We are looking for a Marketing Automation Manager to lead the strategy and execution of scalable, data-driven campaign programs in Alpharetta, Georgia. This role combines technical platform expertise with a strong understanding of customer journeys, lead management, and performance analysis to improve marketing effectiveness. You will work across marketing, sales operations, content, and analytics to build efficient automation processes and turn campaign data into meaningful business insights.<br><br>Responsibilities:<br>• Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo.<br>• Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow.<br>• Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance.<br>• Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes.<br>• Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals.<br>• Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health.<br>• Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities.<br>• Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement.<br>• Provide direction and support to less experienced team members involved in marketing operations or campaign automation work.
We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies aligned with organizational objectives.<br>• Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics.<br>• Manage the marketing budget, ensuring effective allocation of resources to various initiatives.<br>• Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation.<br>• Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans.<br>• Research market trends, customer preferences, and competitor activities to inform marketing plans.<br>• Recommend operational and service changes based on market insights and analysis.<br>• Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans.<br>• Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts.<br>• Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement.
<p>We are looking for a highly organized Marketing Communications Coordinator to support brand visibility and marketing performance for a CPG organization in Atlanta, Georgia. This Long-term Contract opportunity is ideal for a detail-focused candidate who can balance analytics, content coordination, and cross-functional marketing support in a fast-moving environment. The role will help track campaign effectiveness, monitor brand presence across channels, and contribute to communication efforts that strengthen audience engagement.</p><p><br></p><p>Responsibilities:</p><p>• Manage and maintain marketing spreadsheets, scorecards, and reporting tools to keep campaign and brand data accurate and accessible.</p><p>• Evaluate marketing performance metrics and translate findings into practical recommendations that support stronger results.</p><p>• Track return on investment across marketing activities and summarize outcomes for stakeholders.</p><p>• Monitor how the brand is represented across digital channels and help ensure messaging remains consistent and effective.</p><p>• Support social media and brand listening efforts by reviewing audience activity, identifying trends, and escalating notable insights.</p><p>• Draft and publish audience-facing responses to comments and inquiries in alignment with brand tone and communication standards.</p><p>• Assist with email and content coordination to support broader marketing communication initiatives.</p><p>• Partner with internal teams on multiple concurrent projects while maintaining strong attention to detail and deadlines.</p>