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Product Marketing Manager in Riverside, CA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Riverside, CA
105008 - 160290
Low
105008
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
132210
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
160290
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 199485 238973 291038 Vice President of Marketing 172868 202995 231953 Marketing Director 127238 154733 192465 Product Manager 108518 139523 162923 Marketing Manager 105593 126360 149175 Marketing Coordinator 58793 72833 88628 Brand Manager 94478 112905 135135 Project Manager 81315 96525 117000 Customer Experience Marketing Manager 69908 87750 105008 Market Researcher 69030 85703 105300 Media Director 113490 137183 160290 Media Buyer 71955 83070 100913 Media Planner 70493 81900 98280 Communications Manager 90968 106763 122850 Communications Specialist 63765 75173 91260 Event Manager 65520 80438 98865 Event Coordinator 51480 59670 69908

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.