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Vice President of Marketing in Riverside, CA

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Riverside, CA
172868 - 231953
Low
172868
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
202995
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
231953
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 199485 238973 291038 Marketing Director 127238 154733 192465 Product Manager 108518 139523 162923 Product Marketing Manager 105008 132210 160290 Marketing Manager 105593 126360 149175 Marketing Coordinator 58793 72833 88628 Brand Manager 94478 112905 135135 Project Manager 81315 96525 117000 Customer Experience Marketing Manager 69908 87750 105008 Market Researcher 69030 85703 105300 Media Director 113490 137183 160290 Media Buyer 71955 83070 100913 Media Planner 70493 81900 98280 Communications Manager 90968 106763 122850 Communications Specialist 63765 75173 91260 Event Manager 65520 80438 98865 Event Coordinator 51480 59670 69908

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.