<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
<p>Robert Half’s client is seeking a highly skilled <strong>Digital Creative Manager</strong> to lead digital content development, creative strategy, and workflow management within a fast‑paced, collaborative environment. This role is ideal for a creative leader who excels at balancing hands‑on production with structured project management. The position requires strong experience using <strong>Smartsheet</strong> to manage creative operations, timelines, and cross‑functional collaboration.</p><p><strong>Key Responsibilities</strong></p><p><strong>Creative Direction & Production</strong></p><ul><li>Lead concept development and execution of digital creative assets, including social media content, web graphics, email visuals, video storyboards, and digital advertising.</li><li>Ensure brand consistency across all creative deliverables.</li><li>Provide creative direction to designers, freelancers, and external vendors.</li><li>Review and refine creative assets to ensure quality and alignment with campaign goals.</li></ul><p><strong>Digital Content Strategy</strong></p><ul><li>Collaborate with marketing teams to develop digital content strategies that support brand awareness, engagement, and lead generation.</li><li>Optimize creative assets for performance across digital platforms.</li><li>Analyze creative performance metrics and recommend improvements.</li></ul><p><strong>Project & Workflow Management (Smartsheet)</strong></p><ul><li>Build and manage project plans, creative calendars, and production workflows using <strong>Smartsheet</strong>.</li><li>Track deadlines, deliverables, and resource allocation.</li><li>Create Smartsheet dashboards, reports, and automated workflows to streamline communication.</li><li>Implement best practices for creative intake, prioritization, and delivery.</li></ul><p><strong>Cross‑Functional Collaboration</strong></p><ul><li>Partner with marketing, communications, admissions, and leadership teams to understand project needs and translate them into creative solutions.</li><li>Coordinate with external agencies, photographers, videographers, and other creative partners.</li><li>Support internal stakeholders with creative assets for campaigns, events, and organizational initiatives.</li></ul><p><br></p><p><br></p>
<p>A well-known consumer electronics company based in Irvine, CA is seeking a Head of Content and Creative to oversee and elevate our overall creative and content strategy, shape the brand's storytelling, and drive creative excellence across all categories. This role oversees the full creative ecosystem, including brand identity, key visuals, campaign direction, digital content systems, and cross-functional creative strategies that support go-to-market plans. You will guide a high-performing team of designers, writers, editors, creators, and production partners to deliver world-class content across retail, digital, social, and brand touchpoints.</p><p><br></p><p>Duties may include but are not limited to:</p><ul><li>Creative Strategy and Brand Storytelling.</li><li>Define and maintain a clear creative vision across all product categories.</li><li>Develop narrative frameworks that unify branding, digital, retail, PR, and social storytelling.</li><li>Create emotionally resonant stories based on product truth, consumer insights, and category positioning.</li><li>Lead the development of key visuals, campaign direction, and creative assets for major launches.</li><li>Content Systems and Scalable Execution Build cross-category content system to support consistent, modular, and scalable storytelling.</li><li>Establish creative playbooks for PDP, A+, video, social, retail demos, events, and campaign toolkits.</li><li>Oversee development of complete content kits for product launches with clear guidelines and deliverables.</li><li>Ensure content is optimized for digital performance, conversion, and retail readiness.</li><li>Team Leadership and Creative Excellence Lead and mentor a multi-disciplinary team of designers, writers, editors, photographers, and creators.</li><li>Drive high creative standards and push innovative thinking across all content formats.</li><li>Strengthen visual and verbal identity systems to support brand growth.</li><li>Manage external creative partners, agencies, production houses, and creators.</li><li>Cross-Functional Collaboration Partner with Product Marketing to translate strategy into clear creative narratives. Collaborate with Integrated Marketing Communications to align creative with go-to-market phases.</li><li>Work with Digital, Retail.com, and Retail Activation teams to deliver impactful, conversion-driven content.</li><li>Align with Brand Marketing to ensure cultural relevance and amplification.</li><li>Collaborate with Product Intelligence to build AI-ready content workflows and templates.</li></ul>
