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Product Manager in Charlotte, NC

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Charlotte, NC

96924 - 145516

Low
96924
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
124616
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
145516
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 178173 213441 259944 Vice President of Marketing 154399 181308 207171 Marketing Director 113644 138201 171903 Product Marketing Manager 93789 118085 143165 Marketing Manager 94311 112860 133238 Marketing Coordinator 52511 65051 79159 Brand Manager 84384 100843 120698 Project Manager 72628 86213 104500 Customer Experience Marketing Manager 62439 78375 93789 Market Researcher 61655 76546 94050 Media Director 101365 122526 143165 Media Buyer 64268 74195 90131 Media Planner 62961 73150 87780 Communications Manager 81249 95356 109725 Communications Specialist 56953 67141 81510 Event Manager 58520 71844 88303 Event Coordinator 45980 53295 62439

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.