We are looking for a highly driven and creative Digital Marketing Specialist to join our team in Bethlehem, Pennsylvania. This role offers an exciting opportunity to shape marketing strategies and develop engaging content across multiple platforms. Ideal candidates are motivated self-starters who enjoy collaborating while taking ownership of projects that enhance brand visibility.<br><br>Responsibilities:<br>• Conduct detailed market research to guide strategic marketing decisions and messaging.<br>• Create and implement effective social media campaigns to drive engagement and brand awareness.<br>• Write and edit diverse marketing materials, including blogs, promotional content, and campaign messaging.<br>• Capture and edit video and photography content during field visits to support marketing initiatives.<br>• Oversee billboard advertising and contribute to the execution of broader promotional efforts.<br>• Optimize website content and ensure alignment with SEO best practices.<br>• Coordinate print marketing projects, such as flyers and signage, to support campaigns.<br>• Work closely with company leadership to align marketing strategies with brand objectives.<br>• Manage multiple projects and deadlines efficiently, ensuring timely delivery of all initiatives.<br>• Assist with additional marketing-related tasks as needed to support the team.
We are looking for a talented Copywriter to join our team on a contract basis in Philadelphia, Pennsylvania. In this role, you will craft compelling content across various platforms, including print, digital, social media, and video. This position requires a creative, detail-oriented individual who is passionate about developing impactful messaging that aligns with organizational goals.<br><br>Responsibilities:<br>• Create engaging and strategically sound content for print, digital, web, social media, video, and other mediums.<br>• Collaborate with designers to ensure cohesive integration of copy and visual elements.<br>• Develop multiple creative concepts for each project, tailored to the needs of clinical and business partners.<br>• Conduct thorough research to address knowledge gaps and ensure content accuracy.<br>• Attend project kick-off meetings and follow creative briefs to deliver high-quality results.<br>• Revise and refine content based on feedback from team members and stakeholders.<br>• Present creative work to internal teams and actively enhance presentation skills.<br>• Manage multiple projects simultaneously while adhering to deadlines and quality standards.<br>• Serve as a second reader for colleagues’ writing assignments to maintain consistency and accuracy.<br>• Travel occasionally to organizational campus locations for events, photo, and video shoots.
<p>Robert Half has a client seeking a Campaign and Content Marketing Manager to help drive client engagement and acquisition through digital-first strategies. This is a long-term consulting opportunity that requires working onsite in Philadelphia, PA 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels. You’ll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Nurture & Engagement Programs</strong></p><ul><li>Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.</li><li>Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.</li><li>Partner with stakeholders to streamline email workflows and improve campaign searchability.</li><li>Develop content that nurtures prospects and engages existing clients.</li></ul><p><strong>Integrated Campaign Planning</strong></p><ul><li>Collaborate with internal teams to design multi-channel campaigns (digital, social, events).</li><li>Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.</li></ul><p><strong>SEO/SEM Support</strong></p><ul><li>Provide keyword recommendations based on client needs, market trends, and feedback.</li><li>Integrate priority keywords into web and content assets.</li></ul><p><strong>Content Creation & Messaging</strong></p><ul><li>Write compelling copy for emails, landing pages, website content, articles, and social media.</li><li>Ensure messaging aligns with brand standards and compliance requirements.</li></ul><p><strong>Agency & Partner Collaboration</strong></p><ul><li>Work with media and creative agencies to execute campaign concepts.</li><li>Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.</li></ul><p><strong>Performance Tracking & Optimization</strong></p><ul><li>Monitor campaign and email performance metrics.</li><li>Recommend improvements based on engagement and conversion data.</li></ul><p><br></p>
<p>We are looking for an experienced VP of Strategic Marketing and Client Engagement. In this leadership role, you will drive the development of innovative marketing strategies designed to align with client business goals and enhance engagement through data-driven approaches. This position requires a strong blend of strategic vision, analytical expertise, and collaborative leadership to deliver impactful results for healthcare and life sciences clients. Candidates must have experience with both B2B HCP audiences and B2C Physician audiences. This role requires quarterly travel throughout the East Coast. </p><p><br></p><p>Responsibilities:</p><p>• Partner with clients to develop and implement marketing strategies that align with their business objectives and deliver measurable outcomes.</p><p>• Oversee cross-functional collaboration across marketing, analytics, and product teams to optimize media strategies, improve audience targeting, and enhance engagement.</p><p>• Utilize data insights to curate audience segmentation and design campaigns tailored to specific client needs.</p><p>• Play a key role in business development efforts, including campaign performance analysis and strategies for revenue growth.</p><p>• Create and execute plans aimed at improving client satisfaction, retention rates, and overall revenue.</p><p>• Collaborate with analytics teams to ensure data-driven recommendations support omnichannel marketing initiatives.</p><p>• Lead strategic planning efforts in close coordination with data science and engineering teams to deliver insight-focused solutions.</p><p>• Mentor and manage account management, analytics, and strategy teams to drive operational excellence and foster growth.</p><p>• Develop comprehensive strategic roadmaps that guide client projects and enhance marketing program effectiveness.</p><p>• Support the alignment of marketing strategies with organizational growth objectives and industry trends</p>
We are looking for a skilled Media Buyer to join our team in Wilmington, Delaware. In this role, you will oversee media planning and buying strategies across multiple brands, ensuring campaigns are executed effectively and align with organizational goals. This position offers an exciting opportunity to collaborate with internal teams and external partners while driving impactful media initiatives.<br><br>Responsibilities:<br>• Lead the development and execution of media planning strategies tailored to targeted campaigns across various brands.<br>• Create and manage RFPs, tactical media plans, and vendor selection processes, including presentations to stakeholders.<br>• Provide strategic recommendations on media channel selection, partner alignment, and budget allocation.<br>• Supervise onboarding processes for media partners and ensure the optimization of campaign performance.<br>• Collaborate with internal teams and external media partners to launch campaigns, analyze reports, and implement changes as needed.<br>• Maintain detailed media flowcharts and oversee the creation of traffic workbooks and creative asset trackers.<br>• Manage technical aspects such as creative asset specifications, brand safety protocols, and ad verification tools.<br>• Ensure all campaigns comply with industry regulations and internal organizational standards.<br>• Support partner negotiations and foster long-term relationships with media vendors.
