<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
We are looking for a skilled Business Analyst to join our team in Toledo, Ohio, on a long-term contract basis. This role is centered around supporting reporting and analytics within an S/4HANA environment for utility operations. The successful candidate will collaborate with stakeholders, vendors, and technical teams to define requirements and develop unified analytical reporting solutions.<br><br>Responsibilities:<br>• Lead the collection and documentation of reporting and analytics requirements across utility-focused S/4HANA modules.<br>• Analyze and map data inputs from various systems, including CityWorks and utility platforms, to support meter-to-cash processes.<br>• Collaborate with vendors and internal teams to define functional requirements for a new reporting architecture.<br>• Facilitate communication between business stakeholders, IT teams, and external consultants to ensure project alignment.<br>• Develop project plans, prioritize tasks, and track progress to achieve reporting goals.<br>• Perform data validation and basic queries within the S/4HANA system to support reporting needs.<br>• Ensure reporting solutions align with operational objectives and improve utility processes.<br>• Document existing meter-to-cash workflows, including consumption data, work orders, and billing systems.<br>• Support the integration of disparate data systems into a cohesive reporting framework.<br>• Act as a liaison to bridge gaps between technical and business teams.
We are looking for an experienced Business Analyst to join our team in Southfield, Michigan. This contract position offers an excellent opportunity to leverage your analytical expertise in a manufacturing environment while supporting pricing strategies and cost analysis. The ideal candidate will bring a strong understanding of cost structures, data analysis, and pricing methodologies to drive impactful business decisions.<br><br>Responsibilities:<br>• Analyze the effects of inflation on manufacturing costs and pricing structures to identify trends and opportunities.<br>• Collaborate with procurement teams to assess cost drivers such as minimum wage increases and material expenses.<br>• Collect, structure, and evaluate data from hundreds of customers to align bills of materials with pricing models.<br>• Estimate the financial impact of inflation on purchased components for individual customer accounts.<br>• Quantify and document inflation recovery potential to support the commercial team in updating pricing strategies.<br>• Develop and validate price lists using Excel, ensuring accuracy and usability for sales and commercial teams.<br>• Create transparent cost recovery methodologies to ensure fair pricing adjustments for customers.<br>• Regularly review bills of materials and cost structures to ensure alignment with changing input factors, such as labor and materials.<br>• Analyze foreign exchange fluctuations and their influence on material and labor costs.<br>• Utilize advanced Excel skills to build pricing models, automate data analysis, and synthesize complex datasets.