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Product Manager in Riverside, CA

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Riverside, CA
108518 - 162923
Low
108518
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
139523
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
162923
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 199485 238973 291038 Vice President of Marketing 172868 202995 231953 Marketing Director 127238 154733 192465 Product Marketing Manager 105008 132210 160290 Marketing Manager 105593 126360 149175 Marketing Coordinator 58793 72833 88628 Brand Manager 94478 112905 135135 Project Manager 81315 96525 117000 Customer Experience Marketing Manager 69908 87750 105008 Market Researcher 69030 85703 105300 Media Director 113490 137183 160290 Media Buyer 71955 83070 100913 Media Planner 70493 81900 98280 Communications Manager 90968 106763 122850 Communications Specialist 63765 75173 91260 Event Manager 65520 80438 98865 Event Coordinator 51480 59670 69908

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.