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4 results for Marketing Analytics Manager in Ann Arbor, MI

Marketing Data Analyst

Troy, MI
onsite
Permanent / Full Time
70000 - 95000 USD / Yearly
We are looking for a Marketing Data Analyst to turn marketing and customer data into clear insights that strengthen campaign strategy and business decisions for a financial services organization in Troy, Michigan. This role combines reporting, audience analysis, market research, and cross-functional collaboration to improve marketing performance across multiple channels. The ideal candidate brings strong analytical ability, experience working with CRM or marketing data platforms, and a practical understanding of how data can support member-focused growth. Responsibilities: • Serve as the internal expert on the CRM marketing data platform and related tools, helping the team maximize system capabilities and maintain reliable data usage practices. • Create, run, and verify database queries while routinely reviewing data quality to support accurate reporting and dependable campaign execution. • Combine internal financial services information with external and industry data sources to enrich analysis and strengthen marketing initiatives. • Produce recurring reports and dashboards that track campaign outcomes, brand indicators, referral activity, and performance across paid, earned, and owned channels. • Partner with campaign owners and business stakeholders to interpret results, identify trends, and recommend adjustments that improve marketing effectiveness. • Conduct primary and secondary research to support decisions related to brand positioning, product and service opportunities, pricing considerations, and member engagement strategies. • Build audience segments using first-party and third-party data, applying analytical methods to refine targeting for prospecting, onboarding, re-engagement, and automated marketing journeys. • Work with vendors, IT, and internal teams to gather insights, support testing strategies, monitor lead progression from initial response through conversion, and fulfill specialized reporting or research requests.
2026-06-30T00:00:00Z

Senior Marketing Manager

Livonia, MI
onsite
Permanent / Full Time
100000 - 110000 USD / Yearly
We’re partnering with an industry leading building-materials client looking to bring on a Marketing Leader focused on a high-growth, contractor-facing channel across a multi-location distribution network.This is a hands-on, high-impact role where you’ll own marketing strategy and execution for a nationwide contractor distribution channel—driving engagement with contractors, installers, and trade professionals across 50+ locations nationwide. Job Duties:<ul><li>Lead marketing strategy and execution for a contractor pro services channel</li><li>Drive local and national marketing campaigns that increase traffic, awareness, and sales across branch locations</li><li>Plan and execute events and trade shows (regional + national)</li><li>Support local branch marketing activations and sales promotions</li><li>Create and manage social media and digital campaigns targeting contractors</li><li>Develop email marketing and HubSpot CRM campaigns</li><li>Design in-store signage, marketing, and promotional materials using Canva</li><li>Partner with sales, product, and supplier teams to launch and promote product lines</li><li>Manage vendor relationships and co-marketing initiatives</li><li>Oversee content creation and execution across internal and external teams</li><li>Track and optimize campaign performance</li></ul>Why This Opportunity Stands Out<ul><li>Work for an industry leading company, with the most uniqueness, resources, and scale of all other competitors in this space</li><li>Highly visible role working directly with sales, product, and leadership teams</li><li>Blend of field marketing, events, digital, and channel strategy</li><li>Opportunity to shape and grow a rapidly evolving business segment</li><li>Flexible location: Michigan or California (relocation support available)</li><li>Clear path for growth as the function continues to expand</li></ul>
2026-06-29T00:00:00Z

Financial Planning & Analysis Manager

Plymouth, MI
onsite
Permanent / Full Time
150000 - 170000 USD / Yearly
We are looking for an experienced Financial Planning & Analysis Manager to lead strategic budgeting, forecasting, and performance analysis for the organization in Plymouth, Michigan. This role will partner closely with business leaders to translate financial data into actionable insights, support decision-making, and strengthen long-term planning. The ideal candidate brings deep expertise in financial modeling, corporate planning, and analytical tools, along with the ability to guide complex initiatives such as business evaluations and transaction-related analysis. Responsibilities: • Lead the annual budget process, recurring forecasts, and long-range planning activities to support company objectives. • Build and refine financial models that evaluate performance trends, business scenarios, and strategic opportunities. • Analyze operating results and key financial metrics, then present clear recommendations to senior leadership. • Partner with cross-functional teams to develop corporate planning assumptions and align financial targets with business priorities. • Manage reporting and planning workflows within Adaptive Insights to improve accuracy, visibility, and efficiency. • Support mergers, acquisitions, and other strategic initiatives through financial analysis, valuation input, and scenario assessment. • Prepare executive-level reporting packages that explain variances, risks, and opportunities across the business. • Identify process improvements within FP&A operations and implement more effective planning and analysis practices.
2026-06-23T00:00:00Z

Product Manager

Brighton, MI
onsite
Permanent / Full Time
95000 - 120000 USD / Yearly
We’re partnering with a fast-growing financial services organization in Brighton, MI looking to permanent a Product Strategy Leader to define and lead the direction of their consumer and business product portfolio. This is a newly created, highly visible role, offering the rare opportunity to build product strategy from the ground up and play a central role in how the organization grows, innovates, and serves its customers. This role will lead the strategy, development, and evolution of consumer and business financial product solutions. You’ll evaluate the current product portfolio, identify gaps and white space, and build a forward-looking roadmap that aligns with business goals and member needs. You’ll work at the intersection of product, marketing, lending, digital, analytics, and executive leadership, helping bring new ideas to life and ensuring products are impactful, competitive, and built for long-term growth. Job Duties: Create and drive a comprehensive product strategy and multi-year roadmap aligned to growth priorities and customer expectations Own the full product lifecycle — from ideation and business case through launch, optimization, and retirement Evaluate existing financial services products and recommend improvements to strengthen competitiveness and customer experience Identify opportunities to attract new clients and deepen relationships through product innovation, bundling, and customer‑focused design Partner cross-functionally with digital, tech, operations, compliance, marketing, and analytics to deliver seamless product experiences Use market research, competitive insights, member behavior, and performance data to guide decisions and prioritize initiatives Define success metrics, monitor performance, and continuously refine the product strategy Develop products that remove friction, improve accessibility, and support long-term financial well-being
2026-06-30T00:00:00Z