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Performance Marketing Manager in Nashville, TN

Performance Marketing Manager Job Description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

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Salary for Performance Marketing Manager in Nashville, TN
79500 - 138860
Low
79500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
109180
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
138860
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 107060 124815 144955 Marketing Analytics Specialist 75260 90630 114480 Digital Strategist 98580 116070 136740 Growth Marketing Manager 96725 115275 141245 Demand Generation Manager 94340 111565 133825 E-Commerce Marketing Manager 95665 110770 133825 Digital Marketing Manager 85595 106795 122165 Digital Marketing Specialist 62010 73140 87450 Digital Project Manager 80560 103085 120575 Email Marketing Manager 74465 94340 113155 Email Marketing Specialist 55650 69165 79765 Marketing Automation Specialist 74730 87715 103085 SEO Specialist 69960 81355 95135 Paid Search Specialist 66780 79500 90100

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.