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Marketing Director in Riverside, CA

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Riverside, CA
127238 - 192465
Low
127238
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
154733
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
192465
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 199485 238973 291038 Vice President of Marketing 172868 202995 231953 Product Manager 108518 139523 162923 Product Marketing Manager 105008 132210 160290 Marketing Manager 105593 126360 149175 Marketing Coordinator 58793 72833 88628 Brand Manager 94478 112905 135135 Project Manager 81315 96525 117000 Customer Experience Marketing Manager 69908 87750 105008 Market Researcher 69030 85703 105300 Media Director 113490 137183 160290 Media Buyer 71955 83070 100913 Media Planner 70493 81900 98280 Communications Manager 90968 106763 122850 Communications Specialist 63765 75173 91260 Event Manager 65520 80438 98865 Event Coordinator 51480 59670 69908

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.