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Product Manager in San Diego, CA

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in San Diego, CA
114083 - 171278
Low
114083
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
146678
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
171278
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 209715 251228 305963 Vice President of Marketing 181733 213405 243848 Marketing Director 133763 162668 202335 Product Marketing Manager 110393 138990 168510 Marketing Manager 111008 132840 156825 Marketing Coordinator 61808 76568 93173 Brand Manager 99323 118695 142065 Project Manager 85485 101475 123000 Customer Experience Marketing Manager 73493 92250 110393 Market Researcher 72570 90098 110700 Media Director 119310 144218 168510 Media Buyer 75645 87330 106088 Media Planner 74108 86100 103320 Communications Manager 95633 112238 129150 Communications Specialist 67035 79028 95940 Event Manager 68880 84563 103935 Event Coordinator 54120 62730 73493

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.