We are looking for a Principal Experience Designer to shape the user experience and design of a cutting-edge suite of digital tools that empower homebuyers to personalize and customize their dream homes. This role focuses on delivering intuitive and elegant solutions that align with a high-end luxury brand while ensuring consistency across the digital platform. As part of a long-term contract, you will play a pivotal role in evolving the design system and crafting seamless experiences that simplify complex offerings.<br><br>Responsibilities:<br>• Lead the visual and interaction design for the digital suite, ensuring all elements align with established design systems and brand guidelines.<br>• Collaborate closely with development teams to transform design concepts into effective, customer-facing tools.<br>• Develop user flows, wireframes, prototypes, and high-fidelity designs that address both user needs and business objectives.<br>• Roll out and refine design patterns to improve usability, clarity, and consistency across the platform.<br>• Contribute to the ongoing maintenance and enhancement of the company's design system.<br>• Manage design deliverables throughout the project lifecycle, from initial exploration to final implementation.<br>• Partner with the Creative Director to ensure a cohesive, luxury brand experience across all digital touchpoints.<br>• Advocate for scalable design solutions that align with strategic goals and long-term product vision.<br>• Conduct usability tests and integrate feedback to continuously improve user experience.<br>• Present design strategies and solutions to leadership, influencing product direction and advocating for high design standards.
<p>Are you passionate about building strong relationships and driving financial success? Join our client's dynamic team as a Relationship Manager, where you'll play a pivotal role in helping clients achieve their financial goals while fostering trust and collaboration. In this exciting position, you'll leverage your expertise in financial solutions and client engagement to manage and grow a diverse portfolio of clients. If you're a proactive problem solver with exceptional communication skills and a deep understanding of the financial industry, we want to hear from you! Take the next step in your career and be part of an organization that values innovation, teamwork, and client-centric success.</p><p><br></p><p>Responsibilities: </p><ul><li>Manage and maintain client relationships effectively</li><li>Communicate clearly and efficiently with clients and team members</li><li>Ensure strict adherence to compliance regulations within the company</li><li>Utilize Series 65 skills in managing client portfolios</li><li>Implement wealth management strategies for clients</li><li>Resolve client inquiries promptly and in a detail-oriented manner</li><li>Monitor client accounts regularly and take necessary actions</li><li>Process client applications accurately and efficiently.</li></ul>
<p>Robert Half is looking for a Revenue Manager to take charge of strategic pricing initiatives that drive rental income and maximize property performance. This Revenue Manager role requires an individual with strong attention to detail who can analyze market trends, forecast revenue, and implement competitive pricing strategies. As a key collaborator across departments, the Revenue Manager ensures alignment between Asset Management, Operations, and Property Management to achieve business objectives.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and modify pricing strategies based on current market conditions and trends using specialized revenue tools.</li><li>Analyze competitive rent data and economic indicators to optimize pricing decisions.</li><li>Evaluate performance metrics to determine the effectiveness of pricing actions and project future outcomes.</li><li>Facilitate weekly regional pricing calls to review and adjust strategies.</li><li>Organize monthly renewal discussions, including setting pricing parameters and evaluating upcoming offers.</li><li>Conduct quarterly competitive reviews to refine positioning and ensure weights within pricing systems are accurate.</li><li>Serve as the primary point of coordination between Asset Management, Operations, and Property Management to ensure unified pricing execution.</li><li>Educate teams on pricing tools, strategies, and implementation methods.</li></ul><p><br></p>
<p>We are looking for a talented Communication Specialist to join our team in Plymouth Meeting, Pennsylvania. This position is ideal for someone who excels in developing clear, engaging, and accurate content. The role requires strong attention to detail and the ability to effectively manage multiple projects while delivering high-quality results. Industry experience in the benefits administration, HR communications, or actuarial communications is required. This position is 5 days per week in office. </p><p><br></p><p>Responsibilities:</p><p>• Collaborate with internal teams to revise and maintain employee benefit materials for client funds</p><p>• Ensure all documentation accurately reflects the specific benefit offerings of each client, including complex structures</p><p>• Audit and update plan content to ensure compliance with regulations and clarity for employees</p><p>• Draft and edit compelling content for monthly health initiative newsletters</p><p>• Develop and refine open enrollment materials, ensuring they are user-friendly and consistent</p><p>• Organize and optimize the company’s letter library to streamline communication processes</p>
