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Media Buyer in Riverside, CA

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in Riverside, CA
71955 - 100913
Low
71955
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
83070
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
100913
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 199485 238973 291038 Vice President of Marketing 172868 202995 231953 Marketing Director 127238 154733 192465 Product Manager 108518 139523 162923 Product Marketing Manager 105008 132210 160290 Marketing Manager 105593 126360 149175 Marketing Coordinator 58793 72833 88628 Brand Manager 94478 112905 135135 Project Manager 81315 96525 117000 Customer Experience Marketing Manager 69908 87750 105008 Market Researcher 69030 85703 105300 Media Director 113490 137183 160290 Media Planner 70493 81900 98280 Communications Manager 90968 106763 122850 Communications Specialist 63765 75173 91260 Event Manager 65520 80438 98865 Event Coordinator 51480 59670 69908

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.