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Product Marketing Manager in San Diego, CA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in San Diego, CA
110393 - 168510
Low
110393
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
138990
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
168510
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 209715 251228 305963 Vice President of Marketing 181733 213405 243848 Marketing Director 133763 162668 202335 Product Manager 114083 146678 171278 Marketing Manager 111008 132840 156825 Marketing Coordinator 61808 76568 93173 Brand Manager 99323 118695 142065 Project Manager 85485 101475 123000 Customer Experience Marketing Manager 73493 92250 110393 Market Researcher 72570 90098 110700 Media Director 119310 144218 168510 Media Buyer 75645 87330 106088 Media Planner 74108 86100 103320 Communications Manager 95633 112238 129150 Communications Specialist 67035 79028 95940 Event Manager 68880 84563 103935 Event Coordinator 54120 62730 73493

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.