We are looking for a strategic Digital Marketing Manager to guide brand growth and customer engagement for a manufacturing organization in Eagan, Minnesota. This position will shape integrated marketing programs that connect retail, ecommerce, and direct-to-consumer audiences while strengthening overall market presence. The ideal candidate brings strong leadership in brand development, campaign execution, and performance-driven digital marketing, along with the ability to collaborate across teams and translate business goals into effective marketing initiatives.<br><br>Responsibilities:<br>• Direct brand planning and market positioning across product categories and customer touchpoints to ensure a consistent and compelling presence.<br>• Build and execute multi-channel marketing programs that support awareness, engagement, and revenue objectives across online and offline environments.<br>• Lead launch planning for new products, coordinating messaging, channel strategy, and execution for retail, ecommerce, and direct sales pathways.<br>• Manage campaigns across paid, owned, earned, and social channels, refining tactics to improve reach, response, and conversion.<br>• Partner with sales and internal stakeholders to create shopper-focused initiatives that strengthen customer relationships and support business growth.<br>• Oversee digital efforts such as email campaigns, paid social, Google Ads, website promotion, and customer acquisition programs to expand demand and online sales.<br>• Guide content development across formats including web copy, social posts, visual assets, product education materials, and campaign storytelling.<br>• Supervise external partners and internal marketing resources while keeping projects aligned with timelines, budgets, and brand standards.<br>• Analyze campaign performance, engagement trends, and key marketing metrics using tools such as Google Analytics to inform optimization and investment decisions.