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Brand Manager in Charlotte, NC

Brand Manager Job Description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in Charlotte, NC

84384 - 120698

Low
84384
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
100843
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
120698
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 178173 213441 259944 Vice President of Marketing 154399 181308 207171 Marketing Director 113644 138201 171903 Product Manager 96924 124616 145516 Product Marketing Manager 93789 118085 143165 Marketing Manager 94311 112860 133238 Marketing Coordinator 52511 65051 79159 Project Manager 72628 86213 104500 Customer Experience Marketing Manager 62439 78375 93789 Market Researcher 61655 76546 94050 Media Director 101365 122526 143165 Media Buyer 64268 74195 90131 Media Planner 62961 73150 87780 Communications Manager 81249 95356 109725 Communications Specialist 56953 67141 81510 Event Manager 58520 71844 88303 Event Coordinator 45980 53295 62439

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.