<p>We are looking for a detail-oriented Marketing Specialist to join our team on a contract basis. In this role, you will collaborate closely with the marketing department to execute campaigns, manage social media calendars, and support various marketing efforts. This position is remote and ideal if you can work EST. </p><p><br></p><p>Responsibilities:</p><p>• Create engaging content for social media posts and schedule them using Sprout Social, ensuring alignment with the team’s marketing guidelines.</p><p>• Analyze social media performance by generating reports and reviewing analytics to identify trends and opportunities for improvement.</p><p>• Attend meetings and document key discussions and action items to ensure effective communication.</p><p>• Collaborate on email campaigns, contributing to content creation and execution to enhance audience engagement.</p><p>• Assist in planning and coordinating events, ensuring smooth execution and alignment with marketing goals.</p><p>• Support direct marketing campaigns by crafting compelling materials and monitoring their performance.</p><p>• Maintain and update project timelines using Smartsheets to ensure deadlines are met efficiently.</p><p>• Work closely with the team to perform general marketing activities, ensuring consistency and quality across all projects.</p><p>• Provide insights or knowledge related to veterinary practices if applicable, though this experience is not required.</p>
<p>Email Marketing Manager (Contract)</p><p><strong>Location:</strong> Atlanta, GA (Onsite 3–4 days/week)</p><p> <strong>Duration:</strong> Contract</p><p><strong>Overview:</strong></p><p> We are seeking an Email Marketing Manager to lead the development and execution of email campaigns that support customer engagement and business objectives.</p><p><strong>Responsibilities:</strong></p><ul><li>Plan, build, and deploy email marketing campaigns</li><li>Manage email calendars, segmentation, and testing</li><li>Partner with creative and content teams</li><li>Analyze campaign performance and optimize results</li></ul><p><br></p><p><br></p>
<p><strong>Digital Marketing Specialist</strong></p><p>Onsite | Austin, TX | Contract-to-Hire</p><p><br></p><p>Our client is seeking a <strong>Digital Marketing Specialist</strong> who has proven experience managing paid digital campaigns across multiple social channels. This role is ideal for someone who enjoys developing data‑driven advertising strategies, optimizing campaign performance, and contributing creative ideas in a fast‑paced environment. As a key member of the marketing team, you will be responsible for creating, managing, and optimizing paid digital advertising campaigns across search and social platforms. Your work will focus on driving qualified traffic, improving conversion performance, and supporting ongoing brand growth.</p><p><br></p><p><strong>Responsibilities: </strong></p><ul><li>Develop and scale paid search marketing campaigns</li><li>Conduct keyword research and selection to maximize budget efficiency and achieve key performance goals (traffic, sales, ROI/ROAS)</li><li>Monitor, analyze, and optimize campaign performance using analytics tools</li><li>Make strategic keyword and targeting recommendations to enhance results</li><li>Produce weekly performance reports and insights</li><li>Execute and maintain paid social media advertising campaigns</li><li>Collaborate with external partners and stay current with paid media trends and platform updates</li></ul>
<p>We are looking for a skilled Digital Marketing Specialist to join our team in New Jersey. In this role, you will focus on creating, implementing, and analyzing digital marketing strategies to drive brand growth and customer engagement. This is a dynamic opportunity to apply your expertise in online marketing tools and techniques to make a measurable impact.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute digital marketing campaigns across various platforms to achieve business objectives.</p><p>• Manage Google Ads accounts, ensuring optimal performance and return on investment.</p><p>• Create and monitor email marketing campaigns to foster customer engagement and retention.</p><p>• Analyze website traffic and user behavior using Google Analytics to provide actionable insights.</p><p>• Optimize marketing strategies through data-driven adjustments and A/B testing.</p><p>• Collaborate with internal teams to align marketing efforts with overall business goals.</p><p>• Monitor industry trends and competitor activities to identify new opportunities.</p><p>• Generate detailed performance reports for digital marketing initiatives and present findings to stakeholders.</p><p>• Maintain and update content on digital platforms to ensure relevance and accuracy.</p>
