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2 results for Marketing Director in Allentown, PA

Marketing Assistant

Wescosville, PA
onsite
Temporary to Hire
20 - 22 USD / Hourly
We are looking for a Marketing Assistant to join a collaborative airport advertising team in a contract opportunity with potential for a permanent role. This entry-level role is ideal for someone who enjoys keeping projects organized, supporting presentations and business materials, and helping a busy team stay on track as proposal activity grows. The position begins with a strong focus on coordination and administrative support, with room to expand into more presentation development and strategic marketing work over time. This role is fully onsite during the initial training period, with the possibility of hybrid flexibility after successful ramp-up. Responsibilities: • Coordinate day-to-day administrative and marketing support for a small team, helping maintain smooth operations across multiple active projects. • Assist in preparing proposal responses, presentation materials, and business review documents for client-facing and internal meetings. • Track deadlines, organize supporting content, and help manage a steady pipeline of proposal-related work throughout the year. • Build, update, and format slide decks and spreadsheets to support reporting, presentations, and team communications. • Support planning and execution for marketing initiatives, including email outreach, direct marketing efforts, social media activities, and event-related coordination. • Review documents carefully for accuracy, consistency, and clear presentation before final delivery. • Identify ways to improve efficiency by using available tools and technology while preserving a thoughtful final product. • Take on increasing responsibility over time, with opportunities to contribute more directly to presentation development and broader marketing strategy.
2026-04-24T00:00:00Z

Sr. Product Manager

Fort Washington, PA
remote
Permanent / Full Time
125000 - 155000 USD / Yearly
We are looking for an experienced and strategic Senior Product Manager to lead the development and execution of product initiatives for Label Traxx. This role involves crafting a clear product vision, driving a roadmap that aligns with business objectives, and collaborating across teams to deliver impactful solutions that enhance customer value and foster company growth. Ideal candidates will possess industry expertise in labels and packaging, coupled with a strong ability to translate business and customer needs into innovative product strategies. Responsibilities: • Develop and oversee the product vision, strategy, and roadmap for Label Traxx, ensuring alignment with organizational goals. • Collaborate with leadership teams to integrate product initiatives into broader business objectives. • Gather insights from customer feedback, market trends, and competitive analysis to inform product decisions. • Define and prioritize product requirements, including epics and user stories, to guide development efforts. • Work closely with Engineering, UX, Sales, and Support teams to ensure seamless product delivery. • Manage sprint planning, backlog grooming, and release schedules to optimize development workflows. • Establish and monitor key performance indicators to evaluate product success and performance. • Coordinate go-to-market strategies in collaboration with Marketing and Sales teams. • Communicate product updates, strategic plans, and roadmap progress to internal and external stakeholders. • Serve as the subject matter expert for Label Traxx features and industry developments.
2026-04-16T00:00:00Z