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Marketing Manager in San Diego, CA

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in San Diego, CA
111008 - 156825
Low
111008
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
132840
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
156825
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 209715 251228 305963 Vice President of Marketing 181733 213405 243848 Marketing Director 133763 162668 202335 Product Manager 114083 146678 171278 Product Marketing Manager 110393 138990 168510 Marketing Coordinator 61808 76568 93173 Brand Manager 99323 118695 142065 Project Manager 85485 101475 123000 Customer Experience Marketing Manager 73493 92250 110393 Market Researcher 72570 90098 110700 Media Director 119310 144218 168510 Media Buyer 75645 87330 106088 Media Planner 74108 86100 103320 Communications Manager 95633 112238 129150 Communications Specialist 67035 79028 95940 Event Manager 68880 84563 103935 Event Coordinator 54120 62730 73493

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.