We are looking for a dedicated and creative Sales/Marketing Coordinator to join our nonprofit organization based in San Rafael, California. This long-term contract position focuses on enhancing the visibility of our programs and initiatives to drive community engagement and support. The ideal candidate will have a passion for making a positive impact and a strong background in marketing and administrative coordination.<br><br>Responsibilities:<br>• Develop and implement marketing strategies to increase public awareness and engagement with the organization’s services and events.<br>• Create and manage a variety of marketing materials, including brochures, newsletters, press releases, and social media posts, ensuring alignment with branding guidelines.<br>• Plan and coordinate logistics for outreach activities, fundraising events, and partnership initiatives, including volunteer communications and event promotions.<br>• Work closely with program managers to collect and utilize success stories, testimonials, and impact data for marketing and fundraising purposes.<br>• Manage and update the organization’s website and social media channels with fresh and engaging content.<br>• Monitor and analyze the performance of marketing and fundraising campaigns to identify areas for improvement and inform future strategies.<br>• Conduct research to identify potential funding sources, sponsors, and partnership opportunities to support organizational growth.<br>• Assist with the preparation of grant proposals and donor communications to support development goals.<br>• Provide administrative support for sales and marketing activities, ensuring smooth coordination of tasks and projects.
<p>Our company is seeking an accomplished Senior Marketing Specialist with proven real estate industry experience for a dynamic contract role. This opportunity is ideal for a marketing leader ready to make a significant impact and deliver results within a fast-paced, client-driven environment.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Develop and execute integrated marketing campaigns targeting real estate audiences.</li><li>Create compelling content across digital, print, and social platforms to drive engagement and brand awareness.</li><li>Leverage analytics and market insights to optimize campaigns and measure ROI.</li><li>Collaborate closely with sales, design, and leadership teams to align marketing strategies with business goals.</li><li>Manage lead-generation initiatives and nurture relationships with buyers, sellers, and partners.</li><li>Provide strategic guidance and support for listing promotions, open houses, and email marketing efforts.</li><li>Stay current on industry trends, market conditions, and regulatory changes impacting real estate marketing.</li></ul><p><br></p>
<p>We are looking for a skilled Senior Marketing Programs Manager to join our client in Wilmington, Delaware. This role requires expertise in managing client relationships and overseeing various marketing campaigns, including print and digital initiatives. Candidates must have experience working in highly regulated industries such as Financial Services, and have experience working with direct mail. This role is 3 days per week in the </p><p><br></p><p>Responsibilities:</p><p>• Oversee the planning, execution, and optimization of print and direct mail campaigns to meet client objectives.</p><p>• Collaborate with print vendors and letter shops to ensure timely and cost-effective production of marketing materials.</p><p>• Manage client accounts and maintain strong relationships by addressing their needs and delivering exceptional service.</p><p>• Coordinate and execute digital and email marketing campaigns aimed at driving engagement and brand awareness.</p><p>• Develop and implement B2B marketing strategies that align with overall business goals.</p><p>• Monitor campaign performance, analyze results, and recommend adjustments to improve effectiveness.</p><p>• Lead project management efforts to ensure marketing initiatives are completed on time and within budget.</p><p>• Conduct market research to identify trends and opportunities for enhancing campaigns.</p><p>• Ensure brand consistency across all marketing efforts and materials.</p><p>• Work closely with cross-functional teams to align marketing strategies with business objectives.</p>
