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Vice President of Marketing in Philadelphia, PA

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Philadelphia, PA
172129 - 230961
Low
172129
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
202128
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
230961
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 198633 237951 289794 Marketing Director 126694 154071 191643 Product Manager 108054 138926 162226 Product Marketing Manager 104559 131645 159605 Marketing Manager 105141 125820 148538 Marketing Coordinator 58541 72521 88249 Brand Manager 94074 112423 134558 Project Manager 80968 96113 116500 Customer Experience Marketing Manager 69609 87375 104559 Market Researcher 68735 85336 104850 Media Director 113005 136596 159605 Media Buyer 71648 82715 100481 Media Planner 70191 81550 97860 Communications Manager 90579 106306 122325 Communications Specialist 63493 74851 90870 Event Manager 65240 80094 98443 Event Coordinator 51260 59415 69609

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.