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Marketing Manager in Charlotte, NC

Marketing Manager job description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing manager.Search marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
AI marketing tools
Answer engine optimization (AEO) and SEO
Brand management
Content and social marketing
CRM strategy
Customer insights
Go-to-market strategy
Integrated campaigns
Marketing analytics
Marketing automation
Marketing strategy
Paid media
Project management
Salary for Marketing Manager in Charlotte, NC

95095 - 134544

Low
95095
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
113905
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
134544
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 180263 217360 262034 Vice President of Marketing 157011 183920 211613 Marketing Director 115211 140553 174776 Product Manager 99536 127751 148651 Product Marketing Manager 96663 120959 146300 Marketing Coordinator 53295 65574 79943 Brand Manager 85690 102671 122788 Marketing Project Manager 74195 88041 106590 Market Researcher 62439 78375 96401 Media Director 102149 123571 144210 Media Buyer 67141 75501 91438 Media Planner 63745 74195 88825 Communications Manager 82294 96924 112076 Communications Specialist 57736 68186 82816 Event Manager 59304 73673 90393 Event Coordinator 47025 54601 64006

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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