We are looking for a dynamic and strategic Director of Marketing to lead and develop comprehensive marketing initiatives for our organization. This role will oversee specialized teams across digital, creative, patient experience, and community outreach while driving brand visibility and growth strategies. Reporting to the VP of Marketing & Business Development, the ideal candidate will bring extensive experience in multi-location healthcare or detail-oriented services and a proven ability to lead cross-functional teams. <br> Responsibilities: • Develop and implement innovative marketing strategies to enhance brand visibility and support organizational growth. • Lead specialized teams in areas such as digital marketing, creative design, patient experience, and community outreach. • Manage annual and quarterly marketing budgets, ensuring effective allocation and tracking of expenditures. • Oversee digital and traditional media campaigns to optimize performance and audience engagement. • Drive creative development across all platforms, ensuring consistency in branding and messaging. • Establish and maintain partnerships for community outreach and referral marketing programs. • Guide website strategy, content management, and reputation enhancement initiatives. • Build and present analytics dashboards to executive leadership, providing actionable insights. • Select and manage vendors, ensuring compliance with healthcare regulations and standards. • Supervise, mentor, and develop the marketing team, fostering a culture of collaboration and excellence. <br> Benefits: · permanent, exempt position with leadership responsibilities. · Standard corporate benefits package (medical, dental, vision, PTO, holidays, 401(k), etc.). · Opportunities for growth within a rapidly expanding organization. · Exposure to executive leadership and strategic decision-making. <br> The salary range for this position is $95,000 - $120,000. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, 401K, paid parental leave, etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster
<p>We are seeking a detail-oriented Marketing Analytics Specialist to help measure, optimize, and report on marketing performance across digital and traditional channels. This role partners with marketing, creative, and digital teams to provide actionable insights that drive campaigns, audience engagement, and ROI.</p><ul><li>Collect, analyze, and interpret marketing data from multiple sources (Google Analytics, CRM, ad platforms, social, email)</li><li>Build dashboards and reports to track KPIs and campaign performance</li><li>Conduct A/B tests, attribution analyses, and marketing experiments</li><li>Provide actionable insights to improve targeting, engagement, and conversion rates</li><li>Support campaign planning with data-driven recommendations</li><li>Collaborate with marketing, design, and digital teams to measure creative performance</li><li>Maintain data integrity and ensure accurate tracking across platforms</li><li>Monitor trends, benchmarks, and competitive performance</li></ul><p><br></p>
We are looking for a detail-oriented Marketing Operations Activations Manager to join a dynamic, fast-growing organization in Cicero, Illinois. In this role, you will oversee the execution of marketing strategies and campaigns that enhance customer engagement and drive measurable outcomes. If you thrive in a fast-paced environment and enjoy managing cross-functional projects, this position offers an excellent opportunity to make a significant impact.<br><br>Responsibilities:<br>• Implement B2B marketing initiatives to enhance customer engagement, boost order frequency, and increase basket size.<br>• Coordinate and execute marketing campaigns based on detailed briefs, ensuring timely and accurate delivery.<br>• Lead product-focused marketing projects, including new product introductions, label updates, and compliance modifications.<br>• Collaborate with the Sales team to support retail programs such as displays, promotions, and specialized requests.<br>• Monitor key performance indicators (KPIs), create dashboards, and deliver actionable insights to inform decisions.<br>• Analyze and refine marketing workflows, processes, and standard operating procedures for improved efficiency.<br>• Facilitate marketing operations during acquisitions by supporting data and system integration efforts.
