strong>Persona & Voice Guidelines:</strong> Develop and maintain consistent voice, tone, and personality guidelines across all conversational touchpoints to reflect brand identity.</li><li><strong>Prototyping & Testing:</strong> Build sample scripts, interactive prototypes, and wireframes to simulate conversation flows and conduct user testing/review sessions.</li><li><strong>Optimization & Analysis:</strong> Review conversation logs, analytics, and drop-off points during project sprints to rapidly iterate and improve response accuracy and resolution rates.</li></ul><p><br></p>