<p>Our client is seeking a Marketing Automation Manager to work onsite in their Atlanta, GA office.</p><p><br></p><p>We’re looking for a strategic and hands-on <strong>Marketing Automation Manager</strong> to own the development, execution, and optimization of automated marketing campaigns across the customer lifecycle. This role will work closely with marketing, sales, and operations teams to deliver personalized, data-driven communication strategies that generate leads, increase engagement, and drive revenue.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Design, build, and manage automated workflows and email campaigns using platforms like HubSpot, Marketo, Pardot, or similar.</li><li>Collaborate with content, design, and product teams to develop targeted campaigns that align with business goals.</li><li>Manage lead scoring, segmentation, and nurturing strategies to optimize funnel conversion.</li><li>Monitor campaign performance, analyze KPIs (open rates, click-through, conversion), and continuously optimize for results.</li><li>Ensure data hygiene and integration across CRM and automation platforms.</li><li>Stay current on industry trends, tools, and best practices in marketing automation</li></ul><p><br></p>
<p>We are looking for an experienced Marketing Analyst to join our tech client remotely. In this role, you will leverage your expertise in marketing analytics to provide actionable insights and help drive strategic decisions. As a key contributor, you will work closely with leadership to manage marketing metrics and support data-driven initiatives.</p><p><br></p><p>Responsibilities:</p><p>• Develop and maintain comprehensive definitions for marketing metrics and organizational performance indicators.</p><p>• Oversee and enhance the functionality and accuracy of the organization's marketing dashboard.</p><p>• Design and implement business intelligence dashboards and reports to support data-informed decision-making for marketing leaders.</p><p>• Prepare and deliver weekly updates on marketing performance metrics.</p><p>• Conduct in-depth analyses of marketing data to uncover insights related to campaign effectiveness, channel performance, and pipeline conversions.</p><p>• Evaluate online channel performance and provide actionable recommendations based on KPI benchmarks and trend analysis.</p><p>• Analyze customer segments and their journey to assess funnel conversions and digital engagement, offering optimization strategies.</p><p>• Create and present PowerPoint slides and narratives to share insights across sales, marketing, and product teams.</p><p>• Collaborate on various projects and take on additional responsibilities as assigned by management.</p>
<p>Robert Half has a client seeking a Marketing Specialist with 5 years of experience and pharmaceutical industry experience (required). This is a direct-hire position that requires going onsite in Glen Rock, PA 5x a week. This role has a heavy focus on brand strategy, digital transformation, and lead generation. </p><p><br></p><p>Responsibilities:</p><p>• Design and execute branding and communication strategies to align with business objectives and target market goals.</p><p>• Manage the annual marketing budget to optimize spending on high-impact campaigns and initiatives.</p><p>• Collaborate with external partners to ensure the successful delivery of marketing programs.</p><p>• Create and implement strategies to enhance brand visibility and generate leads through digital campaigns, events, and social media.</p><p>• Work closely with the sales team to convert marketing leads into new business opportunities.</p><p>• Develop and execute global go-to-market plans for new product launches, including messaging and campaign management.</p><p>• Optimize the company’s website for user experience, content relevance, and SEO performance.</p><p>• Utilize analytics tools to measure campaign effectiveness and refine strategies for improved engagement.</p><p>• Conduct market research to identify trends, competitive strategies, and growth opportunities.</p><p>• Represent the company at trade shows, webinars, and industry events, ensuring consistent branding and lead generation.</p>
<p>We are seeking a skilled Marketing Automation Specialist to manage, optimize, and execute automated marketing campaigns that drive engagement, lead generation, and customer retention. This role works closely with marketing, creative, and sales teams to ensure automated campaigns align with brand strategy and business goals.</p><ul><li>Design, build, and manage automated marketing campaigns across email, CRM, and marketing platforms</li><li>Segment audiences and personalize messaging for targeted campaigns</li><li>Manage marketing automation platforms (Marketo, HubSpot, Salesforce Marketing Cloud, Pardot, etc.)</li><li>Monitor campaign performance, analyze results, and provide actionable insights</li><li>Collaborate with design and content teams to develop campaign assets</li><li>Maintain data hygiene and ensure proper lead scoring, tracking, and tagging</li><li>Optimize campaigns for engagement, conversion, and ROI</li><li>Support CRM integrations, lead nurturing workflows, and sales alignment</li></ul><p><br></p>
<p>Chris Preble from Robert Half is working with a Cortland client of his to help them hire a Marketing Manager. In this role you can work from home 1 day a week! This company has really good benefits, lots of growth and very good work life balance.</p><p><br></p><p>We’re looking for a creative and strategic Marketing Manager to lead digital and brand initiatives that strengthen customer engagement and drive measurable business results. This individual will oversee campaign development, manage digital platforms, and collaborate across departments to ensure consistent brand messaging and marketing execution.</p><p>The ideal candidate is both analytical and imaginative — someone who thrives on improving marketing performance through innovative ideas, data insights, and cross-functional teamwork.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and implement marketing strategies that enhance brand awareness and support sales growth across multiple channels.</li><li>Manage digital marketing campaigns including social media, email, and content creation.</li><li>Collaborate with internal teams and external partners to deliver high-impact marketing initiatives.</li><li>Review and refine marketing materials to ensure messaging accuracy, tone consistency, and brand alignment.</li><li>Analyze campaign metrics and digital performance to guide ongoing strategy adjustments.</li><li>Coordinate promotions, product launches, and special initiatives that align with business objectives.</li><li>Report regularly on marketing performance, customer engagement, and brand visibility.</li><li>Stay current on emerging marketing tools, trends, and technologies to continuously improve results.</li></ul>
<p>We at Robert Half are seeking versatile and dynamic <strong>Marketing Generalists</strong> to join our pool of experts. You’ll wear multiple hats across content creation, campaign management, and brand strategy to help businesses grow. With a focus on creativity, data-driven insights, and cross-functional collaboration, this role is ideal for someone who thrives in a fast-paced marketing environment. We specialize in finding top marketing talent across North America and are dedicated to representing you!</p><p> </p><p><strong>Location:</strong> Nashville, TN (open to hybrid or onsite)</p><p><strong>W2 Pay:</strong> $25-$32/hr</p><p><strong>We are looking for someone who is open to PT or FT, Contract, Contract to Hire, or Permanent Placements.</strong></p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li>Manage and execute marketing campaigns across multiple channels, including email, social media, and digital ads.</li><li>Create content for blogs, newsletters, social media, and marketing materials.</li><li>Analyze campaign performance and provide actionable insights for optimization.</li><li>Collaborate with sales and design teams to create cohesive marketing collateral.</li><li>Assist in developing brand strategy and voice guidelines.</li><li>Conduct market research to identify industry trends and opportunities.</li><li>Manage and maintain marketing calendars and project timelines.</li></ul>
<p><strong>Are you a tech-savvy marketer with a passion for streamlining campaigns and driving results through automation?</strong></p><p>Robert Half is seeking experienced <strong>Marketing Automation Specialists</strong> to fill contract roles with companies looking to optimize their marketing workflows and deliver personalized customer experiences. If you excel at leveraging automation tools to create efficient, data-driven campaigns—and have 3+ years of experience—this is your chance to work on exciting projects and showcase your expertise.</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li>Design, implement, and manage marketing automation workflows across platforms such as HubSpot, Marketo, Pardot, or similar.</li><li>Develop and execute automated email campaigns, lead nurturing programs, and customer segmentation strategies.</li><li>Collaborate with marketing and sales teams to align automation efforts with business goals.</li><li>Monitor campaign performance, analyze data, and provide actionable insights to improve ROI.</li><li>Ensure data integrity and compliance with privacy regulations (GDPR, CAN-SPAM).</li><li>Stay current with automation trends and emerging technologies to keep campaigns innovative.</li></ul><p><br></p>
<p>We are looking for a dynamic Marketing Coordinator to join our team in Cincinnati, Ohio. This role combines customer service, marketing execution, and operational support, offering an exciting opportunity to contribute to various creative and strategic initiatives. Ideal candidates thrive in fast-paced environments, enjoy multitasking, and are eager to grow their skills in marketing, customer experience, and e-commerce.</p><p><br></p><p>Responsibilities:</p><p>• Address customer inquiries with empathy and professionalism, ensuring a positive experience.</p><p>• Develop and schedule engaging social media content across platforms such as Meta, TikTok, LinkedIn, and YouTube.</p><p>• Monitor TikTok engagement and oversee activities related to the TikTok Shop.</p><p>• Participate in photoshoots for organic content and collaborate with content creators to ensure quality output.</p><p>• Assist in planning promotional campaigns, including calendar creation, setup in Shopify, and coordination with partners.</p><p>• Design graphics for blogs and promotions using Canva templates, ensuring visual appeal and brand consistency.</p><p>• Research and experiment with AI tools to enhance marketing strategies and e-commerce operations.</p><p>• Analyze promotional performance using Triple Whale to inform future marketing initiatives.</p><p>• Provide hands-on assistance with miscellaneous projects, such as customizing products with heat presses and coordinating office activities.</p>
We are looking for an innovative Digital Marketing Specialist to join our team in St. George, Utah. This role demands a strategic thinker who can craft and execute impactful campaigns that align with organizational goals. The ideal candidate will bring creativity, analytical expertise, and a results-driven approach to enhance digital engagement and brand visibility.<br><br>Responsibilities:<br>• Develop and execute digital marketing strategies that align with organizational objectives and drive measurable results.<br>• Conduct in-depth analysis of market trends, customer behavior, and campaign performance to optimize marketing efforts.<br>• Manage the company’s social media channels, fostering engagement and building a strong online presence.<br>• Create and oversee content strategies designed to boost traffic, enhance engagement, and increase conversions.<br>• Monitor and evaluate the performance of marketing campaigns, providing data-driven insights and actionable recommendations.<br>• Collaborate with various teams to ensure seamless integration and alignment of marketing initiatives.<br>• Stay informed about emerging digital tools, platforms, and strategies to maintain a competitive edge.<br>• Oversee email marketing campaigns, ensuring effective communication and audience targeting.<br>• Utilize tools like Google Analytics and Google AdWords to track and improve campaign effectiveness.<br>• Implement innovative ideas to enhance brand visibility and customer engagement across digital platforms.
<p>Our team is seeking an Email Marketing Specialist to lead the development and optimization of automated marketing campaigns throughout the member lifecycle. This role is responsible for designing and executing multi-step workflows that drive engagement, retention, and conversion. The ideal candidate excels at translating data into personalized, scalable experiences, leveraging marketing automation platforms and a deep understanding of customer behavior to achieve targeted and measurable results.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Design, build, and optimize automated marketing journeys across email and related channels.</li><li>Develop lifecycle strategies focused on onboarding, engagement, upsell, and retention.</li><li>Collaborate closely with cross-functional partners—including product owners, email specialists, and audience builders—to ensure journey logic is aligned with key business objectives.</li><li>Manage segmentation, triggers, and personalization using dynamic content and behavioral data.</li><li>Monitor the performance of journeys and automation flows, leveraging analytics and A/B testing to identify and implement improvements.</li><li>Ensure data integrity and maintain compliance with privacy regulations, such as CAN-SPAM and GDPR.</li><li>Troubleshoot technical challenges related to logic, rendering, and deliverability.</li><li>Stay informed on the latest marketing automation platforms, tools, and best practices</li></ul><p><br></p><p><br></p>
We are looking for an experienced Marketing Project Manager to oversee and execute strategic marketing initiatives for our organization. This is a long-term contract position based in Westerville, Ohio, offering an excellent opportunity to collaborate with cross-functional teams and drive impactful results. The ideal candidate will possess strong leadership, organizational, and communication skills to ensure projects are delivered on time and meet quality standards.<br><br>Responsibilities:<br>• Plan and manage comprehensive marketing campaigns from inception to completion, ensuring alignment with organizational goals.<br>• Develop and oversee project timelines, budgets, and deliverables to maintain efficiency and productivity.<br>• Collaborate with internal teams, stakeholders, and external partners to execute marketing strategies effectively.<br>• Monitor project progress and troubleshoot issues to maintain quality and meet deadlines.<br>• Optimize workflows and processes to improve team collaboration and overall project outcomes.<br>• Conduct quality control reviews to ensure all deliverables meet established standards.<br>• Provide leadership and guidance to team members, fostering a culture of accountability and innovation.<br>• Utilize expertise in Microsoft Office Suite to create reports, presentations, and documentation.<br>• Research and implement best practices in marketing project management to continually enhance effectiveness.<br>• Maintain clear and consistent communication with all stakeholders to ensure transparency and alignment.
<p>Robert Half is seeking a Full Time/Direct Hire Digital Marketing Manager with one of our clients on-site in Atlanta, GA.</p><p><br></p><p>The Digital Marketing Manager drives the execution and optimization of omnichannel marketing campaigns that grow audience engagement, brand awareness, and lead generation. This role oversees the digital strategy across SEO, paid media, email, website optimization, and analytics. The ideal candidate is a data-driven marketer with a strong grasp of digital tools and a creative approach to testing and innovation.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and implement a holistic digital marketing strategy across paid search, display, social media, email, and web.</li><li>Lead SEO/SEM initiatives to increase organic traffic and improve search rankings.</li><li>Own the website’s performance, UX enhancements, and content optimization in collaboration with internal or external development teams.</li><li>Plan, launch, and optimize paid media campaigns in Google Ads, Meta, LinkedIn, or programmatic platforms.</li><li>Analyze campaign performance and report on KPIs such as CTR, conversion rate, CAC, and ROI.</li><li>Collaborate with content, creative, and product marketing to ensure consistent messaging and brand alignment across channels.</li><li>Manage marketing tech stack including CRM, CMS, and analytics platforms.</li></ul><p><br></p>
<p>Robert Half is seeking a Director, Digital Marketing (Demand Gen) for one of our clients in Atlanta, GA. This role is an onsite/hybrid position. Candidates must be local to Atlanta, GA. This is a full time/direct hire search.</p><p><br></p><p>We are seeking a strategic, data-driven <strong>Digital Marketing Director</strong> to lead our demand generation efforts and accelerate pipeline growth. This role will be responsible for developing and executing full-funnel digital marketing strategies that attract, engage, and convert target audiences across multiple channels. The ideal candidate combines creative thinking with analytical rigor and has a proven track record of driving measurable results in B2B or high-growth environments.</p>
<p>Digital Marketing Contractor Needed! </p><p>Remote </p><p><br></p><p><strong>Background</strong></p><p>This client has implemented <strong>Salesforce Marketing Cloud (SFMC)</strong> several years ago as the primary tool for bulk email communications. It is now required that partners across the institution utilize SFMC for their activities. However, demand for email marketing support is growing faster than available resources.</p><p>To address this, we need a focused plan and narrative to manage expectations, sustain a strategic implementation roadmap, and educate the community on appropriate tools for different audiences and activities. This role will help document the current state, define a short- and long-term roadmap, and create clear guidance for stakeholders.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong></strong></p><p><strong><u>These are the two projects that need to get done: </u></strong></p><p><br></p><p><strong>Email Landscape Audit & Strategy</strong></p><ul><li>Audit and map the email landscape at Ohio State, including activities, audiences, and distribution tools</li><li>Develop recommendations aligning email activities with the most appropriate distribution tools</li><li>Create an executive summary and detailed narrative outlining findings and optimization strategies</li></ul><p><strong>SFMC Narrative & Roadmap</strong></p><ul><li>Collaborate with the core SFMC team to articulate objectives, benefits, and roadmap for SFMC adoption</li><li>Assess current and future resource needs; propose a resourcing model</li><li>Develop documentation and communication materials for leadership, partners, and other stakeholders</li></ul><p><br></p><p><br></p>
<p>Join our client's team as an Email Marketing Automation Specialist and play a pivotal role in driving customer engagement and revenue growth through innovative email strategies.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Build, execute, and optimize targeted email campaigns and automated workflows using leading marketing automation platforms (Marketo, Selligent, HubSpot, Eloqua).</li><li>Design and update email templates for operational, product marketing, and alert communications, ensuring strict adherence to brand guidelines.</li><li>Analyze key email metrics including open rates, click-through rates, incremental revenue, engagement, and retention to guide ongoing improvement.</li><li>Develop and run A/B tests for subject lines, copy, creative elements, and send times; assess results and apply learnings to future campaigns.</li><li>Experiment with new features, such as personalization, interactive content, and video integration, adapting strategies as needed.</li><li>Collaborate with creative and marketing teams to ensure seamless journey mapping, personalized content, and effective call-to-action placement.</li><li>Benchmark performance against industry standards, setting clear KPIs and goals for every campaign.</li><li>Maintain email list health, monitor deliverability, and uphold compliance with company policies and industry best practices.</li><li>Utilize email testing tools (such as Litmus) to ensure flawless rendering across devices and email clients.</li></ul><p><br></p>
